What mistakes are easy to make early in your business?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In life we tend to focus on success and ignore failure. But in the fast-growing Internet industry, small-business innovation is often risky and prone to failure. Entrepreneurs themselves may make mistakes, and every mistake can be fatal.

Tripped over a truth.

Wang back to the early days of entrepreneurship, feeling that he was not really the goal of clarity, clarity of decision, a sense of urgency.

One of the easiest things to do when starting a business is that you don't know what's important. I read some books and found out that Facebook founder Mark Zuckerberg (Mark Zuckerberg) did the same. Facebook was popular with early adopters, but he didn't know how important it was. When he went to Silicon Valley, he once said that the Facebook project was not important and wanted to attract some users to Facebook, and that the real thing was to do a download software. Then Parker (Sean Parker) told Mark not to do anything else.

The school net was in Tsinghua University electronics department students ' day before and after a few days, attracted four thousand or five thousand real name registered users, but the student festival after the party did not grow. After that we also had a swing and wondered if we were going to do another project.

A foreigner has a saying that many people stumble over a truth in many moments, but most of them will climb up and continue groping. You have been tripped by the right opportunity, but you don't know it's a chance to continue groping, but you've missed the chance.

It almost happened to us.

Inadequate preparation

Hua see a lot of situations, a person just because want to start a business, or think or hear an idea, even just dissatisfaction with the existing work, began to start a business.

Passion is the first step in entrepreneurship, but entrepreneurship is not so simple.

First of all, do you really study and understand what you want to do? For example, opening a shop in Taobao is one of the easiest startups. But even this, before you do you have analyzed Taobao all categories of sales, profit, sourcing and so on? Do you have any of the top hundreds of popular products and businesses for the categories you want to do? In front of the merchants and goods, have you analyzed their last few months of every single deal, review? From selection, pricing, sourcing, ranking, Customer service, promotion to distribution have you ever studied the experience of a senior practitioner in a business? Have you ever had a field trip to the sourcing site? Did you analyze your buyers?

When an entrepreneur talks to me, if I as an investor than he in his own want to do things on the understanding of more and deeper, then I will not only do not vote (capital), but would persuade him to go back to think about it, to understand whether he really seriously think and treat his own business.

Even if you know what you want to do, the second step is to consider whether you can aggregate the necessary elements to do this, including experience accumulation, team, start-up funds, qualification licenses, business channels. Depending on what you want to do, the elements you need are different, but the basics are your accumulated experience and your team. I have seen all the successful projects, entrepreneurs have been in the relevant industry or related aspects have a solid accumulation, technical, or operational, intellectual, networking and management, and so on. For example, Wang Haibing before Moore is QQ Pet, the wisdom star in the social game before doing is Flash (video streaming). Many young, good entrepreneurs have done small websites, small businesses or independent developers in college. Even if you have no direct experience of what you want to do, at least you should have relevant skills, operations, team leadership, etc.

Entrepreneurship counseling often has a similar "I am a college graduate, professional and idea irrelevant" or "no relevant background, but feel that the industry will be very hot, can be accepted" such inquiries. I propose to find a company to work with to understand. If the mobile Internet, you can first try to do independent developers, with enough skills, knowledge and the accumulation of life before starting (entrepreneurship).

Teams and partners are another of the most important elements. Now the internet is not like 10 years ago, the competition is very fierce, changes very quickly, requires the team to start with a relatively complete core team. 10 years ago not too many people to do the Internet, the founder and team have enough time and space to make mistakes and grow. For example, Tencent made a lot of mistakes, put today may be fatal. So when you're planning a startup, the next thing you can do is to find a partner that complements you in every way. If not, then you should reconsider your plan. For example, I would not normally invest in entrepreneurs who are incapable or unwilling to attract a small group of people to work with themselves.

Ignore implementation

Many entrepreneurs attach great importance to his ideas, and do not want to talk to others, the success of the entire venture on the top. In fact, the most worthless thing about the internet is the idea. There are so many smart people on the Internet, any idea you can think of, must have been 100 or even done, if no one thought, 99% may be the idea is a problem. Entrepreneurship is a secret, but the secret is not in the idea itself, but in the implementation of ideas, how to do it. For example, Jingdong Mall, everyone is doing the idea, but copying is not used, all the core in the implementation. If you think someone knows your idea and you start doing it, you're doomed to fail. The problem is that too much pursuit of ideas, blindly seeking change, the pursuit of different, but led to a pile of no enforceability of the plan.

Too complex

Many entrepreneurs have a big vision, to do the platform. For example, a few years ago many small companies to do mobile phone two-dimensional code. But think about it, two-dimensional code not only to do a good product, but also to set standards, so that mobile phone manufacturers to accept pre-installed reading software, so that a variety of businesses to accept the use of this is not a small company can do. Startups should still start with something simple and clear. Any standard platform, need a large number of third-party acceptance, or need to do a few things at the same time to be successful, or the whole chain of most links in the control, it is best not to do. In fact, most of the Internet platform companies are now starting from an application. Yahoo is the first web site, QQ is the earliest instant communication tools, 360 security guards are the first Trojan kill.

