Website Operation Series Lecture Three: "Operation Layer"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This is I in the webmaster exchanges and the sharing group (17770150) The topic lecture manuscript, hoped can get everybody's support.

Mo Yan (1026306) 2007-1-27 20:50:21

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Today we focus on what we need to learn in the operations layer.

A website In addition to the technical Department of course is the operation of the Department. This includes the top management of the website, the operation plan, the editors and supervisors of each channel, the marketing team of the website, or you can generalize the marketing staff into it.

Your marketing team is very important because they are directly facing customers. What they do and do will determine the fate of their clients.

Therefore, when you recruit marketing personnel, do not blindly recruit and then carry out training induction. Here we choose the business people need to have a certain choice, and the selection of the best is some have engaged in insurance industry category of sales personnel, cosmetics sales staff, it products sales of some well-known products, such as marketing personnel.
Why choose such a person?
Very simple, because especially those who have been engaged in the insurance industry, their eloquence and patience is generally not comparable to other industry sales staff.

and engaged in the cosmetics industry category of sales staff, because most of them are women. They express the language at the same time special will grasp the female client's psychology is also called the so-called special Good, can put the person to say the heartbeat.
This is the way to grasp the client's mentality.

Add one: The people who have been engaged in Amway products sales, they can talk about the product, the greatest ability to persuade customers to buy their products. Their communication and wear resistance is very tough. Such people engaged in marketing promotion is our first choice.

And of course, our most familiar it product sales staff
Because these people to the Internet sales have a certain experience, so they will make you feel more comfortable with, a little nudge they can understand ~ There are some engaged in enterprise product sales personnel, their ability is also good ~

By combining the sales staff in these industries, you can assemble them to join your marketing team. We already have targeted recruitment, and then give them training in the marketing of their website, so the ability of this team will bring you a very objective profit ~

Combine their advantages to give the marketing team a measure of the talent
Ability to express a better eloquence, patience, good grasp of the user's psychology, with 3-inch tongue, and finally with our website marketing business common sense training ... This is what we need for marketing team talent.

Training courses and programs need to be carefully developed and planned for the marketing staff.

To let your marketing team to dig more customers and create profits for you, first of all, you must give your own staff an idea. Our products are market value, there is the promotion of. As a sales and marketing staff through direct marketing or agent of our website products, let him feel here can make money.
If your employees do not have confidence in your product, then he will not be very hard to do in sales promotion, so customers do not think our products have any intention to choose.

Training courses and programs need to be carefully developed and planned for the marketing staff.

To let your marketing team to dig more customers and create profits for you, first of all, you must give your own staff an idea. Our products are market value, there is the promotion of. As a sales and marketing staff through direct marketing or agent of our website products, let him feel here can make money.
If your employees do not have confidence in your product, then he will not be very hard to do in sales promotion, so customers do not think our products have any intention to choose.

A point that requires great attention:

1 The website that sells the product of this website
2 portal sites in industry areas that provide services to business customers

We're not here to sell online, we need to take advantage of the offline sales, as I said in the website's characteristic "service", which directly penetrates into the customer market to create profits that need to be raised to your marketing team training course.

such as cosmetics, insurance sales, similar to Amway products such as sales personnel, etc... People who are usually under the line of sales, we focus on training the internet to promote marketing knowledge. So we take advantage of their offline sales capabilities and advantages, with the knowledge of online marketing to instill to enable them to play their own ability to create profits for our site like those engaged in it or network products sales, they have mastered the ability of network marketing, There may be more or less understanding and ability in terms of offline sales. We will focus on their training offline sales capabilities and our site or the industry area of product sales knowledge.

What qualities do they need?
Has the strong eloquence and the customer communication ability, very strong patience, is good at grasping the customer psychology, 3 inch not to suck the tongue they need to have the business ability? (Online sales + offline sales) * The relevant business knowledge in the field of website of this industry will develop a marketing team to this, you can totally trust that the profits will come to you. Sum up the sales knowledge and ability of these marketing personnel (online sales + offline sales) * Relevant business knowledge in the field of the industry website To develop a marketing team so you can be confident that the profits will be in front of you.

Here we talk about the marketing staff in the team some knowledge, you may find that in some industry portals or enterprises will have such a position "marketing manager" or "website Marketing Director" ... And so
They are both managers of the marketing team and planners of the entire program. The marketing staff is integrated with its agent

Of course, if it is a personal site, then as a webmaster you are a number of positions AH ~ also can completely put himself in the site of the market planners.

Whether it is a personal website, industry portal or a business ~
People in this position, their duties and work is to their own market resources and conditions to fully understand and analysis of the secondary industry in the market environment and development trends in the full investigation and judgment. To develop their own marketing strategy.

Here is not only for this site and the overall market research and analysis, but also to engage in this industry to observe the site of its products in the market situation. Comprehensive to carry out market analysis, and then make the marketing strategy belonging to this website to do "Knowing the Enemy"

Team management and planners to develop a set of feasible marketing strategy, and with the disdain of sales staff to be a qualified marketing team.

A small node in the Supplemental technology layer

A website, we can think of it as a structured whole we talked about how to enrich the content of their website and how to design the page ~ in the implementation of these two plans, it is likely that the site will be revised. A website, we can think of it as a structured whole we talked about how to enrich the content of their website and how to design the page ~ in the implementation of these two plans, it is likely that the site will be revised.

The website is actually an ecosystem, can also call the Ecology Garden ~ by each channel and module combination. Their development is orderly and orderly, forming a potential dynamic equilibrium. In some novice webmaster or is like the portal development of the industry site is likely to have a wrong move "site comprehensive revision" and this will break the ecological balance. After a steady development of a website for a while, their visitors will not naturally form a potential habit of browsing and using the content. It is because of your abrupt changes that have caused their rules to change. So for your site traffic, user access will be a huge loss, and many visitors will have the idea of conflict. Very simple truth, a website operation good, suddenly change ... No one likes ...

Although the site's major adjustment or revision, may be for the site page makes people feel particularly beautiful, or to add and improve new features. But this kind of adjustment is very big first, easy to change to change is not lost direction. Moreover will lose quite many content, the website revision many pages does not exist, like this to the user to find the content first caused the inconvenience place, second for GG or Baidu also will reduce the page the quantity. Because the engine has been unable to search for the original data.

Running a website takes into account his growth and development cycle in many ways. Don't be impatient ...

In the operation of the station at the same time, must first from the user's point of view, rather than always with their own ideas to do. Because the site is targeted at users. They like you and you can do it for long. We depend on them to eat.

Ok~ today's class is over.