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Professional website, in particular, the academic web site, due to the constraints of the audience, it is difficult to achieve a high number of visits; For example, when I studied sociology at university, when I was known as 3,000 students in this major, then if I do a sociology website, the day IP is hardly more than 1000.
a few days ago with a personal webmaster chat, he did is a psychological site, from the Alexa ranking data, estimated to have 2000 IP per day, for an academic website, really already pretty good, but the webmaster complained that "is not making money", I suggest that he can try to put CPS (by sales pay) ads, such as when, excellence, and so on, the webmaster said "I now only click on the alliance, divided into do not do ~", my reply is "so you do not earn money!" ”
actually it's not a rarity, my IE favorites have a lot of academic websites, now can open a few, estimates are not profitable and closed down, although most of the original intention of the academic website is not to profit, but the ideal can not be eaten, always lose money to do one thing who can get? Although the domain name, virtual host is not expensive, but the time cost is indeed the most precious!
calculation, at present, the more normal clicks and the number of visitors is 1:100, that is, 100 visitors will have a person click on the ads, then, click on the ad price is generally 10-50 yuan/1000ip, even if 50 Yuan/1000ip bar, So the daily income of this psychology website should be 1 yuan! For an easy to meet webmaster, one months 30 yuan is good, huh?
I also have a personal website: E-commerce gas station (http://www.taobaowang.com), said ashamed, the day IP only 300-500, if I do click ads, even if the 500IP per IP every day to help me point ads, then a day to earn 25 yuan, One months and 750 dollars--and the fact is, I did have a hit ad, I never got any money, because I couldn't reach the minimum payment standard.
but on this day ip300-500 small website, every month can bring me hundreds of yuan of income (sometimes more than thousand yuan), why?
Through the website's statistical system, I found that a lot of visitors are search "assistant E-commerce" "E-commerce paper" came to my site, from this can be inferred site visitors to E-commerce students, and many students are hoping to obtain an assistant E-commerce certificate; The root of this inference, I recommend a book on the home page of the E-Commerce Professional Qualification certification skills, my idea is: since the people who want to pass the e-Commerce Division certification, then they should be interested in this book-the results naturally prove my idea is correct.
again such as the famous e-commerce expert Dr. Feng Yingjian's website (http://www.marketingman.net, I estimate this site will not be very high), Dr. Feng is a network marketing experts, also understand the CPS ads, so he recommended several books on his website, such as the Network Marketing Basics and Practice 2nd edition (he wrote this book), "Alibaba: The world is not difficult to do business," he believes that his site visitors will be interested in these books, he is right! And due to the influence of Dr. Feng himself, his visitors will be more convinced of his recommendation, so, we can guess how many months Dr Fung can earn?
back to the previous psychology website, how should he advertise the most money? I think:
1, to understand the characteristics of their own site visitors, this method many, such as through the statistical system of search keywords (recommended 51.la,itsun.com statistical system), or make a polling page to allow visitors to choose ...
2, for the characteristics of their visitors, analyze their preferences, such as what they might like to book, and then, they may like the book inside, which they may be willing to buy. I don't know much about psychology, as a sociology student, "Introduction to Sociology" This book may be all need, but as a sociology student, as soon as one into the campus on the staff of a "survey of sociology", certainly do not need to buy, and someone and I recommend the "Sociological Imagination" this book, I do not have, May be very willing to buy one)
a tip: If you don't know what to recommend, you can look at what the experts in your field recommend, and then say "the imagination of Sociology", a book specifically recommended by Professor Li Qiang (renowned sociologist), a must for sociology students! ”
3, find these books on the shopping site and recommend them to your visitors;
Here's a very important point, professional web site advertising, should be a part of the site, as the content of the site, as the site's value-added services to do, rather than as advertising to do, should not be casually to the league backstage to take a string of code, and then throw it there regardless; suppose I'm at the e-Commerce gas station homepage Casually put a when or excellent logo, said "everyone to be when, excellence to buy a book," It may not sell a book for 100 years;
4, a period of time, update their own recommendations;
I said before the e-Commerce gas station home recommended that book, each month can bring hundreds of yuan income, is a few months ago, because, very simple, visit my website may have been bought, can not let him buy another one?
so, every once in a while, we should recommend some new books ~ ~ ~ ~
5, waiting to collect money is ...
actually have a lot of websites do CPS Alliance is very successful, maybe these sites are usually not very big, so there are not many people to know, I think these sites are able to make money, in the final analysis, they "know what my visitors will need, and then provide to him", such a lot of examples, in addition to the two described above, Another example of this foreign Exchange site (http://www.ieforex.com/index.php?id=135), he gave his visitors recommend some foreign exchange books, income is also good ...
I write this article is not to say that the Commission class is better than the Click Class (assuming I have a software download site, then I definitely will not do CPS ads, but said that there is no suitable for all types of advertising sites, as the site owner, should be based on their own type of site, choose the right to do their own ads, rather than a blank follow, Parrot。
Finally, I wish all the personal Webmaster 2007 revenue!
