Wang: Entrepreneurs should learn to anticipate risks in advance

According to group buying navigation website Group 800 recently released the "July 2012 China Group Purchase Market Statistics Report" shows that the July group buying industry online sales group single number reached 235,000, the chain growth of 15.74%, again refresh record. In July, the actual turnover was 1.94 billion yuan, the chain Rose 16.5%, group purchase turnover continued to fall after three consecutive months and hit the bottom rebound, and set a record high. Group buying industry is trying to get out of the "winter", but for group leader American Group network, it seems not to be "winter" impact. Since its inception, the United States has maintained a network of about 15% of the monthly growth rate, and never played offline advertising, 70% of consumers through Word-of-mouth spread. The United States group in the group buying industry "Great leap Forward" can keep a clear mind, in the "winter" has come to the fore. Regiment 800 This July data show that group purchase sales ranked the top three of the site is: the United States Group Network 470 million, comments group 280 million, litters group 250 million. From the data point of view, the United States to maintain a large network of leading edge. American network CEO Wang often talk about risk management in Weibo, he believes that entrepreneurs should learn to anticipate risks in advance, have the best expectations but prepare for the worst and risk control within manageable limits. Here is Wang's partial view of risk management: The Western proverb: Hopenhagen for the best and prepare for the worst, which means to have the greatest expectations but to be prepared for the worst. In the first half of 2011, group purchase is very prosperous, everyone crazy investment, regardless of the cost of money. Later, the second half of the year as we expected, winter, may not only is the winter, not only e-commerce winter, even the entire internet, the entire investment in the winter. Many people think that the market environment is not good, all this is like the Antarctic expedition when the weather changes, and sometimes sunny, sometimes rainy days, in large scope are within the controllable range. Qianlong's 42 years (1776) occurred three things: The British Watt improved the steam engine, the United States Declaration of Independence, as well as the "rich theory" of the publication, compared to the time when China is in the period of Kang-sheng, a peaceful. In fact, a lot of time what happened is not terrible, terrible is a lot of things should happen but did not happen, like 1776 three great things happened in Britain and America, not in the Qianlong 42 years of China. Although we are in the industry first, but we must always remind ourselves, can not ignore those very important things, such as high efficiency and low cost through High-tech, vision, values, master business skills, etc., otherwise the consequences are very terrible.