Wang: Internet entrepreneurship is like surfing

Wang, a 32-year-old Fujian man, Wang described himself as surfing. "Traditional industry entrepreneurship is like climbing, internet entrepreneurship is like surfing." The mountain is always there, you are ready to go, there will always be a chance, Deng how high depends on the strength. And the wave is one after another, you just step on a wave, hold on, its height determines your height. "In China's history of the Internet, there may not be a portrait of the Wang and dramatic fate."　　He repeatedly defeated, repeatedly defeated repeatedly war, continuous entrepreneurship, secondary collar ethos first, but once again short. From the creation of school, Rice, at the domestic, until now the United States network, 32-year-old Fujian Wang described himself as surfing. "Traditional industry entrepreneurship is like climbing, internet entrepreneurship is like surfing." The mountain is always there, you are ready to go, there will always be a chance, Deng how high depends on the strength. And the wave is one after another, you just step on a wave, hold on, its height determines your height, Google, Facebook is so. And if you miss a wave, you miss a chance. But I think there are waves behind the Internet to make sure you step on it at the right time. Even so, Wang every surf was overtaken by a wave of later times. Not to win the game, it can be said to be a life of pleasure, but for an entrepreneur eager to succeed, this reality is somewhat brutal. Doing the right thing vs. doing the right things management master Peter Drucker once said: "Efficiency is ' doing things in the right way ', and efficiency is ' doing the right thing '." Efficiency and effectiveness should not be neglected, but when efficiency and effectiveness are not simultaneous, we should first focus on effectiveness and then try to improve efficiency. "In this sense, Wang has been" doing the right thing "-always able to choose the direction of the ancestors.　　But in the end, he was always "not in the right way to do things" on the fall.　　1997 from Fujian Longyan One was walked into the department of Electronic Engineering, Tsinghua University, Wang attended the Tsinghua Science and Technology Entrepreneurs Association, heard Lei, Charles Zhang, Chen and many other entrepreneurs of the speech, where completed the enlightenment of entrepreneurial thinking. In 2001, Wang received a full scholarship to study for his doctorate at the University of Interlaken.　　Without completing his PhD, however, he returned to the country early in 2004 because he had seen the commercial prospects of social networking (SNS) in the United States. Wang back home after pulling a college classmate and a high school students groping for entrepreneurship, they first created a lot of friends social networking sites and wandering Map E-commerce site, later failed to declare. Many friends lose in positioning too pan, soon encountered the promotion of the problem. The question of the wandering figure is at the other extreme. As a service E-commerce site, the wandering map of the business model is very focused.　　Similar to the wandering figure such a short-term "blood" type of Project Wang also developed three or four, most of the team to use their spare time to write out the program, in Wang View, these projects are not the main development direction of the team. The failure of early entrepreneurship prompted Wang to decide to create a campus net at the end of 2005Into the vertical SNS market. He chose the latter in community SNS and campus SNS, which may have been influenced by Facebook's beginnings on Harvard campus.　　Let Wang after years of relish is to choose the right direction, in one book, he mentions the experience of playing state poker: often going to a professional casino will find that the most important decision you can make in one night is not which card to play, but which table you go to after you enter the game. But only the right direction is far from enough, Wang once described the dilemma of the campus: "First, the development, the second is the promotion, the third is financing, development and promotion of the biggest problem, but these two problems are caused by the third financing problem, we need resources to do things, need all aspects of help, need human, material, financial resources.　　Unfortunately, Wang did not solve these three problems.　　On the financing of the campus network, it is said that in May 2006 Wang had flown to San Francisco to look for the venture capital of the main social networking site, and had signed a framework agreement, but when the BV further investigation coincided with the summer vacation, net user data slipped and then Bvcapital stopped investing. When the number of users in the 2006 net became more and more, Wang had no money to increase the server and bandwidth, and could not finance it, but could only sell it to the CEO Chen a boat for 2 million dollars. Chen later from the Japanese soft silver melted 430 million U.S. dollars, the network renamed as Renren.　　On the May 4 of this year, Renren went on sale to the US New York Stock Exchange, which was a bargain for Chen Yi. But in another perspective, Chen a boat is not a white pick up a treasure, Wang did not do, he made. Wang later said that, in addition to financing is not, their work is not fast enough.　　