Wang career: from Microsoft to Cisco to pioneering Dunhuang

From Microsoft to Cisco female executives, outsiders may be looking at the Wang of this sign experience, but the VCs are in the eyes of her in the E-commerce industry for many years, the experience of the unique business path.　　March 24, 2010, the U.S. Warburg Pincus Investment Group announced to the Dunhuang net to receive a third round of financing. As one of the world's leading private equity firms, Warburg Pincus now manages more than $30 billion trillion in assets.　　In China, it invests in the enterprise including: Asiainfo, Huiyuan juice, gome electrical appliances, decimating real estate, Harbin Pharmaceutical Group, Yintai department stores and other well-known enterprises, but also a prominent reputation. The Past "Love" and the high profile of this time, it seems that the outside world began to focus more attention on the Dunhuang network-the rapid development of China's trading Cross-border E-commerce platform.　　In fact, however, its founder and CEO, Wang, has long been known in this circle as the CEO of Beauty and, as early as a few years ago, in the public arena, claiming that Ma was never seen as a competitor. "We are honored to work with the founder and CEO of the Dunhuang Web and the pioneer of Chinese e-commerce, Wang," said Cheng Zhanlun, managing director of Warburg Pincus investment. Cheng Zhanlun's words did not overflow the beauty.　　The former Chinese woman, known as the pioneer of Chinese E-commerce, was founded in 2004.　　Data show: 2008 through the Dunhuang network produced by the International trade volume of nearly 1.4 billion yuan, 2009 Dunhuang Network against the high growth, the full year platform to achieve 2.5 billion yuan of turnover; as of December 2009, the Dunhuang Network has 230 registered buyers 2.8 million.　　Prior to this, the Dunhuang network has completed two rounds of financing, the investment side includes the Kai Peng China surplus capital and set rich Asia and other world-renowned institutions. Naturally, the "Silk Road" on the stunning beauty and not only for the Hua ping these VCs favored.　　In the "2009 Deloitte High-tech, high growth in China's top 50" list, the Dunhuang net to three-year growth rate of 1771% ranked fifth, become the two consecutive years of Deloitte High-tech High growth of the top 10 list of the only company. If Chinese women from Microsoft to Cisco simply look at the first half of their CV, Wang, who was born in Beijing in 1968, did not have a background of overseas study abroad, nor a hot prestigious diploma. She can indeed be said to be a bland Beijing girl.　　1991, Wang graduated from Beijing Institute of Electronic Engineering, then entered Tsinghua University Software Development and Research center to become a teacher. In the early 90 's, she seemed a little different when she was a teacher in college. In Monday, Wang finished all the work of the week. The others were drinking tea and reading newspapers for the last four days, until the final day to get things done.　　It was this unease that, when she saw Microsoft's job postings in the newspaper, she did not hesitate to cast her resume. By virtue of her impromptu lyrics during the interview, the interviewers were Wang, and in 1993,Shut down will enter the Microsoft, has become the Marketing Service Manager and the career Development department manager. Wang recalls that what impresses her most about Microsoft is the way it works.　　Microsoft requires its employees to write a comprehensive plan that lists goals, working methods, resource requirements, budget and risk assessment before doing each project or event.　　Nowadays, this kind of normative and logical ability has penetrated to the Wang way of speaking, when talking about important issues, Wang can always be able to summarize and generalize smoothly.　　In the sixth year of Microsoft, Wang's performance has been excellent, with 1/3 of Microsoft's 30 million U.S. dollar sales in China being done by Wang's team.　　This kind of performance let Wang hope to find new challenges, she then joined Cisco, the director of China's marketing department, when Cisco was at its peak, the world's most valuable company, and Wang became the only woman in Cisco's Chinese company, and her team was rated the best team in the Asia-Pacific region. But in the foreign service always let Wang feel to display space limited, so when Jinshan and Lenovo Joint Investment Excellence Network and invited Wang to join, she passed.　　Wang believes that E-commerce is a high-growth industry, with good prospects for development, at the same time she has full confidence in her ability. It was at the end of 1999, when China's Internet encountered the first round of winter, but Wang by virtue of their in-depth understanding of marketing, the use of large-scale procurement to reduce product prices and then let the consumer to the way, so that excellent network performance has been an explosive growth in 2001, such as the dotcom bust years,　　Excellent network business growth still reached more than 100%, and become China's first E-commerce website to achieve profitability. But in August 2002, when the Network of excellence was booming, Wang abruptly resigned from his job as a network of excellence. After that, Wang once from people's view disappeared. [Page] Beautiful CEO of the independent entrepreneurial history as a particularly feminine woman, the beauty of the CEO can be in the company's annual meeting wearing a bright dress with colleagues big dance.　　In the Dunhuang Network office area warm and soft decoration style and the wall everywhere cartoon image also remind people this point. As a good mother and a good wife, she also has a happy family.　　On weekends, she will accompany her daughter to see "Radiant and Wolf Tiger Tiger", or go to the park to walk.　　But as an entrepreneur, Wang has the fortitude to be a successful person. "I'm the kind of person who runs 800 meters away from the pine walls of the playground, and you're the kind of person who runs 10,000 meters and climbs up and goes on."　　"Wang's husband had judged his wife.　　