Tobacco King Kingkian: 75 years old and 85 years old with orange into Beijing

November 5, the former "Smoke King", Hongta Group, the original chairman of Kingkian planting "Chu Orange" in Beijing officially listed, the first attempt to cooperate with the electric business channel, food Electric dealers "originally Life Network" Access to the Beijing market exclusive online sales rights.

Originally Life Network market director Hu Haiqing to "securities daily", this cooperation is not only a new attempt to via electric dealers, but also "Chu Orange" layout in addition to Yunnan other sales market important attempt.

From the king of Smoke to the king of Orange

If you randomly ask passers-by in the street, ask what you are willing to do at the age of 75, few people should answer to strive for self-improvement, and the 75-year-old Kingkian is doing so.

In the history of China's economy, Kingkian is destined to be a person who cannot be bypassed: 51 years old became the factory director of Yuxi cigarette factory, in 18, the local small factory was called the first tobacco enterprise in Asia, known as the "Smoke King"; Faced with retirement, unable to endure the huge gap between wages and corporate output, at the age of 71 sentenced to life imprisonment for corruption 74 years old after medical, and his wife contracted barren hills began to grow oranges.

Each person's trajectory has irreplaceable uniqueness, in the circumstances, the Kingkian phenomenon has caused great controversy, most people think, from its contribution and income comparison, it is undoubtedly unfair to the Chu, and the doubters believe that, if no state does not allow private enterprises to enter the tobacco industry regulations, Whether Chu can become smoke king is unknown. However, in the Kingkian in charge of the HONGTA group of the same era, Yunnan province unknown smoke factory has thousands of of the public, and these enterprises, the beginning and the HONGTA group has no two.

The Times make heroes, but the heroes are not making the times.

Orange Irrigationin to 6 years, 75 years old people choose such a way two times entrepreneurial, what kind of mood and life courage, others can not see, consult Kingkian contracted barren hills of the news, read the mixed feelings, sympathy? Question？ Mocking？ Both。

Perhaps the fruit of the Orange tree is a wordless understanding of the 75-year-old entrepreneur's mood. But it is not easy to get the harvest of the Orange tree.

Comprehensive previous media reports can be seen, in the planting of fruit trees at the beginning, Kingkian is not plain sailing, his wife had to mention, the first few years to meet new problems, the fruit has a bad taste, the old couple in the orchard to catch a shed, eat live in the orange garden.

A few years later, the "cloud crown" of the crystal Sugar orange began to go public, Zhe Shijian and wife Ma Jingfen in the street promotion, because of the local crystal Sugar Orange brand a wide range of market competition is fierce, the fruits of oranges how to sell out, became a big problem. No one knew that the oranges were planted by him, and perhaps in the eyes of passers-by, the old couple was no different from other strangers, including their promotional oranges.

Ma Jingfen thought to play a "Kingkian species of Crystal sugar orange" banner, Kingkian disagree, Ma Jingfen insist. As a result, the banner a dozen, oranges quickly sold, "Chu Orange" name was immediately called Open, and the original name "cloud Crown card" but gradually fade.

Layout for the next 20 years

From the king of Smoke to the King of Orange, Kingkian spent 10 years.

Although the price of "Chu Orange" is much higher than other oranges, but in the past few years in Yunnan province, the oranges are sold out. "When we grow oranges, Kingkian thinks the people of China like oranges with sweet taste, this and foreign is a difference, so to find ways to control the taste of orange, he let the fruit trees on each tree cut only 260 flowers left and right, so that the essence of a tree is concentrated in these 260 or so fruit. Hu Haiqing Introduction.

However, Hu Haiqing revealed that with the "Chu Orange" more and more well-known, in addition to the existing orchards, there are also many places in cooperation with ZHE Shijian to build orchards, which means that in the next few years, "orange" production growth, need to open up more sales areas, "This cooperation is also in the 5-6 years after the market consideration, ( Kingkian is looking for a broader market, a layout for the future market, even considering things after 20 years. "

So, to enter Beijing is a big probability event. However, from the situation of our country's electrical and commercial armies, if there is no "Chu Orange" Beijing incident, the original Life network may not be familiar to all, choose a set up in 2012, the electricity business cooperation, why?

Hu Haiqing said that at the beginning of the website, active in all over the buying hand has recommended a lot of food over, and the Yunnan Film District colleagues strongly recommend "Chu Orange", for this, the original Life network several times to visit Kingkian, finally touched him to reach a cooperation, "the two sides of the idea fit, see each other's platform."

"In previous years, the output was between 8-9 thousand tons, not out of Yunnan, sold out." And the cooperation of the ' Chu Orange ', is 20 tons of super orange, very little orange, in all oranges can only account for about 10% of the proportion, that is, more than 1000 tons a year. "Hu Haiqing said.

To promote the "Chu Orange", the original Life network has also introduced a number of promotional means. Hu Haiqing Introduction, November 5, "Chu Orange" officially to Beijing, November 6 began, the original Life network is the joint product to life management platform too American group, to its black card members-hundreds of financial intelligence, well-known entrepreneurs launched the "Pass the Orange Inheritance" gift tasting activities.

"The theme of this gift tasting is ' product ', ' orange ', the object is the best of the current domestic entrepreneurs, they are also the most understanding of entrepreneurial hardships, the ups and downs of a group of people," Hu Haiqing said, "believe that a group of entrepreneurs can understand the meaning of the" orange ", will also be the message behind the CHU Orange spread.