Why so many enterprises boss is willing to study SEO high price?

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Today and a VIP reader to explore a problem, the general company's Network Marketing department, the importance of SEM significantly higher than the SEO, no matter from the treatment and benefits are obviously not a level; but why many companies boss are happy to spend a lot of money to learn SEO? Why are you willing to pay a large sum of money to study if you are not focusing on it? I later analyzed the following reasons:

First, the SEM crazy, to leave more space for SEO;

Indeed, such as "Wuxi people" many accounts bid more than 100, "Wuxi Computer Training" Click the unit price in 50 is normal, the face of the high cost of SEM advertising, many bosses are forced to pick up SEO; in fact, this is also a good thing, why? Everybody's spending money on SEM, SEO field is relatively a blue sea; in fact, we can look at the natural rankings of search results, will find that in fact this is a very easy to get things done, before I give you the VIP group of readers did an experiment, "Suzhou Computer training" 5 days home, in fact, is a number of small skills to improve the price of 50 yuan, The natural ranking in the first place is very easy to do; so many business owners start crazy pursuit of learning seo, in fact, not the boss want to learn, but really recruit less than a few use the cool! This is why a lot of training institutions, as long as you dare to open a store enrollment, you can recruit students reasons, these details will be detailed below!

Second, SEO can indeed give the company a certain brand awareness;

As a product manager, there is a trick to read tens of thousands of users ' feed-forward information, and with it to communicate the lack of mining products; affected by this, the first thing to do in the medical profession was to read online chat records and mining search patterns, after watching the chat conversations and search behavior of n-Many patients, I concluded that 90% of the search trajectory is to search the industry words first, for example, Wuxi treatment * * Where good, found a satisfactory SEM landing page or a news source page, when the patient read your carefully designed soft text, and then will search the brand word "* * how"; in fact, this gives us a very useful information, We need to have our carefully set ads in every step that the user might have. This can indeed enhance the brand; A recent operation of a case, basically according to this strategy, whether from the SEM or SEO or micro-letter, QQ space, and so on, potential customers may appear in the place to show ads, so as to know you, remember you!

Three, do not have a few dry goods;

As mentioned in the previous article, whether it is the strength of the institution or the industry rules, or from the cost itself, have decided that most of the network marketing training institutions, will not tell the dry goods, reliable point to you to tell some of the basics, say a few cases; I will not be able to say more, my side certainly have a case; So I think whether the company or individuals to participate in training when must be cautious, you can choose some word-of-mouth organizations and individuals, do not choose those half of the web marketing training institutions!

Four, the return ratio is indeed high;

Why is it that the return on investment is relatively high? In fact, in Wuxi, the average SEO wages are also more than 3K block money, advanced point of 7-8k, in fact, from the return on investment, these certainly more than, take 3K, as long as this seoer to the company's subjects and a large number of long tail words into the top three, the return certainly more than these; And this process you only need to pay the artificial wages, in fact, in the company's operation inside the salary is not the most cost; This is why more and more SEO choose their own dry reasons, after all, the return is indeed much higher than with the company's wages!

Five, can not find comfortable staff;

Hit the door to continue to say, why so many bosses choose to learn SEO; in fact, the boss on the one hand is want to understand, good control of the overall situation; in fact, I think the most fundamental reason is not to find their own use of comfortable staff; I think the cost is not in place, before June Tong annual salary 100,000 recruitment optimization manager, Improve the efficiency of optimization, at that time I refused, first and career planning does not meet, the second part of the problem of money! Second, I feel generally willing to come out to work with just graduated mainly, running mixed experience, combined with the above two points, boss can not find a very cool SEO is taken for granted!

As for how to improve the SEM, you can continue to focus on Bobo's latest article, Bobo Micro-letter public number: Boboseo

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