What areas should mobile Internet startups choose?

According to foreign media reports, Dow Gees Lenette (Dougrenert) is the first and largest of the Silicon Valley Tandemcapital, the co-founder and partner of the Mobile Venture acceleration fund. Recently, Lynette published a column to make a new delineation of the global mobile market, and according to the current industry within the development of the mobile market divided into three categories: crowded, starting and just suitable for start-ups and VCs to enter.

The following is the full text of the article:

Smartphone users around the world are now 1.1 billion, but only 17% of this large group has ordered mobile services. Still, 17% of users have expanded the global mobile market by 3 times times in just 2 years. It is worth mentioning that the global mobile market growth is still rising. The mobile start-ups that have sprung up today have become one of the most powerful divisions of the big cake in the mobile market.

In fact, the development opportunities for mobile start-ups are not equal. Entrepreneurs should take full account of their company's ability to bring changes to the market before chasing opportunities. Some markets are already very saturated, and the industry leader is also very powerful. While some markets are in the initial stage, for the start-up enterprises, the probability of producing important results is relatively much.

In the fourth quarter of 2012 alone, hundreds of mobile start-ups have applied for Tandemcapital's Mobile Entrepreneurship Acceleration Fund. Among them, I found that the enterprise with innovative spirit is the most promising. Entering the 2013, I hope I can find the next big innovation project in the Mobile field.

A crowded market:

Geographically based social networks

You can find out where your friends are at any time, and the idea has been to foursquare the location of the site hit and be added to the user app by social giant Facebook. Even programs such as twist have tried to send e-mail messages to twist users to inform their friends about their location and the approximate time they need to meet, but the success of the project remains to be seen. As far as the current situation is concerned, the most practical tool for meeting applications is SMS. Even if science and technology have further development, can create a platform to attract users, it is not easy to say whether the profit can be achieved.

Photo sharing

The most successful photo sharing site when several Instagram, of course, and deeply loved by users Snapchat. But there are too many photo-sharing applications in the field, especially for start-ups, where profitability is a big problem. So the industry is not right now for start-ups to enter.

Services that meet the needs of many people

It is difficult to estimate the value of mobile applications that meet the needs of multiple people working at the same time, such as huddle or DoubleDutch. Now Google (Weibo) and Dropbox have entered the field of work for many people, and the service value they bring to our lives is incalculable.

In the initial stage of the market:

Application and service of vehicle

To integrate the most popular applications into cars, many car companies have poured money into the technology sector. Once the car application is integrated in the next few years to establish its own standards, those start-ups will be able to find more room for development in the automotive applications industry.

Mobile wallet

The idea of mobile wallet has yet to be perfected. This is not only a need for large technology companies to take the lead, such as Google and Apple, but also the support of the broad masses of users. Although the media now has a lot of coverage and publicity for mobile wallets, there is still no obvious winner in the field, and many people are not comfortable with their wealth in the invisible mobile system. I estimate that the field will continue to expand in the future, but only a handful of startups have enough time and money to get into the field.

Integrated TV Applications

Now the application of television as a carrier has shown great potential for development, and there are plenty of time to watch TV. And Apple co-founder Steve Jobs has predicted that the future will enter the "interactive television" era.

Just a good market:

Daily application

Evernote has subverted the habit of taking notes, and Evernote is still upgrading and improving their platform. Cloudon allows smartphones and tablets to use MicrosoftOffice, and Cloudon has become the fastest-growing business application. This is a good indication of the broad development prospects of everyday applications. By integrating social networks, smartphones, and tablets, it can greatly improve the efficiency of everyday applications. So mobile calendars and mobile newsletters will be the next opportunity to subvert everyday applications.

Mobile development Platform

Program developers are actively looking for ways to boost their revenue growth. Companies like Urbanairship, KIIP and Chartboost have made some progress in boosting revenue. For tech start-ups in the 2013, revenue growth has become particularly critical.

e-Mail and SMS market

While the importance of email in the mobile world has declined, many tech companies still attach great importance to email. Even companies that tend to use text messages to deliver messages do not completely abandon their emails. Recently, Snapgiant's research shows that 50% of respondents still choose e-mail as a tool for information transmission. Information Transmission company Callfire's survey found that the SMS market also has great potential for development. But for start-ups, it is necessary to choose the right opportunity and make scientific development in the short message market.

In fact, the scope of the mobile market is expanding, a lot of it is very suitable for start-ups and VCs to enter, but this requires scientific investigation and careful summary before entering.