University boys ' business monopoly female cosmetics success

Do big boys sell girls ' cosmetics, can they succeed? Zhingqing, who just graduated from Fudan University last year, said boys on the girl's cosmetics may not understand, but this can be given to front-line staff to do, and as a channel of development, team combination, profit model construction, selling girls cosmetics and other industries is the same, the key is to find enough opportunities, " Women's cosmetics market in colleges and universities is very large, and outside companies do not know enough about their characteristics, we can fully grasp the knowledge of their peers and the school's familiar advantages to seize the market. "A market report triggers entrepreneurship September 2003, Zhingqing admitted to Fudan University and attended the Department of International Politics at the National College of Customs. In his own words, the result is general, the ability to work is stronger. Sophomore year, an accidental opportunity, Zhingqing found a market analysis report when consulting the information. The analysis reported that for a new cosmetics brand, one of them is about acne cosmetics potential market analysis, focusing on the university campus market. This makes Zhingqing eyes bright, "has the very good market potential, but oneself also has the very good interpersonal relationship in the school, can try to open a cosmetics shop for the female student market of the university completely." "After the beginning of the year, Zhingqing to find ways to rent a shop in the Southern District of Fudan University, relying on the school's work-study policy, opened the first cosmetics shop." After opening the shop, began to learn some real business knowledge and management experience, exercise business ability and risk awareness. Previously, however, Zhingqing had been dabbling in the business world. In the freshman time has been in a company internship, "although the internship, in fact, and the formal staff no difference, the same to complete the indicators." "More interesting is, in just the end of the college entrance Examination in August 2003, Zhingqing also in his hometown of Yancheng, Jiangsu Province to run the college entrance examination classes." He invited some from the county to Peking University, Tsinghua and other college students, using the summer vacation back home to visit the time to do tutor. "Recruit more than 40 students, each 200 yuan, a total income of more than 8,000 yuan." "Co-entrepreneurship is important since 2003, since the beginning of the sale of cosmetics, Zhingqing has a deep experience of the ups and downs." But he didn't think too much about how he could go on the right path of entrepreneurship. Among them, he said, "the core team is very important." Zhingqing Frankly, everyone's ideas have limitations, shortcomings are many, and many people together can make up for shortcomings. If only one person to start a business, on the one hand easy to do wrong also do not know where wrong, has been going down and "misguided." On the other hand, if there are temporary failures and setbacks, there will be a lack of strong support. Under such ideas, from 2003 onwards, or a junior Zhingqing began to find partners. In their dealings with friends, Wang and Baijian, who were born as partners in the 80 's, were found. Now, Wang is responsible for the company's operations and planning, Baijian is in charge of personnel, public relations and channel maintenance, and Zhingqing own specialized in charge of the company's channel development. At the same time, can "brainstorm", create notLess good ideas. However, the team's running-in is also a growing process, is "out of the loss of". On the road of entrepreneurship, mutual views, ideas are in the exploratory phase, will often appear friction. Zhingqing examples, for example, in the selection of cosmetics brands, is the choice of conservative type, the individual brands do deep, or choose pioneering, do multiple brands and focus on cooperation with individual enterprises?　is high input and output, or the pursuit of sales, do not seek the profit of individual goods and so on? In the way of teamwork, at first it is often "respect for their opinions, the final conclusion is ambiguous, in the implementation of the time there is a deviation, and then to find the responsibility of the people can not find." The end result is a serious loss to the company, "to the point of almost total loss of light". The company immediately look for the reason, found that because the task is not clear, too much respect for the views of everyone, but finally tied hands and feet. Now the company decided, in the discussion stage, can casually say, as long as adhere to the company's principles, quarrel can be, but after the study, there is no unified conclusion, by Zhingqing decision. After deciding what to do, we all follow the requirements, "who did not do a good job, to find who the responsibility." Zhingqing said, if afterwards is oneself do not good, then another comes up to make the decision, but has one principle, "Everybody knows cannot disperse". Three major sales channels: stores, networks and activities now, the company has been clear, in the cosmetics brand cooperation, the company with a number of brands, focusing on cooperation with individual enterprises. Emphasis on the sales of high input, more sales, heavy in the running volume. "Only by letting the goods flow can we develop the company." "In the product sales channels, Zhingqing to take the store, campus network and engage in activities to combine the three-dimensional mode of operation." The company has 5 stores in Fudan, China Normal University, Shanghai universities and other campuses. Although the stores are not big, but can be used as a direct sales window. For college girls, it is relatively inexpensive to buy cosmetics and more convenient in school. At the same time, most of the salesperson is the same age of girls, very affinity, store a lot of repeat customers. Campus network is an important focus of college students, the company often in the school BBS and other networks to publish a variety of information. At the same time, the company also joined the advertising company until the site to engage in publicity activities, "to the school to organize the most familiar with the event", the company will usually be in the campus Life Park, set up three-dimensional booth, product on-site demonstrations and publicity, students can also be directly in the on-site purchase. In this model, Zhingqing said, the company's profits are good, but also has a basic accumulation, ready to invest. On this basis, the company has begun to work with card issuers to find new sales channels. After the students bought the card to take part in English training and so on, and Zhingqing cosmetics company is about to become one of the institutional cooperation units. To expand the franchise to cover most colleges and universities with the development of the company, Zhingqing Future is to choose to join the franchisee to improve the speed of development, thus eventually able to cover most of Shanghai's universities. Cosmetics for college GirlsThe market has great potential. He counted the accounts, "Shanghai has 50 universities, an average of 10,000 girls in a university, each person a month to spend 20 yuan cosmetics, a year is 100 million, if the company can earn 10% of them, enough to survive and develop." "Zhingqing believes that, when the coverage is big, sales will increase substantially." With the sales, there will be capital and large cosmetics companies to negotiate, both in the price can be negotiated, but also to get advertising revenue. Therefore, the company's next goal is to quickly put the volume up. Once the university in Shanghai is covered, such a model can be directly extended to other cities. He believes that the same profit model can be replicated in other cities by then. But what he is doing is still step by step, each year to set their own appropriate development goals, the task is in place, if not to achieve the goal, then think back to review, after the new again. "There is nothing you can do if you can't accomplish your goal and if you fail, if you do, do it." ”