For example, the school net starts only to do "211" the key university, but at that time the undergraduate university is 700 many, "211" outside has more than 600, then the two or three class university market soon was occupied by others. The sale of the Wang had to Chine, when he launched on May 12, 2007 Weibo "Rice", micro-blogging recognized the originator of Twitter in the United States also only six months. But the food is only a small community love, its new media attributes have not yet highlighted, nor rely on celebrities to attract public participation.　　Can not be fast and big, there is no game ability. In addition, Wang has not been able to control risk very well.　　In the first half of 2009, the number of users increased to millions of people, the formation of the media influence beyond the scope of its control, once the crisis, the impact of its media has been accelerated amplification, which is also a major incentive for the eventual closure of rice. In November 2007, Wang also launched a domestic network, hoping to expand social networking from students to white-collar groups. At that time the most users in the intranet or in the IT circle. However, a few months after the advent of the network, the rapid game-driven social, clever implantation of the pattern of advertising robbed the domestic job. Domestic back to catch up, but also imitate the introduction of the game to attract users, but blurred their positioning, so thatSome it people are unwilling to go with the low-end young players. Whether Rice was shut down in July 2009 and the domestic network was forced to reclusive because of the use of the same server with rice.　　Then the rise of Sina Weibo and happy net replaced the two sites of the leading position. "Waves" important, "sea" more important everyone will intentionally or unintentionally to emphasize the importance of the part of their good, and ignore the other parts.　　Wang is good at discovering trends and always emphasizes the importance of "waves". Wang once said, "something must happen." "The idea comes from a book called the" Alien ". Business leaders are chosen by The Times, the book says.　　Bill Gates, Steve Jobs and Bill Choy were both born in 1955, and they later became the founders of Microsoft, Apple and Sun, and 1975 was a recognised PC landmark year. Wang therefore self-confidence, himself "once" and "will" once again washed up a wave of waves, to achieve success.　　This is true, of course, many of China's enterprises are occasion rise, but he ignored, in his start-up although the first to stand on the wave, but the waves are determined by the sea-that is, he is in the environment. Back in 2004, the early unintentional insertion of China's various internet enterprises has become a pattern, in the portals, instant messaging and online games and other fields have a strong leader, and these leaders have established a winner-take-all game rules, will reach everywhere, the full product line to become the industry consensus.　　For entrepreneurs like Wang, this means it's hard to compete against the Giants in terms of capital strength, which means it's very difficult for them to build thresholds-it's easy for Giants to simply replicate your model and use their resources to beat you.　　Wang when creating a net, one obvious obstacle is that China's online social needs are dominated by Tencent QQ, and China is a fragmented market, with different regions, different groups and social needs, so it is hard for a single social network to replicate Facebook's brilliance in China. On the other hand, Wang created a rice net in May 2007. The previous 4 months, Apple's first generation of the iphone has just come out, the smartphone era is only a few years after the real arrival. Whether the meal was closed in July 2009, Sina Weibo was unveiled in one months, catching up to the eve of the smartphone market's popularity.　　This has pushed Sina Weibo to sing along the way, with the absorption of rice no users, has been developed to 100 million registered users of the scale.　　After the meal, Wang continued to turn around and set up a network of groups, and therefore led a wave of group buying, a large number of group buying site immediately after the replication and health, Tencent and other giants to follow up, group buying industry players quickly expanded to 3,000 of many. In how to establish the threshold of the successor, to avoid being the winner of the question, Wang said: "I do not think too clearly." The essence of electronic commerce is low cost and high efficiency. We help businesses reduce the cost of marketing, a certain number of customers to the doorstep, while helpingTo help users reduce decision-making costs, the quality of the business sent to the front. After the critical point, expect businesses and users to come automatically. This tipping point may be a threshold. "While Wang has been emphasizing service and user experience, in the melee of 3,000 websites, financing mergers and acquisitions, big marketing is the main competitive tool, running faster may be more important-which determines who will reach the tipping point first." In fact Wang's previous failure lesson, also hints at a successful Internet start-up enterprises need to have the various conditions: the right direction, in the right time (not necessarily the first) to enter, entrepreneurs have the integration of resources and other diverse capabilities, innovative ways to do a good job in the financing and expansion of the speed threshold.