What do you mean, just need it? How entrepreneurs view users just need

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If you're an entrepreneur, talk to someone, you'll mention the word you just needed. "What do you need?" How to meet just need? " Wait a minute. Yesterday in the wisdom to create a guest exchange, suddenly mentioned "what is just needed?", causing the group master Jiang (micro-signal: jjf6933) attention. "That's a question."

So I invite you to do in-depth thinking and discussion on this topic.

I have a Wikipedia. Basically or around just need to say things, in fact, just need in the Internet start-up period, will often mention.

The following is an encyclopedia explanation:

Rigid demand, relative to elasticity demand, refers to the demand of commodity supply and demand, which is affected by price, which includes daily necessities, household consumables and so on. It can also be understood as a common commodity and necessities in daily life.

The author Zhang Haibo (micro-signal: Longdezidi) Train of thought:

First of all, what is the opposite of what is needed? Just need to have a relationship with the pain point? Whether the price is high or low, the supply and demand does not change too much, is just needed?

Kang Wan Liu Chang on just need to think:

I'm often asked what I need! I wonder if the iphone just needed it? Ask jobs whether the big-screen phones are just needed. Jobs said the 3.5-screen phone was just needed, and Samsung turned the screen into a big and popular one. I venture in the United States, rarely mentioned just need, but in China mentioned more. Just need to seem to have so little pseudo proposition meaning. However, it is of positive significance to differentiate the functions and services that must be used by the user groups and the functional services that are not available. Just need for entrepreneurship, guiding the meaning of where? Is it possible to say that the current successful products are catering to just need?

The understanding and discussion of Dr. Jangjifa:

Talking about just what you need is actually to find just what you need. This word did not appear before, is with the Internet mobile Internet development and application of the popularity of deepening, entrepreneurship and investment in the popular, these years have been gradually mentioned it? The opposing words just need to be soft, just need and pain point is not the same thing. Pain point opposite word close to pseudo need. Just need to have so little pseudo proposition meaning. Eating, dressing, drinking water, panting, toilet, doctor, education, tele-communication, transportation, parenting, supporting the elderly, etc., are just needed! For entrepreneurship, just need means a new need, meaning to solve a user or some pain point of demand, means that there are users and market needs. Also is just need is the new demand, true demand, solves the user question the demand, can have the user to use and the market foreground demand.

The iphone actually hits the user's nature of demand (or just needed), even though the nature of the demand has not been fully articulated by any user until the iphone was launched. I think it is more useful to say "the essential needs of users" than to say "just need" to understand the needs of users to find out their needs. The term "just needed" has never been clearly defined, but it is often heard in speeches by executives at big companies. For example, I listen to the VP of the software and say that maps are just needed, and then how to do so.

Reflections and answers of the wall-facing people:

Eat, drink water is just needed. No matter how high or low the price, supply and demand do not change too much, not necessarily just need. Monopoly industry, expensive also have to buy, is not necessarily just need. What you just need is not something that you have to be satisfied with. But through some means can be more convenient to meet, or better to meet! Many times this demand has also evolved. About whether Apple is just needed? Many people scoff at the iphone. Until you get it, experience it, and say, wow, that's great. People don't know what they want until you give it to him and he will give you a judgment. Now all the things that have been developed are just needed! Many things are difficult to judge in advance, do not know if he was just needed?

Chi Chong Discussion:

For a specific product or service, each demand is worthy of respect. Luxury goods, perhaps for some people also just need, the key is where the demand? Apple's success is largely a fashion success, not just a need for us, but for fashion fruit powder. Apple seems to meet the needs of the user's fashion, psychological needs. Before a product comes out, people don't know what they want until you give it to him, he will give you a judge that is also the view of the Chowa Lord.

