What are the most common causes of failure for startups?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Graduation 2 years time, has always been the heart of entrepreneurship, but suffer from their own ability on the lack of, so are looking for their own start-up companies, follow together growth, the muddle has been to three start-up companies: A, B, C. (This is not a specific name here) the time for each family is not particularly long. But I still want to talk about the common causes of failure of startups that I understand.

First, cross-border entrepreneurship, leader understanding of the industry is not deep enough

This is a company committed in my opinion the biggest problem, leader is a leader in the construction industry, in the design has made no small achievements, and later entered the real estate industry, completed the most original capital and network accumulation.

Because leader feel that the Internet Web page design is very ugly, there is no sense of aesthetics, coupled with their experience in overseas learning, so the cottage Tumblr exerting light blog, and in accordance with their own thinking in the construction industry to add a lot of complex design of the site. I worked here for about three months, until the day I left the site, many details still do not understand, do not know how to operate.

At that time, when the site was online, not a few companies in China to do light blog, the impression midpoint, Lofter are not, and more than 2 years earlier than Weibo. There is no problem at all at the point of time. But leader to the internet is not enough, and Tumblr very similar, and copied the top editor system, but it is very regrettable that no one can continue to provide high-quality content source of high-end users, content production finally completely become content staff editor work.

Second, entrepreneurs blindly optimistic that their products are good enough

In fact, entrepreneurs optimistic is good, at least this has the power to believe that they will be able to succeed in the future, but if always feel that they are excellent, the most professional, which in my opinion is a kind of blind optimism. This is the mistake of B Company, this is a science and technology blog dedicated to O2O industry research, two co-founder, one has 10 years of experience in the line, another has 10 years of experience in the line, and claims to be the most professional research institution in O2O. Because the author is also very concerned about the O2O, they are certainly better than me, but compared to those who really understand the line under the online, in fact there is a very large gap.

I worked here for two months, know some really engaged in O2O entrepreneurs, their understanding of the entire line under the online more than our company's two founders to go much deeper, in my opinion B Company lacks a understanding of the entire line of the relationship between the people, and a bit too blind optimistic. Really understand the Internet people to understand the offline is not thorough enough to understand the offline may be completely ignorant of the Internet, two independent people are not necessarily 1+1>2. The future is really understand the Internet's traditional industries, heavens, people outside, unless they have been recognized by the industry, otherwise, affirmation is not the most professional.

Third, leader must let the other team members see your efforts

A company from I entered the company to my departure for up to three months of time, a total of only seen leader once every day seems to have non-stop social intercourse, give me the impression is always high, since I think others are for him to work. B Company's leader to me very good, has been to me to take care of, but the problem is the other members of the team, give me the feeling is not like an entrepreneurial team. Every morning I am a person about 10 points to the company, other people land continued until after 2 o'clock in the afternoon began slowly someone to the company, insist on a person struggle. C Company to come less than one months time, but found leader has been working with us, people have no shelves, give people feel very easy-going, but the mistakes in the work can be immediately severe up, this is the entrepreneurial company a leader should have the most basic quality.

Iv. expect ordinary employees to pay for the company without regrets

This is simply a common problem for all startups, expecting every new employee to join the company, who will soon be able to do everything for the company with the option and high salary. Overtime, being on call, living and working together, but that seems completely unrealistic to me. It turns out that among the three companies I've been in, the number of employees in company B is so small that it's not representative. But A and c are companies with more than 50 employees, and the mobility of grassroots staff is appalling.

As far as I am concerned, every time I join a new company, overtime becomes commonplace, but there may be no subsidy at all, hoping to give the company all the resources it has accumulated in my life. Once you have made a contribution, you will be responsible for solving the similar events, which require you to come to your friends and the company may not have any representations at all. For example, to find friends to forward microblogging this thing, a friend would have to make money through this, or the call of resources, because the human relationship can occasionally help, but if the long-term, it is certainly unrealistic. After all, the company's business, may seem to me is not my own business, and constantly find friends to help people feel very strange. Sometimes it is even doubtful that the company is constantly squeezing our surplus value.

Yes, entrepreneurial leader always describe the future and draw some pie. But everyone must understand that the pie is made to eat together. Do not come out, is the pie, do out, is the future. Therefore, to choose the most suitable person, sufficient capacity, good attitude, enough responsible, enough to trust the project, team. Willing to pay, willing to work together to make achievements, and then share the results.

As a company leader Gao This is a necessary skill, a person to join a start-up company, excluding some accidental factors, mostly to be able to follow the company grow together, enjoy the future dividend. Before joining, basically already had done very hard plan: the start-up company often work overtime, the company treatment relative big Company may not have what competitiveness, the future may suddenly have a good prospect ... But these in my opinion temporarily only belong to the leadership, the technical backbone, has the resources the person ...

For the average employee who just joined in, it's just a common job, compared to other jobs. Here is to make money, in order to live, the future may have good development, but need a process of gradual integration, this is not short-term time can be changed. As startups, you have to pay attention to these, although these ordinary employees may indeed be easier to recruit, but if the constant replacement, the new staff need to start again, this is a reincarnation. Start-up companies relatively large companies do not have a sound management system, resources and no large companies, so in the development speed must be higher than the efficiency of large companies, if because the general Staff this link did not keep up with, it is likely because of the details of the backward and full plate are lost. Another digression, a leader you may not know, a seemingly ordinary position, in fact, is the company can lead the competitor's Key X Factor.

Five, the product imagination space is not big, even more sad is the market may not imagine so large

A company to force the light blog, do not say Tumblr has not been the domestic wall off this matter, said that the existence of domestic competitors at least: dot, sina light blog, NetEase lofter, everyone station ... There is a stronger stumbling block, Sina Weibo. The author has always felt that Weibo is a collection of Facebook and Twitter contradictions, to some extent to support the long micro-blog, video, audio, illustrated microblogging is a rich media platform, and Tumblr products are very similar. Tumblr itself is considering the issue of profitability, which was sold to Yahoo in the previous period. A company's products in the market too many competitors, their own products and not particularly excellent innovation to architectural thinking to design the site, but also to make the product very heavy.

B Company point of entry at that time was I like very much, O2O is a big trend in the future, more and more offline enterprises began to embrace the Internet, to provide these enterprises with advisory services or to become a professional science and technology blog, which is a good development, but if both, coupled with insufficient manpower, Certainly a little too much. It takes a lot of effort to provide consulting services to businesses that require a lot of online research and study the strategies that competitors take. Become a professional science and technology blog, that requires continuous production of high-quality quality products, if not good enough content, when the owner saw a lot of unprofessional articles, what will be the idea? There is also a very big, O2O market is very large, the future may reach tens of billions of scale, but the problem is to be able to provide enterprises with professional consulting services are very few professionals, even if all B companies can meet the standards. No more than 10 people, 50 cases a year, 100,000 yuan in each case, the company's future revenue will not exceed 10 million yuan, and this may require more than 50 people to support the team behind ... Otherwise, it becomes a lie.

C companies also have problems, because I have just joined, and has experienced a strong entrepreneurial atmosphere, so a short period of time will not leave, and then leave the time to add this content it ...

Entrepreneurship is a very hard thing, a start-up company failed for a number of factors, the author just said some of their own feelings. In fact, the most important thing is the "people" factor, each join the entrepreneurial team, will take this work experience as a significant investment in life, look forward to the future will be better!!!