Who do you want to do business in China don't miss kids and old people.

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

After a long vacation from Chengdu back, the brain is empty, but soon to be put into work. Because of the reasons for the work, will deliberately pay attention to the business, the west or the mainland and our IT practitioners in the North canton is very different.

The essence of entrepreneurship is people, according to the sixth census, the population of China has reached 1.34 billion. The first thing about starting a business is who you want to be, and which one of those 1.34 billion.

Farmers or citizens?

According to the Academy of Social Sciences released in mid-August, in 2011 China's urban population reached 691 million, and the urbanization rate reached 51.27%. , the urban resident population exceeded the rural resident population for the first time.

This means that Chinese entrepreneurship can do two kinds of people's business, farmers and the public, from the proportion of the basic equivalence but the latter is the trend, and more dense distribution, consumption habits more mature, but also at present, we are mainly in the enterprise-oriented customer groups, everything is trading.

But from another point of view, Internet or technology, never in the real sense to change the productive life of agricultural people, the Internet can be quickly replicated, low-cost scale, to some extent, is suitable to change the traditional farmers their production life, rather than wait until they turn into the public.

And given that everyone is now swarming into the city, the entrepreneurial race for the agricultural population is smaller, and the business of 700 million of farmers is a big opportunity. But the biggest problem is, now roar the young people who start a business, are 80, 90 generation, read University, study, read Shuo, read Bo, study abroad, they lack lubber experience, it is difficult to combine two aspects.

On the one hand is the starving agricultural area market, on the one hand is the demand does not match the entrepreneurial product, appears "is not wants to buy can buy", perhaps the agriculture-oriented entrepreneurship will be in a way that we did not think of, we can be optimistic to wait and see.

East or West?

To Heihe/Tengchong as the line, the eastern part of China accounted for 43%, the population accounted for up to 94%, this is the traditional sense of the geographical and east. To follow the Internet business to a more detailed point, the north of Jiangsu and Zhejiang along the typical eastern city, and Sichuan, Yunnan, Guizhou, Heilongjiang is a certain degree of western cities.

The eastern city has already experienced PC era, hand a smartphone, micro-letter, micro-blog, comment on the old slip, and occasionally use mobile phone to see today's itinerary, weather conditions, road information, home to open the ipad watch movie video.

Western cities may have skipped the PC era, because the goods of the people and easy to start the degree is not high, loading systems, software is really worried. Smart phones and flat-panel prices, both in terms of price and ease of use, are still passable when it comes to real "usage". I went back to Chengdu, many friends have changed the Android phone, but they do not know that the goods can also micro-letter, video, display caller ID, sync Address Book, and even no wireless router also do not know why to need it, more just as a play game of the big screen phone.

Do the eastern people's business, whether traditional websites or mobile internet, you need to do enough exquisite, enough breakthrough to be able to stand out among the many competitors, and the user's fatigue cycle is much faster, because they have more ability to acquire new products. To do business in the western population, you need to study how to meet their daily needs, really penetrate into their lives of small details, the need for the experience can be temporarily put aside.

East and west, this is not a clear definition, to a greater extent, often need to choose the two groups of people, quickly very smart or too naïve.

Don't miss the kids, the old man.

Everyone is usually doing business, is facing the mature and mainstream people, they are 20-40 years old, energetic and passionate impulse. But the elderly and the child is actually another blue sea, there are old and small families usually in the couple's investment will be reduced, although the child and the elderly market is being paid attention, but the good is still not much.

Children are becoming parents of the bulk of consumption, milk powder, clothing, diapers can be cut into the market. In the infancy, online games, intellectual intelligence, English, health, sports are opportunities. In youth, music, entertainment, mobile phones and even automobiles are all they can consume.

To be a child's business, it is best to be a mom and dad, the feelings of parents and needs more empathy, after all, the final money to take out from these father and mother pockets.

Most of the old people's business is still in the free disease check to sell health care products, or what the elderly association to call the tourism stage. Really fit the needs of the elderly is not much, the elderly people's basic necessities are special needs, such as eating things can be based on the disease taboo to screening, all the equipment has been for the elderly's eyesight, physical condition to do optimization.

Above only for personal experience, and the students in her long vacation in the book mentioned in the other question, is not a lot of entrepreneurs in their own words, forged a non-existent demand, do not know their real target users, and the purpose of this article is similar.