Zhang Haibo replied:

If we define what is needed to be a soft need, divide the requirement on the importance of the user, just need to be needed, people depend on the demand! It is important for entrepreneurs to meet the needs of the market, entrepreneurial projects can easily be favored by investors. Clarify this concept, help entrepreneurs choose the direction! It seems that many successful products, most of which meet just need. Just need soft need, can be successful, soft need to find users pain point, can also be successful. Just need to be for a specific group of people, time, environment, conditions and said! Back 5,000 years, can bake a fire, are just need! Give the Apple phone to a one-year-old child, not just need it! Just need to have a prerequisite, a bit messy, it seems that anything can be just needed!

Elizabeth.r.ding replied:

Developers are also creating demand, they create a just need to be fooled.

Chen Dongxiang Questions:

Is the marriage market just needed? The need to love and marry in the market is social and material needs!

The person facing the Wall replied:

All industries can grow to the present because there is demand, if all just need to set up under the conditions, then all the requirements may become just needed.

Kang Wan Liu Chang answered:

I have an idea, we are looking for just need, is to meet some of the requirements of the present people, there are many more successful things, very cutting-edge to create the just need! For example, the web is now just needed, but not at the time. The recently popular Snapchat, a few years ago, behaved in a general market. A few days, after reading the burn became fashionable. At that time, there is no such concept, no one is interested in it, not just need! I think, discuss what is just need, to teaching meaningful, for entrepreneurship, seems to have little significance!

Dr. Kang replied:

In a sense, marriage is just needed. Demand is demand, product is product. The subject of demand is the person or the crowd, no one or the crowd has no need. The needs of people or populations vary from time to time. Some need to be found and satisfied through the product or service, and others, can be called potential demand. A requirement can be satisfied by a variety of products or services. For a known and certain product or service to meet the needs, you go to design products or services to meet it, it needs to be better than existing products or services, operating well, or marketing good, it is possible to occupy some of the market. For startups, it's best to find the potential users who haven't been found and satisfied. Whether it has been discovered or is latent, user needs are layered and sized, finding the new real level or point of demand, and trying to meet it, is what entrepreneurs should do.

Kang Wan Liu Chang answered:

Entrepreneurship should be a practical experimental creation, too tangled in the theory will affect open thinking! Many successful stories are the things that are most familiar to you. It was jobs that had no way of locating the big-screen phones that were just needed. Tell the students can, their own entrepreneurship can not be so entangled! In fact, people's needs are really diverse, some people like expensive, some people like cheap, the key is the number of groups.

Hongbo participate in the discussion:

Not too tangled up the concept of just need, I heard a saying good, entrepreneurship is to make the obvious obvious unreported it's obvious!obvious is the demand, understand the demand, another keyword is unreported, When we all know obvious, we will not innovate. A thing that makes people feel that they need to do something that needs to be done and let everyone realize that it really is needed.

Dr. Kang replied:

Words that need to be soft, if meaningful, are also used to describe the intensity of people's demand for a possible product or service. But the intensity of this demand varies from one person to another. For the rich, driving is just a need, no car he felt unable to live, but for the burden of home loan pressure of the grassroots cock Silk, driving is not just need, by car and cycling walk can solve the general traffic problems. Own housing can not be said to be just needed, the Red Army warriors can not have this demand, just the migrant workers in the city did not have this demand. Even eating every day is not just a requirement for anyone. To meet the known needs that have not been well satisfied, to excavate or cultivate unknown needs that have not yet been discovered, and to satisfy them, is the task of the public.

It seems that a demand has not just, for the guidance of entrepreneurship does not necessarily have any practical significance, even sometimes to make things complicated ah? It may be that the word just needed should not have been invented at all, and the initial motivation of the person who used it for the first time might not be to instruct the entrepreneur to find a good demand, but to render his own needs or the products that are important or remarkable.

The author concludes:

The discussion we have just had today is very rewarding. For entrepreneurs, Internet entrepreneurs, traditional enterprise transformation Internet entrepreneurs, do not have to tangle with the concept of just need, but, design products, to consider how to meet the user's unknown needs, create just need. Demand under certain conditions, soft need will become just need. End this discussion with a word: make the obvious obvious unreported it ' s obvious!obvious

--the end of the body!

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