Wangbo: How to do micro Bo marketing so that "Weibo" can also start a business

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In the WEB2.0 wave, Weibo is attacking us with an irresistible trend. Grassroots Open the Bo, the star also opened a Bo, Weibo has quietly become a part of our lives. Where users are, where the market is, in the face of such a huge micro-blogging market, how can we use it? The following is a summary of the author's experience, today to share out, hoping to work with more people to discuss microblogging marketing.

I. Development status of the mainland Weibo

The first and most famous microblogging is the United States Twitter, according to the relevant public data, as of January 2010, the product has 75 million registered users worldwide. August 2009 China's largest portal Sina launched the "Sina Weibo" beta version, to become the first portal site to provide micro-blogging services, micro-blog officially entered the mainstream Chinese people's view of the Internet. Let's look at the registered users of the domestic microblog.

Sina Weibo: 140 million Tencent micro-blog: 160 million

NetEase micro bo: 40 million Sohu Weibo: 50 million

Other microblogs keep up:

People Weibo, Phoenix Weibo, happy, watercress, Tianya, Xinmin Weibo, etc.

Second, in-depth understanding of the characteristics of Weibo

Weibo is a broadcast social networking platform that shares short content through a focus mechanism. If we want to make good use of it, we must first understand his characteristics.

Attention mechanism: can be one-way two-way short content: 140 words

Broadcast: An open information social networking platform

Weibo features: six-veined Excalibur

Short-term record: brief and equal communication: flat

Fission propagation: fast-fragmented presentation: broken

Instant Search: Open Group chat: Open

10 major business functions of Weibo

People often ask me what kind of business function Weibo has, and I'll list it today.

Improve the brand awareness of enterprises; Publicize the business philosophy;

Strive for new customers; Guiding and educating consumption habits

Promotion of new products/services; Conduct customer relationship management;

Provide pre-sales Consulting; Provide after-sales service;

Solicit advertising language; To carry out promotional activities;

Four, Micro Bo marketing team to build

To do a good job of microblogging marketing, the use of micro-blogging entrepreneurship, the establishment of a scientific micro-blog Team organizational structure is the key, of course, the different nature of the company to build the official micro-bo structure is also different, today we talk about the general situation of the official micro-blog structure.

I have divided it into three layers, the top level for the company leader, the middle layer for the market-customer service-planning, the bottom layer for the staff is divided into a group (3), Group B (4), Group C (5).

This is a pyramid based microblogging marketing structure, but also to meet the general enterprise structure.

Details to be paid attention to in Weibo marketing

Do marketing focus on doing the details, I briefly summed up the following points, the specific details are limited to space, not launched.

Re-positioning, heavy planning, heavy team, heavy brand, creative, heavy details, interactive, re-evaluation, re-implementation

Re-cooperation, heavy feelings, heavy opportunity, heavy persistence, heavy monitoring, heavy accumulation, evaluation, analysis, and optimization

VI. opportunities and approaches for micro-blogging entrepreneurship

Micro Bo Entrepreneurial opportunities, microblogging popularity more and more, many people or companies are not familiar with micro-blog, Micro Bo early use of the bottleneck period

Micro Bo Entrepreneurial approach, the use of micro-Bo publicity themselves, create a feature or vertical micro-blog account, to undertake micro-blog operations and marketing business, the development of third-party applications and micro-Bo docking

Opportunity everywhere, depends on whether you can grasp the live, and finally wish each of you want to micro-blogging entrepreneurial people can do, this article by Wangbo Blog http://www.wangboseo.com, submitted to A5, Welcome to reprint.