Using O2O to start a business and refusing to speculate

Every entrepreneur will enlarge the value of opportunity without limit and ignore the possibility of difficulty or failure. O2O The emergence of this concept, no doubt lead to many entrepreneurs from the concept, and ultimately to failure. In fact, O2O is a more reliable concept, then why do you have so many losers through the O2O business? The reason, many people are opportunists, is to start a business, is a speculator. Originally, some good concepts or ideas are capable of providing powerful weapons for entrepreneurs who are interested in changing the world with Internet technology!

Taking O2O as an example, we try to analyze the thinking mode of entrepreneurial project:

First, we analyze the essential conditions of entrepreneurship from the essence of O2O.

O2O as the name suggests is through the Internet application technology for the line under the bypass, online promotion, offline transactions.

The first step, we need to know through O2O can do two things: 1, the entity business through the O2O to establish their own channels, 2, entrepreneurial enterprises to establish O2O platform.

What startups do must be more inclined to build platforms. So, we have to figure out: Why do people come to you to promote? Why do users go to the offline shopping or consumption you recommend?

We have found that several basic concepts must be returned to the very soil:

1, the platform must have the user, has the flow, has the viscosity. The marketing cost of this platform is low, the output scale is big enough.

2, users through information services can cultivate the platform for business and Service Trust.

3, businesses to provide services must meet certain standards to meet the requirements of users, at the same time cost-effective and reasonable.

4, the number of services to the platform must be large enough, so that consumers think from the platform to obtain information can save the cost of shopping.

Summed up is: The number of users, the number of service providers, interactive mode.

Second, predict how many projects fail--O2O 5 major obstacles:

Once you know the nature of the entrepreneurial project, we can consider the worst aspects of the project's possible failure reasons. For the O2O project, the following 5 basic hurdles are fatal, and if you cannot find a reliable solution, the project will fail:

1, funds

A lot of starting from the concept of entrepreneurial projects is difficult to take root, always stay in the online state, can not be transformed into a offline state. One of the big risks to the project is that investment is difficult to assess.

Many people think that the investment threshold of the O2O project is not high. If you are the user of O2O-merchants, Congratulations! The cost of using O2O is very low, and you directly use the local community BBS to promote, this is O2O, if you know what is called interaction, then you can get about 100 times times the return on investment.

However, if you are an entrepreneur on the O2O platform, you should see this paradox:

If the number of users is not big enough, businesses do not want to come up on their own initiative, if the number of small businesses, users will not come up, and the business is not you for them to build the yellow pages, but they are like the business of Mushroom Street in the high frequency of use.

The introduction of a sufficient number of businesses requires a team; there is a team that needs a lot of money. So far, tens's investment has been wasted, what do you think of individual entrepreneurs?

2, Flow

Technical otaku for business understanding forever stay in "out of the renminbi to buy something" this level, so the vast majority of O2O projects in fact, and the past electric business platform is not much different.

Unfortunately, I have revealed: The media is to generate traffic, the electricity business is the consumption of traffic. Where does your O2O platform flow from? Do not say "as long as I have a discount, there will be someone to use" or "the number of businesses enough, there will be users" in this way, users use your platform, not the user browsing, but users use, is the user use habits!

I have done the test, 100,000 merchant's yellow pages, through the SEO means about can come 5000pv/day. There are too many people to do this thing, the Niang tired of. The mother pays is reliable, but the conversion rate is how much? Seems to be back to the first topic: The project may need a lot of money, but VC, PE money has been Liu such a big cheat empty!

3, professional

O2O is not a simple online, but online+offline, to solve the offline marketing problem, must have a deep understanding of the offline business. To be able to serve the offline industry well, the entire team must have professional degrees.

Many times, the so-called "I think the business needs XXX" Demand is not professional entrepreneurs invented.

O2O urges people to forget their fantasies and step into business practice.

4, Management

Since O2O needs to face a small number of businesses (that is, the number of customers) and face customer service (ie, professionalism), that means you need to manage a team.

Management is a practice, not a simple theory. Do O2O projects, not develop pure technology products, but manage a bunch of people, are you ready?

5, Mode

O2O is not a model, why is there a lack of mode?

O2O is just a broader concept, and it takes a lot of detail to implement a project. And the patterns you need to solve must be based on professionalism, based on business understanding.

Many local community people say, through the community, simply can achieve O2O, what do you think?

Three, the current case says: Realize O2O have many twists and turns

Conveniently searched Baidu Library of O2O Business Plan book, a lot. Most are catering booking items, nothing but a two-dimensional code, consumption card to do the media, and then book a seat, through the scheduled cost of the withdrawal service charge. For a wide variety of similar projects, how to answer: Why do people choose you rather than the public comment? The Commission for similar projects is very low, how big will you be to make a profit? Do you understand the process and cost of talking about each business preference? Besides, do businesses need similar services? How many problems can a two-dimensional code solve?

OK, we find that users do need O2O mode, but users may not be willing to use the O2O service you provide. If you can't answer these 5 questions, please stop and don't speculate.