Absrtact: Starting a business from a big company, first of all, consider a final question. This question refers to the strategic aspects of entrepreneurial projects at the depth of thinking. The entrepreneurs of big companies are
in their strategic vision because of their previous work experience in mature companies.
To start a business from a big company, consider a final question first. This question refers to the strategic aspects of entrepreneurial projects at the depth of thinking.
The founders of big company executives, with their previous work experience in mature companies, in the strategic vision is generally more open (for example, Tencent Strategy department, with dozens of of people's full-time team responsible for new opportunities for scanning analysis, for management to do strategic and operational level of the carding and planning, team members are mostly from the top consulting companies, With a shiny MBA, there will be more systematic thinking, but it is worth warning that static strategic thinking is only an analysis of existing problems, solving 1 to 10 phases of the problem.
and entrepreneurship chooses a path from 0 to 1, therefore, the dynamic strategic thinking is particularly precious, not only to achieve "hand low", willing to cut from the small opportunities, but also to maintain "Pseudophakic", and always think about the next 10 years to do what the company will be, can become 3 billion or 5 billion U.S. dollars company. I think Sogou's level three rocket strategy is a case that is worth considering and drawing lessons from.
When it comes to beginner, compared to most grassroots entrepreneurs, large companies in the high-level background of entrepreneurs generally in the wealth are more free, so the thirst for wealth relatively low, entrepreneurial time is more personal development in large companies in the bottleneck, hope to realize the cause of the second spring, and entrepreneurship as a minority behavior, It takes a strong ambition (and a friend called an attempt) to support it, which determines whether it is the industry leader or just a mediocre company.
We like ambitious entrepreneurs, either not doing it, or doing it, and being big enough.
Here are some suggestions for working methods.
from research to start-up
The big company's practice is the Prophase Small unit reconnaissance soldier + The late Sea Land air three-dimensional combat, early send small team after the industry and product research separate try, once the model is validated, the following will use the company's various resources and team input, so once the big companies look at the field, are everywhere scorched earth, For example, nearly two years of taxi software and application distribution field; But the path of the start-up company is very different, because of the limitation of resources, the most important thing is to do the strategic indisputable, the choice of large companies temporarily do not see/See the field into, rapid iterative trial and error, the formation of differentiation advantages and capabilities.
Judgement of
on Tuyere
Our eldest brother Liu often in the internal sharing of a point of view, entrepreneurship and investment, the most important to do and, and the choice of tuyere there are two ways, one is waiting, deep thinking after the advance layout, the other is the initiative to create a vent. For large companies, the latter is no doubt more appropriate, and startups are more often in the occasion and waiting, is in the right, so deep enough thinking and enduring viability, is the key to determine whether a start-up company can fly.
team formation and management
Due to the relatively sound manpower and evaluation system in large companies, many employees will change departments and projects frequently, the loyalty of the team boss is relatively low, more is the stimulus of short-term incentives, such as where the leadership is relatively nice, year-end award higher factors play a very large role, and the start-up companies need to maintain a high degree of stability of the core team, Therefore, the team for the management of the sense of identity is particularly important, this includes both the recognition of entrepreneurial goals, but also to the team's identity, simply say whether the team members willing to pay a pay cut to join, is a good indicator of evaluation.