White-collar business sample: Online fruit juice Two years to invest 200,000 no profit

The study found that the fresh juice industry has about 50% of the profit, Shimong decided to resign to start a business, selling juice online, 1 hours door-to-door. Two years, she and 3 other entrepreneurs invested 200,000 yuan, so far no profits. But, she says, high house prices force everyone to start a business, even if they start again, they still choose to start a business. Entrepreneurship: 50% of the lure of profit Shimong originally worked in an E-commerce site, like to eat snacks in the afternoon every day. She found that many colleagues and herself had such a hobby. In the process of purchasing for oneself and colleagues collectively, she discovered business opportunities: since urban white-collar people like to eat snacks, if do a can provide fresh juice instant distribution of E-commerce site, is not very promising? She did a survey in her colleagues and friends circles, and 82% thought that if the price was right and the quality of the juice was guaranteed, it would be purchased. Have an entrepreneurial idea should try. Shimong resigned and started his business. Her research found that fresh squeezed fruit juice lucrative: without adding water and sugar, a cup of 420 ml of fresh squeezed orange juice requires about 6 oranges, the cost of not more than 7 yuan, and the market price of more than 20 yuan, excluding some of the necessary costs, profits more than 50%. She also searched the internet for another E-commerce site to provide instant food delivery, which the other said was more than 30%. There is market demand and cost accounting, Shimong and another 3 friends after consultation, a name for the "E-commerce website appeared." People ordering fresh juice or desserts online, the site will be delivered within 1 hours. Taking into account the time required for delivery and the business district, Shimong and friends in the Sanyuan Bridge rental, last April started the venture. This is the first branch, we also plan in the international trade, Wangjing and other white-collar and overseas students gathered in the Business Circle investment, open more branches. "Confused: The profit is not enough staff wages online ordering fresh juice, 1 hours door-to-door; a cup of 420 ml of juice charge of 20 yuan, do not express the cost of water and sugar. The instant distribution of this freshly squeezed juice attracts a lot of people trying to buy it online. We are a very small site, there is no promotion costs, can only be sent to pedestrians in the downstairs some advertising orders. However, the Web site turnover climbed very quickly last April, after the online, the order basically maintained a monthly growth of 20%, the end of the monthly turnover of the site to about 10,000 yuan. We have done a group purchase, one day, nearly 200 urban white-collar workers to buy. However, at the same time, Shimong found a phenomenon: the company turnover increased, operating costs are increasing, monthly turnover of 10,000 yuan to bring the profit, not enough staff wages. She counted the reporters: 4 Partners in the company, she and another person full-time, one is responsible for the operation, one is responsible for promotion, 1 employees are responsible for door-to-door delivery, monthly salary of 3000 yuan, two part-time distribution, monthly salary is slightly lower, 1 people responsible for fruit juice and dessert production, monthly salary 2700 yuan; This is the staff expense and the rent bill. 10,000 yuan per month turnover, excluding about 5000 yuan of fruit raw materials expenditure, margin in5000 yuan or so, not enough staff expenses, and I and another partner from the beginning did not get wages. And as the company's turnover increases, it must recruit more courier and production staff, staff wages also continue to increase. Careful study of the company's bills, one is the company's operating cost curve, one is the company income curve, the two curves are almost parallel without cross, want to profit almost no hope. "Transformation: Big customers to order a market-wide internet entrepreneurship, why get into trouble?" Shimong studied the company's entire operation and found a lot of problems: take orange juice For example, make a cup of 420 ml of orange juice, without water and sugar, need six or seven oranges. If a customer orders a glass of orange juice, fresh squeeze may have half the rest, in order to ensure that the quality of fruit juice can only be discarded, this is the loss of prior thought. In the course of staff training, the loss of fruit was also not calculated; A customer order a cup of juice, an employee door-to-door delivery, do not charge delivery fees, careful accounting is a loss. If a fragmented order is added, the delivery clerk must increase, not because of the size of the increase will produce greater benefits. I also want to find investment to expand the scale, the internet industry or e-commerce industry do so, my computer has several detailed business plan. Investors meet, almost from beginning to end only ask a question: Your business how big, how hundred times into hundreds of thousand of big? Investors are thinking about when to cash in, not really concerned about our business. "After meeting two investors, Shimong gave up the idea of looking for an angel to invest and put his energy into the business. Shimong and 3 Partners carefully studied the company's customer situation, and customer telephone conversation or door-to-door interview, found that the fresh juice business market demand is still very large, but the fragmented orders do make the company in a flattening state. According to past experience, the company decided to transform, to do business customers more than 99 yuan orders, the next day delivery, do not charge courier fees, for individual members to provide long-term distribution services. After the adjustment, the company's personal orders plummeted, but in the past the company's operations encountered problems have been resolved, from May onwards, the company for the first time the revenue balance. "Feelings: High house prices force everyone to start talking about the two years since the resignation of the entrepreneurial experience, Shimong feeling a lot, many things can only actually do to find out some of the details of the problem." I resigned two years ago because of high housing prices, if you rely on the unit can not afford to buy a house, so I moved the idea of entrepreneurship. In the entrepreneurial process encountered difficulties, but after careful study, but also found a new direction. I feel like I'm in the business of starting again, and it's the second best of the relay run, and it's possible to find a startup thing. If I start over, I will still choose to resign and start a business, and will continue to look for and wait for the tipping point of website marketing. "Newspaper reporter Jia Zhangshan