Using long tail theory and 28 law to build a life landmark

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"Long Tail Theory" and "28 law" everyone is not unfamiliar, the general view, "Long Tail theory" is the "28 law" total negation. In fact, "long tail theory" should be said to the "28 law" to complement the perfect and deepen.

Long tail theory model (network picture)

And, for the long tail theory and the 28 law, more research focuses on its commercial use. In fact, the people in the "entrepreneurial difficult hundred wars" but fell into the "city" to come out, people outside the city want to go in the dilemma of small and medium-sized enterprises, if you can grasp from a strategic height to use the seemingly contradictory "long tail theory" and "28 law", will greatly promote our career development.

The "28 law" holds that the most important part of our core value is about 20% per cent of the trivial details of human social life, but these 20% parts require us to focus most of our attention--because it can bring about 80% of the target harvest. In terms of Chinese philosophy, this is the main contradiction that must be grasped.

And the long tail theory says, with the increasingly close relationship between the human society-especially after the internet, "words to the distance" (information high-speed circulation) to become a reality, the commodity storage and circulation costs plummeted, previously seemingly low demand "chicken" products are no longer unprofitable, can be arbitrarily discarded "chicken", many " The accumulation of long tail products can not only be compared with the market share of mainstream products, even better profits. Therefore, in today's "Global Village" environment, the past any can easily give up the "chicken" products should not be overlooked.

The essence of the theory of Long tail is: any one must now devote 80% of attention to energy, the big hits have been a big upset, and will gradually become a "chicken ribs" unpopular-the most obvious example is the Chinese powerful Google, but now with the huge Chinese market is drifting away.

28 Phenomena of life (source network)

From the height of life, "long Tail Theory" and "28 law" must be highly valued. Today many Hearts "princely will phase, better kind of" ambition of the "former grassroots" of the rise has confirmed the "long Tail theory", it is with "let the weak water 3,000, I only take a scoop drink" the mind, these "old dirty not boast" of "the former grassroots" is carefully selected by the industry's big vines as "chicken" ignored Unpopular long tail potential shares ", to fight skyrocketing," proud horseshoe disease, a day to see Changan Flower "-The best example is the rise of the year Baidu.

This is "as long as the positioning is accurate, in any competitive industry, can find your proper position"--"positioning" The theoretical basis is "long tail theory", do not blindly reckless, and others recklessly that renminbi even if the 20% of the cake is bigger, as long as you find those who are the industry as "chicken ribs" ignored Unpopular long tail potential shares "to maximize your own advantage, then you are not far from success."

But "not far from success" is not a success, even if you really found the world as "chicken" ignored the "unpopular long tail potential unit", but also with "trembling, treading on thin ice," the focus, the heart without distractions, focus on their own set goals, no one else, put 200% of the energy can be truly successful-this is " 28 Law "," the Monkey King does not jump out of Buddha's palm.

"Any one must put 80% of attention to the current, the big hits have been very cold unpopular, and will certainly become ' chicken ribs ' unpopular"-in this sense, any success must be "long Tail theory" and "28 law" perfect combination. And any "unpopular long tail potential unit" to truly in practice to obtain successful verification, but also by adhering to the "28 law" focus on investment.

Because any "unpopular long tail potential shares" is only a successful person must choose the breakthrough only, if you want to really in practice will it be magnified, win more people to recognize, must have "want to will be left Yong chasing Sanko, not Shang learn Overlord" courage and perseverance, perseverance, can really "unpopular long tail potential shares "The potential is truly real."

Napoleon said in relation to the war: "Firepower must be concentrated at one point, and a gap must be opened, and once the enemy's stability is destroyed, then the task is to defeat it completely"--this can only be done through input that conforms to the "28 law".

In fact, even if you want to really find out that the world as "chicken" ignored the "unpopular long tail potential shares" opportunities, but also need to be more persistent, more professional to be possible to discover-for example, if Robin Li is not a search engine experts, he might see the need to develop Chinese search engine? If not " Now the world's top three search engine experts must have Robin Li "words, those original investor money more likely to invest in Li to do experiments?"

This is what we often call "opportunities for those who are prepared" – and such "prepared people" will only be the perfect combination of "long Tail theory" and "28 law" in one's career.

Do not say more and more emphasis on specialization of the Division of Labor today, the success of all ages are also doing so. Lu Xun said: "Where there is genius, I just put other people drink coffee time is used in the work", and the one who is preoccupied with "Goldbach conjecture" Chen unexpectedly crashed into the tree-that is why any era of success is a minority of reasons.

However, although more small and medium-sized webmaster to the "Long Tail keyword" optimization method is not unfamiliar, but we do not really understand the "long tail" and "28 law", more is the repetition of the skills, and not really from the height of the meaning of life to try to understand, and in their own entrepreneurial practice to try to practise the "long Tail theory "and" 28 law "--through the" Long Tail theory "to find the most suitable for us to play their advantage firepower of the point (enough to implement the" differentiated marketing "strategy of the breakthrough); further through the" 28 law "required to forget all the focus of this point to enlarge to the extreme-" openings to narrow, dig deep, expand to stability ", And then really form our advantage-core competitiveness.

For example, a tutor entrepreneurial grassroots network marketing selling point is "primary school junior high School Mathematics, English, physics counseling", so all-inclusive, what do not want to give up the practice really dare not compliment. A person's energy is very limited and valuable, everywhere is the focus of no focus. This not only can not carefully choose "let the weak water 3,000, I only take a scoop drink" that "one scoop drink" unique selling point breakthrough, but also can not focus on "28 law" required more than 80% energy input, it made its own life (or enterprise) life landmark. After a period of time is bound to be dragged down, and want to gain profits, and even further build industry brand awareness is bound to be nankeyimeng.

The

is, unfortunately, not a special case, more entrepreneurial grassroots do not think from the strategic level, do not seriously devote energy into the industry, to find the unique selling point for their own play, and focus on this, "concentrated strength Shenyang", and gradually their "breakthrough" to do strong and big, to make their own "life landmarks", Even play to create their own core competitiveness. But drift, what popular do what, over the long term, "from failure to failure, as from home" is really our inevitable fate (this article by Gouyn12 original starting, copyright, Wenzing, reproduced in the form of links to indicate the origin of the article http://www.gouyn12.com/gouzz/346.html).