VC big guy after happy Net entrepreneurship: social Entertainment plus casing

Recently, in the Shenzhen Convention and Exhibition Center held in the "2010 Third annual Mobile internet Conference", Lixin founder of the German capital, Highland Capital managing director Thor and the Northern Aurora Venture director of the general manager of the mobile Internet in the field of "can and not be" made a reply.　　CEO agenda a market with 700 million users as the base, is mobile internet enough to lure? For those entrepreneurs who are so excited about it, to really make a difference in the mobile internet world, remember that the Internet, which is most often compared to the mobile internet, is hidden behind many of the internet giants that are more in the early days of the industry and have not come to the end. "Martyrs".　　And this time, do you want to be "martyrs" or "pioneers"? Recently, in the Shenzhen Convention and Exhibition Center held in the "2010 Third annual Mobile internet Conference", Lixin founder of the German capital, Highland Capital, managing director Thor and Northern Lights, the managing director of Aurora Jiang Hao days on the mobile internet field "can and cannot be" made a specific answer,　　This may be a lesson to be missed by many entrepreneurs eager to get a slice of the mobile internet market with 700 million of mobile subscribers. Issue No.1 3G technology changes not only the speed of information transmission, but also the various possibilities of user experience innovation, and in the early development of mobile Internet application, which subdivision areas may have faster development in the near future?　　What are the potential risks? Avoid the front: Social + entertainment looking for opportunities Jiang Haotien: The opportunities for mobile internet are really great, but the first beneficiaries may be the companies that are carriers, the internet giants, and those that can combine the original business with the mobile Internet, such as logistics, tourism, and consumer-service companies.　　Therefore, for startups, similar to mobile search, mobile IM applications, if there is no special advantage in the beginning, it is easy to be killed by the previous categories of companies. The areas that we are more concerned with in the development of start-up companies include: one is social, because the original purpose of mobile phone is to communicate, but more than 10 20 years of user communication interface, experience almost no change, this may change after entering the mobile internet age; This is a very easy to be in the fragmented market is also very suitable for the application of China's national conditions; third, e-commerce, internet E-commerce development experienced nearly a decade, to the mobile internet era, this cycle will be greatly shortened, because such as search, logistics, payment and other peripheral links have been available,　　Although this application now seems too early, but in 35 years there will be a huge development. Topic No.2 in many application projects, VC Most value is what elements?　　How should the focus of the entrepreneur be distributed? "Killer" mobile apps have not yet appeared Thor: Mobile Internet field, in the pastIn the 18 months that have really changed a lot, one of the most obvious changes is that the operator's attitude has become relatively mild.　　In the past, the application of content and services, they can do it in a closed environment, but after entering the 3G, if you can't immediately match enough compelling enough convincing content and services, users will not be simply because of the speed of the transfer of the bill, which makes it necessary to introduce more innovative sources. But why do so many mobile phone applications now, but few people can see the eyes of the? On the one hand, the same pattern too much, resulting in the waste of resources, on the other hand, whether it is mobile phone payments, mobile video or other applications, there is no real monopoly of the market, this is precisely because the user has not been able to fondle admiringly "killer" application of the emergence. I don't care what the current revenue of the project is, as long as it attracts enough users.　　For example, we have previously voted Qihoo 360, Viva mobile Phone magazine, just started to use the mode of charging, the number of users, can not make further improvements, so just start to do free mode, users use more, the money will naturally earn back.　　So for entrepreneurs, the profit model is very important, but more importantly, the user is not really like. Lixin: This is a very old topic for me. In 1999, when I was involved in the development of China Mobile's monternet application project, we thought about many kinds of future, including the development directions that people talk about most of the time. But now, how many can really make money?　　Most of them didn't make it back. So for entrepreneurs, the most important thing I ask for is making money. It is a waste of time to talk about money. 2001, we cast a very simple project, Guangdong Dragon Technology company, is to do mobile tycoon, flying often male and female network.　　It's not much of a technical difficulty or a lot of innovation, but it's actually making money.　　Now, mobile Internet is bound to be a trend in the future, is related to everyone, we all need things, but if you really want to start a business must find the entry point, the accumulation of user numbers into a new way of creating wealth.　　Topic No.3 Mobile phone reading, mobile phone games, mobile phone, SN s are the current hot business direction, their specific innovation link where exactly? Mobile SNS play another PC trail Thor: We are 1.5 before the mobile phone to read the project. Some people might say that reading a cell phone is a big deal.　　is not a big deal, but take Viva for example, it now basically can cover the domestic 100 top magazine 70%, all are genuine, more important point is its fast and timely. For example, the former French president to visit Beijing, many magazines have produced related topics, if according to the normal publishing process, such as the magazine printed out early, so there are several magazines and Viva Cooperation, in the editor finished not sent to the printing plant when theUploaded to the Viva platform, so that mobile phone users can see directly, at this time, the focus is the French president after leaving the focus is completely different.　　This is the change brought about by mobile Internet.　　From our point of view, entrepreneurs do not need to do a completely innovative, others do not know that only you know the product, there are many ready-made things need to optimize. Jiang Haotien: Mobile SNS, I think it is more suitable for startups to do a class of applications, but note that there is already a big SN s company on the internet, there are Facebook in the United States, there are happy net in China, Renren, Tencent and so on, they will certainly enter the field of mobile Internet,　　So entrepreneurs need to combine the characteristics of mobile phones to do something different from them. For example, there are location-related information on the phone, such as GPS and WiFi, which are not on the PC. The camera features and other types of sensors that are suitable for sharing are not on the PC. The greatest opportunity for entrepreneurs is how to combine the unique elements of these handsets with the various scenes of using a mobile phone and a product.　　Of course, the final decision is the user, if you can develop both mobile features, user experience and more Internet of the SN s products, then the profit will be very large. Jiang Haotien, managing director of Northern Aurora, said: "Combining the unique elements of a mobile phone with the various scenes of using a mobile phone is the biggest opportunity for an entrepreneur." "Plateau Capital managing director Thor:" At present mobile phone application project similarity mode is too many, second is the handset payment, the handset video has not really monopolized the market. "Germany and Capital founder Lixin:" 2001 We voted Guangdong Dragon, is to do mobile tycoon, fly often male and female network. It's not much of a technical difficulty or innovation, but it's actually making money. ”