"To find a fit bra for users" into Silicon Valley entrepreneurial hot projects

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According to technology blog AllThingsD, it is not easy for women to buy a fit and comfortable bra, and the entrepreneurial world is aware of the problem, and a number of startups are now engaged in solving the dilemma.

Casually find a focus on the electric business industry, what types of venture capitalists are currently popular, underwear business must be ranked top of the list. Silicon Valley seems to be fascinated by the secrecy that Victoria Victoria (Secret), whether by offering women a more fitted bra or by giving them more affordable prices.

The more well-known startups in the field have True&co. It has financed 6 million of dollars and promises to bring a bra that fits nicely, targeting high-end customers. "For some people, Victoria's secret is a sexy symbol, but our customers don't think so." True&co CEO Michel Lam (Michelle Lam) said recently.

You need to first fill out a "Fit questionnaire" on True&co's website to help the company understand your chest size, shape, the brand and cup that you normally find best for you, and so on. After that, True&co will send the personalized bra to your home, shipping and return without charge, so users can try to be satisfied.

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And then there's adore Me. The company has recently completed 8.5 million dollars in funding, focusing on a more people-friendly bra for customers with fast-fashion models (fast-loading, parity and fashion) and monthly subscriptions.

And now there is a company called Thirdlove. It recently financed 5.6 million of billions of dollars, claiming that women with an iphone and enough patience could bring them a more bra.

The company's iphone apps are online today. The idea sounds impressive--take two photos of yourself and get a perfectly fitting bra--but its experience is not completely seamless.

Because it requires the user to adjust the lens, the manual scaling and the replay during the photo shoot, this process will make people want to give up the use. But after 10-15 minutes and a few times, the application really can reach the user's bra size.

After that, Thirdlove will offer you several sizes and color choices from its Bra product library, and its bra starting at $45.

If its technology really works-and it's a big assumption-thirdlove is expected to carve out a niche for tech-loving women. But if the first shipment of products failed to deliver on its promise, Thirdlove would be hard to get people to patronize.

Translator: Lebang

Original link: http://allthingsd.com/20131107/you-have-a-bra-problem-and-the-startup-world-is-obsessed-with-solving-it/ Baidu News and technical cooperation with NetEase manuscripts, reproduced please indicate the source