What kind of "worth buying" shopping guide station is how to do

Wu is the building industry leader and Super Milk Dad, small bin is the telecommunications industry hanging silk and older unmarried young men.

2011 when the two people are part-time status as a shopping guide to the site, with the help of Taobao platform, two people can earn thousands of yuan income respectively. In 2012, due to the small Wu Chang as Super Milk Dad, has been too busy to take into account the normal operation of the site, so with small bin consultation, determined to create a full-time recommended "cost-effective goods" shopping guide platform.

The positioning of this platform is to do similar to the "worth buying" shopping guide site, specifically for users to recommend cost-effective goods. Two years past, now this platform day visits tens of thousands of transactions, more than 400 a day, monthly income of more than 30,000, compared to two years ago, the income has doubled 10 times times.

Where did the initial user come from? Social networking +sem

Where do users come from? No matter what business you do, you may start to encounter such a problem.

In the initial period of not too many resources to the situation, the small Wu chose the free advertising way, such as to major sites, Tianya, school, Mop and other social networking sites, as long as people gather more places, you can promote their own website.

Early they did not have any way, also think with soft wen, just to some less stringent regulation of the plate, such as life class, shopping recommended category, recommend cost-effective goods. 10 posts in nine will be deleted, but there are "surviving", the beginning is such a silly insistence.

Later, two people experience lessons, send some technical content posts. After a certain amount of traffic began to do the chain, the middle also made a keyword paid advertising, 2000 of the cost of advertising every day, can bring more than 5,000 clicks.

To now two people's website already basically does not advertise, the website fixed in 10,000 each day the amount of traffic.

How to choose the goods for shopping?

Shopping Guide Site in the selection of goods, you can have a lot of choices, the principle is only to recommend their familiar areas, they do not buy the desire of goods, flatly will not recommend.

For users of the material, the principle is to be sure to test their own orders, approval will be published to the website.

Based on the fierce competition in the market of cat products, businesses in the new time, the time of the season, the festive Eve will be a big price war with the way to get more opportunities to show later products. So do for Amoy customers must keep in touch with merchants at any time, there are preferential products can be obtained from the hands of merchants, to help promote business.

Of course, sometimes from the business to obtain preferential information is not necessarily a recommendation of information, at this time should embrace the concept of tripartite win to select goods.

(1) For businesses, to obtain traffic, it is necessary to abandon prices and profits.

(2) for Amoy guests, to be aware of the recommended goods, and clearly distinguish the value of goods, if the purpose of the business is to get as much as possible to obtain the price of profits, then he must give you a high commission income, if the businessman wants to make money, but also the flow, and not willing to pay high Commission, then this business does not decisively give up.

(3) Users may be more aware of the recommended goods than the shopping guide, so the essence of the commodity must be stated clearly, do not put the user when small white. If the commodity cost-effective natural good push, if the commodity price is general, it is necessary to think his selling point is what, the user why will buy it, no bright things never recommend, even if he has a higher commission.

It is understood that the small Wu their shopping guide station conversion rate can reach about 7%, in the peer among the top, the secret is only one--responsible for the content.

How to win customer trust and reputation? After-sales service

The user to import the site, the purchase of goods is not the end of the shopping guide. Unlike many other shopping guides, Xiao Wu Wan has spent a lot of energy on improving the service experience of the later users.

Amoy customers in the circle of other do QQ group mostly as drainage tools, often to the QQ group of users or machine automatic publishing content, these will reduce the user experience. On the contrary, they will interact with the group of friends, the user's products once the problem, they will be active sellers contact and coordinated resolution.

Wu that after-sales service is not only the business, but also amoy things. Even now, there are many users do not know how to defend rights. Users in the process of purchasing goods will inevitably encounter goods not board, poor quality, false shipments and a series of problems. Many users do not know how to face, how to deal with, at this time he/she as long as the site raised this issue, regardless of this thing is not recommended by the site, should be used as much as possible with the resources and shopping experience, to help users solve problems and maintain their normal consumer rights.

Only to help customers solve the problem, in turn, users will also help you speak, will form a word-of-mouth effect, according to the introduction, two people's website did 3 years, QQ Group of users accumulated 20,000. And the general QQ group user churn rate as high as 20%-30% different, their QQ group user turnover rate is very low.

At the same time, for the positive elements in Q Group to be affirmed and special care, so that the interaction between everyone will bring more vitality to the user, people after the descendants they will introduce you to more colleagues and friends, you will get a lot of free, accurate, high-quality advertising, thus bringing a lot of users.

Do shopping Guide website Taobao Guest, many reasons and methods are common, but the essence is only a little, is to do a good user experience! A good user experience can bring a good reputation, users in other users to help you say a good word, than the site recommended 10 products can improve the user experience is much higher.