Another problem is the development of multiple lines and the desire to do too many things. Hope that the product features rich, piling functions, do not grasp the core needs and core values, do not pay attention to policy and restrictions, choose too narrow direction, not to consider the promotion channels, profit patterns.

Long-term part-time

Many entrepreneurs to reduce risk, choose a part-time business, and so on the first edition of the market to see success or not to do. In fact, in the start-up preparation and research time, do not resign is possible, but a long time part-time business is not advisable. Entrepreneurship is a need to fully invest in, part-time often lead to low performance, thinking not in-depth, the team can not really set up (founders are not full-time, how to attract high-quality people to join), unable to finance. The most important thing is to give up easily and lose market opportunities. Most people start the first edition of the product and the first attempt is often not so successful, often success from the follow-up continuous learning improvement. For example, social and web games I have seen more part-time business, but also give up a lot. But many now very successful games, such as business tycoon, the first version of the market feedback is not good, through more than half a year of gradual improvement to gradually succeed.

More important is the opportunity. A category of new opportunities, time windows are often limited, from a field to a new start into the field of the emergence of mature companies or large companies to enter, resulting in no longer suitable for entrepreneurship, often more than a year of time. For example, when Zynga, Playfisha and so on, the opportunity to become a Zynga is gone. From MySpace (online social networking sites) to Facebook's maturity, it's not likely to be a SNS (Social receptacle site, social networking sites). Part-time entrepreneurs are competing with 100% of other startups, how can you beat someone else? The speed is slow, and the year passes quickly, leading directly to the window that misses the whole opportunity. This opportunity is not always available. If you are very confident about what you are doing, don't start a part-time business.

It's cheap.

Some entrepreneurs, would rather spend 5000 yuan recruit two graduates, also not willing to spend 5000 yuan to recruit a one or two years of work experience. In his opinion, two of people do more work than one person, but in fact, he paid a variety of hidden costs far more than the dominant cost. Others take a detour, the novice will almost never fall down, who to pay, the company Bai.

Some people say, I am a start-up, I have no money, I can not hire the elite, that is not true, but the key is that you have to hire the person who can be a director?

Well, how about I get someone with an experience to take them? This looks good, but the reality is that experienced people may not be able to bring people first, and the second is to bring people to waste his energy. I see the most unrealistic entrepreneurs, asking a group of new recruits to do the old Birg, do not do the responsibility to all the employees. The key is, the ability of the new staff is limited, you force him to do what he can't do, that is not spot. But it is impossible for entrepreneurs to wait for such a long training cycle.

The start-up, at first must find by a few elite troops composed of team, did not find to continue to find, Ningquewulan, otherwise your pace will be slower, more and more uncomfortable.

"Brain" addiction.

I've seen entrepreneurs "shoot their heads" more than once, and everything is "I think," not "user-felt."

In the game industry, for example, the start-up team resources are not enough to grasp the resources of a large number of decisions, so they face two choices, or follow others to go, that is, the cottage, or their own "head", Stones.

These men go to war, and they shall not die miserably? One is following someone else's butt, to destroy together, one is not even the intelligence to kill the past, the right, the great exploits; For a start-up team, how many times can you make a few mistakes with your resources?

Echelon Fault

Some entrepreneurial teams start very well, but the team is strong, light is bones, heavy is falling apart. The most "embarrassing" when a person to manage the team of more than 10 people, there is no Echelon concept. The feeling of power is good, but the problem is that one's ability to manage is limited. Originally created a team of people title (title) are hanging an O, but found that the middle of the whole did not cultivate up, had to spend a lot of time to deal with these things, the lost, the burn.

Many people's approach is to select the most powerful people as a follow-up management Echelon, but the strongest work ability may not be managed. How does a team continue to exert its product when it has a headache management problem every day?

In fact, these are not the most unrealistic ideas, I believe that hothead that can change the world without thinking about it, most entrepreneurs can think about it, but he doesn't know how to solve it, and these problems keep bothering them until they announce that they've failed, lesson wit, began to know how to proceed.

The final summary is that the most unrealistic idea of the entrepreneur is that entrepreneurship is a big banner to make tiger skin, easy thing.

What is wrong, mistakes are like driving in the corner, because of the road, you may not be completely avoided, but you can open more practice, improve their own bending technology, speed up the bending speed, choose drift over the bend, ditch over bending, such as any safe and effective bending method. So see the road ahead and use your most skillful posture to bend.

This article extracts from the "entrepreneurship, we are talking about what", Citic Press published