To share economic entrepreneurs: five indicators you should focus on

Today, the global share of the economy continues to rise, such as the recent emergence of the Bridj and Kinnek two companies. The management team of such companies will find themselves constantly meeting the challenges for example, the following series of key performance indicators: 1. Balance supply and Demand 2, accelerate user participation 3, gross profit and 28 principle "4, retention rate 5, relevance and dependency one of the most difficult challenges to share in the business sector of the economy, is to produce a coveted hockey-stick growth curve, like the two companies of Airbnb and Uber, but really to achieve this growth is to grasp the results of the above five indicators. 1. Balance between supply and demand each market platform has buyers and sellers, so the core challenge is to strike a balance between the two. If you supply too much, your suppliers may not be able to continue to participate. But if you need too much, your customers will not be able to meet the product experience you are using. In a shared economy you will find that if both sides of the supply and demand grow, the other side will change as well. For some companies, if the supply side is growing, it would mean a growth in demand for other companies. For example, handy companies that provide home cleaning services have a high demand, but the higher their supply in one area, the more labour they need to find to meet their fast-growing needs. Conversely, if manufactured in a newer market, there may be sufficient supply, but there is insufficient demand, in which case the enterprise will need to try to use the customer acquisition model to meet their own supply. 2. Accelerate user participation in the field of economy, if you want to seize the opportunity, you need to provide customized services to potential customers. However, it is not easy to provide customized service commitments. For example, the author recently needed to go to the airport, for me, time is the most important. I also tried the two applications of Lyft and Uber, the Lyft waiting time was 15 minutes, while Uber was five minutes. I chose Uber. As a result, Uber took me more than five minutes, and I missed the plane. But I didn't give up trying, and then I tested Lyft and easytaxi these services to see if they could pick up on time. 3. Gross profit and 28 principle "in the field of shared economy, enterprises tend to charge a certain percentage of transaction costs to both sides of the supply and demand, which will bring them income." In most cases, this ratio will be between 10% and 25%, usually based on the value the company offers, or the amount the customer is willing to pay for the supply. As a result, companies can test price elasticity in this scale, of course, the goal of price testing is to find the most appropriate balance at both ends of the supply and demand, so that the supplier can get a satisfactory commission, but also let the demand side experience value. Pricing is either flexible or tailored to meet individual needsAvoid the dreaded 28 principle ". In the target market, enterprises will certainly want to serve users and enterprises as much as possible, so the more evenly dispersed activities, the better the effect. 4. User retention rates regardless of the industry area, access to customers is a challenge. For a marketing team, it's very difficult to get a 1000th customer, a 10,000th customer, or a 1 millionth customer. Once users are captured, the retention rate becomes one of the most important indicators of revenue forecasts and business growth. For example, if you get 1000 new customers a month, you need to know how many of these 1000 people are likely to be repeat customers, and how many times they can help you achieve real growth goals. The retention rate is assessed by the management team, but this metric is influenced by all teams, including marketing, sales, and product teams. In addition, the retention rate should satisfy the interests, participation and satisfaction of both parties. On the supply side, there is a good example of pleasing the user, the Uber company, which rewards the best seven drivers and sends them to Brazil for free to watch the World Cup. 5. Relevance and dependency what does it affect in the simplest form of a problem? It is a question that needs to be asked constantly from all angles of an industry. This may also be why Airbnb offers professional photo services on its supply side. When a user searches for a room they want to live in, the landlord who provides the high-quality photos is always easier to rent than the landlord who offers the business photos. Airbnb in the development of the process of focusing on every little detail, will eventually receive very objective positive results. Does the bottom line Enterprise's management team only need to pay attention to these five indicators? Of course not. However, through the industry's meetings and conferences, various industry events, and various media reports, we found that these five indicators represent a trend towards shared economic sectors. Basically, these five indicators are the core of the shared economic industry, and determine whether the enterprise can succeed or fail. To keep in mind these five indicators, as the development of continuous self-assessment, optimize the process. So that your business can stand out, you know, now is the best time to share the economy. (VIAVB/Fast carp)