When Lee Colling meets Lei: Angel and entrepreneur?

Liu is closer to Nasdaq than the CEO of Lee Colling (Weibo). Seven years ago to invest more than 1 million dollars (the predecessor of the Gathering era) angel investor Lei (Weibo), will usher in the "Lei department" in the first listed companies. The company's chairman, Lei, and CEO Lee Colling, respectively, hold a 23.8% per cent share of the era, the same as the largest shareholder, the prospectus showed. It was calculated that, if the value of 1 billion dollars per game valuation, Lei is holding more than 238 million U.S. dollars in the game, investment returns up to 238 times times. However, entrepreneurial seven years, Lee Colling won not only the initial start-up lei investment of 1 million U.S. dollars, Lei harvest is not only more than 200 times times the return. Accompanied by the entrepreneurial process, from the initial entrepreneurial direction to the Enterprise key strategic transition, playing in the shadow of Tencent's difficult growth process, Lei played an angel, mentor, capitalist, strategist and other multiple roles. But if there is no Lee Colling down-to-earth and entrepreneurial passion, as well as the trust of Lei, today's more play will develop into what, no one will know. In Lei's words, "My favorite investment is to start from scratch, look at the future trends, find the right people, and figure out how to do it." This kind of company, it seems that the risk is very big, but the foundation is more solid, more easy to succeed. For example, every guest, such as playing more. "Lee Colling and Lei encounter, for more play may be a" perfect match. After the evolution of multiple relations, the two are now the interests of the majority of shareholders and the era of Reunion. This legend, in the fickle Internet arena, how long can continue to perform? Also a friend lei in the industry has a well-known analogy: "Standing at the mouth of a typhoon, a pig can fly up." His understanding is that entrepreneurial success has two important things: one is a good entrepreneur (maxima), a good opportunity-"typhoon mouth." Lee Colling is the lei in the eyes of the "steed." 1998, Lee Colling in China Youth Daily Internship, wrote the first report is about Jinshan negative news, even if later and the relationship between the troops is good, but still to him as a curse. In an interview, Lei said that at the time, Lee Colling was a man of his own opinion, and was not tempted by anything. "He is also willing to ponder, is a technology enthusiast and enthusiast." His critique of our things is still in the idea, very deep. "When Lee Colling in 2005 to leave NetEase determined to start a business, but with" bole "lei opinions different. Media-born Lee Colling want to redo the media in a UGC way and stick to RSS subscriptions. But lei that the market is too small, commercial space is narrower, as the real estate, automotive, technology and games in the four directions to do vertical portals. In the end, the consensus outcome of the two compromises is to do a game-based gaming network, with Lei investing 1 million of dollars as an angel investor. From the later Lei an average of about 2 million yuan of angel investment amount, 1 million dollars is definitely his "big money". Some people in the industry said that the 2005 Lei is only openTwo hundred thousand or three hundred thousand Yuan car, live more than 1 million yuan house. In fact, playing with names comes from the hands of Lei. He has revealed that the 2005-Year plan for the establishment of more games, just in Taiwan business trip, see a kind of water brand called "Drink more Water", think the name is good, so decided to call the site more play games. The early time to play the propaganda language is "play more games and drink more water." Under the background of limited resources, Lee Colling's idea is to focus all resources on a small area breakthrough, to make every effort to create the World of Warcraft zone, and in 3 months after the flow of millions. However, the game information portal relies on advertising revenue model replication is strong, the growth of space is limited, and with the mainstream of the 17173 and other game platforms, advertisers for more than the recognition of the degree of play is not high. For example, in the 2010 game-type media, only 171,731 of the total advertising volume accounted for 51%, more play net occupies about 7% of the market share. If you want to beat your opponents in the competition, you need to find more opportunities in the Internet. Lei once again played an important role in this transition. In 2007, Zhou (Weibo) and Lei both invested in an online group chat voice product called Ispeak, but Lee Colling rejected the proposal for a joint venture, saying the business was of little value. But a few months later, Ispeak also online users to break 50,000. Lee Colling worried. He changed the original idea: Voice + video era will replace the text + pictures of the era, if the use of the power of the Times, more play will have the opportunity to grow into a larger company. But it was too late to buy ispeak. The latter has risen by more than 20 times. So, Lee Colling like that year copy 171,731, began to develop similar products yy voice. Lucky again to patronize Lee Colling, eventually, yy voice and ispeak competition, to ispeak senior executives in prison ended. Lei, the best angel and best entrepreneur, is five years older than Lee Colling. Lei has evaluated Li Co high and down-to-earth, and Lee Colling said, life can know a five years older than himself, more mature than their own people is particularly great happiness. "His comprehensive judgment, his maturity, can help you in your present state." "In fact, in addition to the key strategic decision-making help, in the play development process, lei" mentor "role is indispensable. In the spring of 2008, Lee Colling in the old comrade-in-arms of NetEase, more play game Net general manager Zhang Yunfan with 10 backbone staff resign collectively, move to Beijing to create 178 game net. Lee Colling has put the core team out of the reason summed up as "ideal beat steamed bun." But Lei has different views. In an interview, he analyzed, this is not entirely because of interest, and Lee Colling personality defects. "Lee Colling with the former army together to start a business, he gave people a very high expectations, but from the bottom of his heart, he thought they still work." When the younger brother grew up, do not want to do younger brother, he also put others as younger brother. You cheat others to start a business, but in the handling of specific things, and the others when the younger brother. It has nothing to do with interest,and feelings. "Lei said earlier. Of course, lei this high-profile media speech, Lee Colling did not "turn", but once again humble teachable. And the other one happened in 2010 years. In 2010, someone wanted to buy a Lee Colling company at a price of 150 million dollars, and then 40% of the shares were returned to the firm. At the heart of the deal was the fact that he sold the company, and that the stock had risen by one fold. But Lei resolutely opposed it. Perhaps at that time the LEI has been keenly aware that the type of Tencent mode of play, the future to enter the 1 billion-scale market. Also in 2010 years later, angel investor identity Lei founded Millet Technology, into another entrepreneurial stage, gradually fade out more play. However, as a founder and investor identity of the LEI, you may see him at any time in the clothes, show le Amoy bird shoes, in more play yy voice speech. But when it comes to the relationship between Angel investment and entrepreneur, Lei always says that he is more like a "warm-hearted aunt" and that the entrepreneur is the protagonist. "In general, angels are a bunch of friends, learn from each other, for the Angels, the real thing is to learn from the entrepreneur, know what the forefront of the founders are thinking." "Perhaps, this is the best angel and the best entrepreneur to meet."