At the age of 10, scorching hot summer, in order to participate in the school 3000 meters long-distance race, Wang once in the playground ran round and round. And compared to the Dunhuang net entrepreneurship at the beginning of the hardships, Wang think than to complete a long-distance running toMuch harder. At the end of 2004, Wang decided to start a new E-commerce website.　　She named the new website Dunhuang, is to take Dunhuang is the beginning of the ancient Silk Road Italy, Wang hope that the Dunhuang network for China's small and medium-sized enterprises to set up an online Silk Road. Wang that, from the beginning of the Dunhuang Network innovation is, "it is beyond the simple information service platform, so that the vast number of small and medium-sized buyers abroad to directly purchase Chinese goods to become a reality." As a new generation of business-to-business E-commerce platform, it differs from the traditional E-commerce platform to provide information services and extension services to domestic sellers.　　Wang to the "well-off, wealth and wisdom," the reporter recalls, in May 2005, she initially set up a team, but a contract has not been signed funds, to the Shenzhen coordination, the investor has decided not to cooperate.　　At this time, Wang resolutely took out their savings, the team left less than 10 people, she also moved the office to a friend of the company's IT department of the toilet opposite the 20 square meters of small room, so, her unique trading site-Dunhuang online line.　　But the Dunhuang nets in the beginning of the promotion, encountered difficulties that many people can not imagine. Originally in the Dunhuang net "stall" suppliers only more than 30.　　This is Wang their first batch of sellers in Jiangsu, Zhejiang and Guangzhou. At this time the Wang is at any time facing the break of the capital chain, she must find new investment. Finally, Wang met the first investor who was willing to agree with her idea.　　This person is the TDF (kleiner) of Ru Linchi, the same woman. Wang clearly remember that at the end of 2005, it was during Christmas and New Year's Day, the coldest season in Beijing, at the Beijing International Trade Center.　　The biting wind of the northern winter night continued to blow into the lobby of the Traders Hotel in the turnstile, Wang for two hours in such a cold.　　RU Linchi The meeting is already late at night nearly 2 points, perhaps is Wang moved, and her business model of recognition, so Wang Rejoice is, hear her description, Ru Linchi didn't mention Alibaba, but decided to put the money to the Dunhuang net. Also to Wang said: "Your positioning is very concise, to do is to constantly verify that this is right." Facing a huge market, its arduous nature is like climbing Everest, many people will die halfway, the key is you have to find the right path. "The investment of the Kai Peng Hua Ying is especially important, after this, the sale of Dunhuang Net is running all the way." In 2007 years and one months, the total turnover of 2006 is completed.　　Since then, Atlas of Rich Asia and Europe has been injected into the capital.　　Wang's Dunhuang dream time is always the best and final answer to the right and wrong thing to prove. Wang constantly verify their innovation path, in the aftermath of the financial crisis, the form of cross-border trade began to change the obvious changes-foreign trade orders began to small batches, many batches and rapid delivery direction, this change to the traditional foreign trade sellers brought great cost pressure, It also spawned a slew of newSmall and even individual foreign trade sellers. At this time, the traditional business-to-business foreign trade service companies also mainly through the payment of annual fees to the seller to provide advertising services.　　In the face of enormous cost pressures, the traditional sellers began to pursue a higher and predictable return on investment, and began to question the advertising model, which charges first and does not guarantee a certain amount of business. At the same time, a large number of new sellers are domestic tens of thousands of small enterprises or self-employed, they are seeking to achieve the basic "food and clothing", concern is the real orders, need a full range of basic services to help them to manage and sell, many people do not have basic knowledge of foreign trade, even do not understand English, they are more likely to bear the high,　　Initial advertising input without knowing the return. Unlike most cross-border business-to-business sites that offer relatively simple information services (advertising), a trading Cross-border E-commerce platform led by the Dunhuang Network offers a new business model.　　It integrates full transaction services, including information services, payment services and logistics services, and only charges a small amount of service after each transaction is completed. "The reason why Warburg is optimistic about the Dunhuang net, is optimistic about this subversive business model."　　"Cheng Zhanlun said.　　It is understood that over the past 5 years, the Dunhuang network platform on the birth of tens of thousands of successful foreign trade network operators, they come from the ebay and Taobao mature network business groups, and more of the traditional small and medium-sized traders, small factories and from East China, South China's entrepreneurial community. "The investment of Warburg Pincus plus the company's first two rounds of financing a total of nearly 300 million yuan, will undoubtedly make the Dunhuang network into a new stage of development, but also indicates that this year's online foreign trade market will appear explosive expansion."　　"Wang said. "5 years ago, we have the dream of creating a new generation of trading Cross-border E-commerce platform, from a few people's team began to work quietly, if we have completed the groundwork, then we are more confident that the online foreign trade market quickly bigger and stronger, And make the Dunhuang network to help push China's manufacturing directly online sold overseas first-class Chinese brands.　　Wang to "well-off, wealth and wisdom" reporter said. The mysterious country with the legend of Alibaba, Nature is the place where people are charmed, however, do not forget that in the long West line of the Silk Road, an insurmountable important station is-Dunhuang.