Tong: The case of business model--pure Cui net

E-commerce market is more and more mature, choose http://www.aliyun.com/zixun/aggregation/1546.html ">B2C mode to start a business, is a low-cost, quick, can be big road." But to do a good job, each link has a lot of skills, today we combine my students Tian Bin pure cui net entrepreneurial story, to share some of the skills and experience to do business.

Tian Bin is my last year, a student to participate in SEO money training, he has resigned his job, intends to start a business, but he was not a product, two no website, but a long passion. In the course, I talked about three different modes:
1, provide SEO services to make money
2, reverse thinking to earn advertising fees
3, Karate Sales Company

After listening to the class, Tian Bin He chose a third mode, because one of his friends in Yunnan sell Jade, so he asked me to sell jade and jade online how?

The first step: product positioning
Through the communication to understand the situation of jade this industry, I think online selling jade This positioning is very good. Because:
1, profiteering products: Jade profit at least 50% above, high to 90%, this very lucrative.
2, less competition: mainly in the network of competitors are very few, the current domestic sale of diamonds online There are several very large,

But Jade this industry is too big, if individual entrepreneurship, it is best to choose a very small area to cut, because: small area, big market! So he chose to start with a larger jade bracelet.

Step Two: Shop building
Many people who do not understand the technology think it is difficult to build a station, in fact, very easy. After listening to the class the next day, Tian Bin spent hundreds of yuan, bought a virtual host and domain name. Then downloaded a set of my company to develop a 9959SEO shop system, and then uploaded to the virtual host, set up to install a few minutes to finish. Then it took a week to add the product. A week later, his website was online. http://www.chuncuinet.com/

Step Three: Website promotion
Website Promotion method Many, do not spend the method of choice of course is SEO, so Tian Bin in this aspect under a very much work, one months later, in Google and Baidu search Jade bracelets, Pixiu and many other keywords, he is in the top several, the site every day has more than 1000. I have been speaking, SEO is actually very simple, url optimization, keyword layout good, and then mercilessly do reverse link on the OK. Simple things, mercilessly to do, the effect of natural fast. This one months, pure cui net friendship link exchanged nearly 200.

Fourth Step: Sales optimization
Since October 2008, the pure Cui net began to start to have the business in a sporadic, but first two or three days to have a single. This has made Tian Bin very excited. In order to better go, he went straight to Kunming. Because there, after receiving the order, you can directly to the delivery of goods. Do not use their own inventory.

Once I talked to him on the internet, I learned that he had a problem with the sales figures. Because through the search engine to bring the flow of high quality, thousands of daily traffic, two or three days to have a single, this is problematic. After a brief glance at his website, I mentioned a trick:
Put the latest shipping notice on the home page. The number of people who look at them, the less they buy, shows that these people are interested in his products, but don't trust him. Put on the latest shipping notice, you can let new customers see a lot of people on this site to buy, can get more customer trust. Add this small new shipping notice, immediately have orders every day, average down two or three orders a day.

A few days later, he told me the good news on the internet, I told him, and then according to a set of sales psychology, I said that the copy of the product Web page to make a good change, sales will be better. After finishing the evening, sales further promotion, every day can have seven or eight single, although are small single. By January 2009, his monthly sales had exceeded 100,000.

This year 51, I go to Xishuangbanna to play, passing through Kunming, and he met, his company in Kunming has been set up, a downtown office building rented an office, and has formed a small team to operate, each month can have a hundred thousand of sales, on the basis of supporting the company, there are tens of thousands of of profits. However, the further development of some bottlenecks, ask the reason, it turns out that the flow is very difficult to increase. In fact, this is a good solution, conversion rate to do better, do not simply rely on the SEO to engage in traffic, you can directly to the advertising to buy traffic, as long as the return of good, advertising investment more will earn more. Soon, he began to rely on AdWords and other methods to increase the site traffic several times, sales are also growing. Later, he has registered a trademark, intends to open a physical store online, and then online network under the combination to do, the next step, may start to engage in chain operations. Because his website has not publicized this piece, already had very many people to take the initiative to find him.

Just talk with Tian Bin, he said he net of pure Cui repeat more and more, more stable. The next plan to open a company in Shenzhen through the network to sell mobile phones, the site was just online yesterday, the first day 4 single business. Although sell mobile phone a single hundreds of pieces, the amount of a day can also do than jade big difficult, good after can make money, but it is difficult to do a career.

The net is now stable, but if we can find a way to improve the performance, we may be able to make a very big career. After all, there is no one of the largest sales of jade site, there is no one of the largest chain store selling jade. If he can do like shop, do a good line of the model shop, the model shop business well, and then to engage in chain experience, the prospect will be even greater.

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Author: Tong
Starting: E-commerce Guide