Touch technology: By virtue of fishing up to 22 months worth of business valuation nearly 100 million U.S. dollars

Chenhao cheese created by the touch of technology seems to be far from his manufacturing "fishing Tatsu people" game so famous, although in fact, fishing talent is only touch-controlled technology, one of the business sector;

In the August 2011, touch Technology gained 14.2 million of billions of dollars in investment in Northern Lights, Sequoia and thinking, so what have been the changes in touch technology in the 12 months since the funding was received?

Chenhao The 12-month development into four stages: in the first phase, touch-control technology only has the Cocoachina community, "Fishing Tatsu Man" ranked top of the itunes Store is a slightly unexpected surprise; the second stage, by the end of 2011, because of the popularity of "Fishing Man", Touch begins to try to sell traffic based on its large flow of advertising. The third stage of development was at the beginning of the year, when the Cocos2d-x game engine was launched. At this stage, touch starts to try to do the game agency business.

So, today, touch to form the so-called "troika" strategic pattern: a platform, an engine, a product.

Jiang Haotien, managing director of the Arctic Light venture, told Chenhao before investing, touch to be a platform-specific company. In fact, from the Network of excellence, to the card car network, to the translation, Chenhao's belief in trying to build an industry ecosystem has never been erased.

The serial entrepreneur, on his microblog, described his dream: "Always reminds me of a forest winding tree wisteria, crazy growth, with the help of the tree to get the sun, and finally with the big trees for sunshine don't care." A kind of greed based on instinct.

Chenhao, a veteran fruit powder, had to face a decline in iOS market share and increased investment in the Android platform. The Android version of "Catch Man" was launched last July. And now by Cocos2d-x game engine, touch technology can focus on multiple platforms simultaneously.

IPhone5 released the previous morning, in an interview with our correspondent, said that this year is a turning point in the mobile interconnection, Apple has reached 3,000 to 40 million units, Android shipments have been four times times the iphone. 85% of smartphones that occupy 50% of the market share are Android phones.

"Catch man": Platform Company's profit fortress

If there is no "catch man", what is the current touch-control technology?

When Chenhao set up touch-control technology 22 months ago, he did not fully anticipate that it was the "Fishing Man", which pushed the company to the current profit outlet.

Although in an interview on September 12, Chenhao is trying to downplay the benefits of the game to touch technology, he repeatedly stressed that touch is a "platform class" company, but there is no denying that touch-control technology from the "Fishing Man" on the harvest, far more than a game of momentum and the cash flow.

In addition to the current touch control technology under the "fishing Tatsu people", Cocoachina is the largest iOS developer platform, bringing together nearly 100,000 developers, game engine Cocos2d-x, the main service mobile game developers, reduce the threshold of game development;

"This is the ' Troika ' in the most magical one," said Chenhao Zhi, "fishing tatsu people" as a product of the success, "more because we have a good life, met."

Of course, "fishing Tatsu people" is originally a Chenhao marketing strategy, he has made clear that, "on the line, I used almost all the overseas promotion channels, such as restrictions, advertising, admob promotion, etc., push the" fishing Tatsu people. " ”

For touch, the role of "fishing Tatsu man" is more like a "profit fortress"-it is by virtue of its emergence in mobile games, touch-control to activate the "troika" of the second: Cocoachina Apple development of Chinese and cocos2d-x game engine.

Chenhao said that in the first round of funding for the Northern Lights, touch technology has only a Cocoachina community, and how to go next is a question mark: What does the community mean? Industry ecological value? But Chenhao knows that the most valuable and commercial interests are two different things.

If you continue to follow the path of the developer community, as Dr Lu Gang, the founder of Technology, says, in essence, in the media properties of the "slow Company", compared to short, flat, fast game products, the need for a longer period of nourishment and accumulation, such as Jifeng nets, but this kind of companies because of the short board of profit, has been a weak state.

The touch selects a different path. In the second phase, the company launched the Cocos2d-x game engine, owned products and cash flow, but still did not form a real profit model. Until the end of last year, with the popularity of the fishing man, touch began to try to sell advertisements based on its large traffic.

"In the early stages of the market, if the game itself is not profitable, advertising cannot be carried out," Chenhao. At present, all mobile games in the world to open a single time is two minutes, and "Catch people" is this number 2.5 times times, the monthly retention rate reached 8 times times the average amount.

The "Catch man" effectively enters and occupies the player's fragmented time, Chenhao said, and the past SP game, "Fishing Tatsu people" did not start nor end, similar to adding carbon dioxide formula Coca-Cola, people lack of "taste memory", to avoid the so-called exhaustion period.

"By fishing you get a significant number of users, and other developers will be willing to work with you," said Jiang Hao, managing director of Northern Aurora. It is understood that "fishing Tatsu people" currently 70%-80% of the income from advertising.

Another important business to be driven is the game agent. From February to May this year, contact formally launched the agency business, agent products such as the domestic "warring states", "God's will", as well as the following overseas games to be mentioned. Jiang Haotien's "platform-specific company" when it comes to financing is at the beginning of the middle of the year. "From product to flow, and then to the business model of agency," Chenhao this describes the evolution of touch within 22 months.

Platform features present, the company's operations are also facing potential pitfalls. Jiang Haotien points out that a company performs several things at the same time, first of all there are challenges and risks, secondly, "in the distribution and agency sector, the company's success depends on the selection of a good product, once wrong may be lost."

And the most fundamental hidden danger comes from within the industry, "can build and maintain a successful system, and let this system with market changes with the Times", to touch technology this attempt to build the industry ecological circle of the company, is a great challenge. But there are no other shortcuts, says 严筱湄, an investment partner, who said that "heavy enforcement, especially in the mobile internet market, is far less hot than it was last year." This is still an early market and there is no clear winner. ”