Website Operations (1)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the development of the Internet industry, basically all areas are warlords. Small companies to jump out, the last development and expansion of the site has not a few. The Chinese netizens are more and more picky, the platform is bigger, the choice is more and more, the application is more and more extensive. Now there is a word to describe the trend of the new site "small and beautiful." As an internet newcomer, it has been more than a year since the editor became operational. Set up a "small and beautiful" site, there is a "small and beautiful" team, and a group of "small and beautiful" netizens. 2012 has begun, after the atmosphere gradually receded, the struggle of the atmosphere more and more thick. How many on the Internet have the same half white as me? from "Litaibai", slowly immersed in the internet fade, stain, adhere to, give up. As a new beginning, and to commemorate the past days, it is time to say what the site operates.

Mister-style thought, handyman work

To promote, to content, to manage, to maintain, to profit, to optimize. Standing at the height of the mister, working like a handyman. Web site operations to cover all aspects of the need to use a holistic perspective to think about the development of the site. First of all, to stand in the boss's perspective to plan the site.

A site from scratch planning includes: Determine the site domain name, with a domain name or a two-level domain name, from the Chinese point of view or use English transliteration and so on, double spell? Once the site domain name is determined, it should not be easily changed. Do the Chinese site should think about the characteristics of Chinese spoken, such as straight spell, jiaju= furniture or home. COM's domain name is usually more consistent with the user's memory habits.

The type of site, the type of site to determine the needs of their own resources, positioning and needs. The first thing to think about is how far your resources can go, such as money, hands, and time. For example, to do Portal Web site, in addition to the industry portal is a bit of play, the large integrated portal has no play, and the general company but can't afford. From positioning to determine the operation of the model, resource stations, information stations, such as everyone film and television, the type of site is not responsible, based on content sharing, with the most basic forum open source program can still do very well. From the perspective of demand, can be more clear positioning of the site type, non-profit, network sales, enthusiasts and other groups. For example, in recent years, domestic e-commerce is sprayed well state, many brands and industries are targeted to buy consumer groups, Taobao and other E-commerce platform. Thus spawned a lot of Taobao store operations commissioner and other positions.

Site positioning, site positioning mainly refers to the establishment of the content of the site and operational positioning. First, you need to determine what the site should do and what not to do. Earlier, the development of the site is moving towards "small but beautiful" direction. For example, foreign famous picture sharing website Pinterest, focus on image sharing, not document sharing. After determining content positioning, you need to attract audiences through content or products, and to achieve the most important operations through these content. Or Pinterest as an example, to users of spontaneous original content mainly. Then the main work of the website operation is how to improve the enthusiasm of spontaneous original users, what form can be used to encourage users spontaneous original content, set up a feasible plan to make the site virtuous circle. The programme may also need to be integrated in a variety of ways, such as integration, such as interaction, etc. This requires the operator in the process of work to summarize and reflect.

Website promotion, is very important for the current website development. Even if it is arrogant to know, there have been articles that it is "Word-of-mouth transmission", this kind of human descendants, the promotion of less obvious means, in the eyes of many promotional people is "can only look at the distance and dare not to play Yan" way. But it is still a generalization. I think that the promotion of knowledge, itself is a means of operation, it is the most accurate way to promote the "network." First, where the word of mouth comes from, it is inevitable that several founders through their own contacts to carry out the initial publicity, and then through the invitation to register the way, as a net, through the spread between points and finally reached sphere, covering the entire Internet, especially in the Internet industry to form a high reputation. Why? Because the founders themselves are the Internet industry, and their contacts are more connected in the Internet industry. Invite registration, the most people's appetite, especially the most curious internet people and the most gossip of the Chinese.

But for the general website operators, the most need to understand the site to promote means than SEO. SEO can be said to be the first step of website promotion, the author summed up the meaning of SEO is actually "How to let users find your site faster through search engines." In order to achieve this goal, operators need to do a lot of work. including keyword determination, keyword layout, anchor text links, site structure optimization and so on. Many sites will hire specialized SEO personnel, according to the situation of Baidu bidding, specialized SEO personnel has become more and more unimportant, because basically the most popular keywords have been bidding rankings, SEO keyword ranking has dropped from the first to the eighth place, Have the strength of the enterprise can be SEO and competitive double strategy to maintain the ranking of the site. But the idea of SEO is still very important, how to let search engine recognition of your site, included your website, another foreign minister's ranking of keywords should gradually become the key to SEO operations. Because the long tail keyword can attract more, more purposeful traffic.

Cost budget, when the site operation to the boss to submit a proposal. If the boss himself is not aware of the development of the website, then the cost of the budget project is very necessary to make clear. By enumerating cost estimates, it is most important for decision-makers to know whether a project is feasible or not. Otherwise, the last site is likely to be stillborn, wasting time, energy, money. And when the website construction or operation does not go on, the first responsibility is responsible for the original site to write this plan you.

The last aspect of Web site planning is profitability. When the site accumulates a certain number of users and members of the time, the time to talk about money. There are many ways to profit from the members of the profit, such as the collection of membership fees, but the author observed a number of Set membership fee site, this type of profit is very little, can not support the development of the site. Generally speaking, advertising is still the most important way to make a website profitable. Profitability and publicity can sometimes complement each other, such as the industry website community through cooperation with business organizations, industry associations, and other activities, the two sides to achieve complementary resources, can achieve a good commercial operation, but also in the activities of the site publicity.

Website strategy can not only focus on the immediate, so must stand in the boss's perspective. Web site business cycle long, to achieve a long return, the site operation in the planning of the site should have a general site of the embryonic prototype, operating mode, the development of various stages of time, and focus on the future of the site, do not let the site short-lived. When a website runs many projects without exception, it does not mean that he has more ideas and is experienced in the project. It means he is wasting time. If the website does not understand the development trend of the Internet, even the development of the site can not grasp and have clear expectations, then the site is not far away from death. Site operation of the early work of roughly including the above several parts, the author is also a new internet, if there are omissions welcome you to correct me.

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