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Recently, the entrepreneur, angel investor David Hauser published an article about whether the idea of entrepreneurship should be hidden in the heart of the problem, the article is as follows:
In the entrepreneurial circle, transparency is certainly a buzzword, and many companies now share things that were considered top secret in the past, such as the source of network traffic, the treatment of employees, and the process of project management.
This transparent style is good for entrepreneurs to build a vibrant community, help each other, and ultimately succeed in their own businesses.
But there are a lot of entrepreneurs think that such a mutual exchange of information, will let their business decline. In fact, when I was an entrepreneur apprentice, I was always worried that too much leakage of company secrets would put us in danger. Because I thought that if a competitor knew that we were doing business, it would easily overtake us. But now it seems that I am absolutely wrong. While revealing some secret information can be costly, the benefits are much greater. These are some of the reasons why people often keep entrepreneurial ideas as a secret, but these ideas are far from the reality, so let's analyze them one at a time.
Myth # 1: People steal your company.
Once you have a good entrepreneurial idea, and before anyone else thinks of it, you should be strict about keeping the secret right. In fact, it is possible that many people already have a similar idea with you. For example, in the past year, all of a sudden out of so many carpool applications, Uber, Hailo, Lyft and so on, for other areas is the same.
You can certainly think of your thoughts as a secret, but if that's a good idea, it's likely that someone is doing the same thing. With respect to transparency, you can look at the social content tool buffer, see its blog content, can feel the great charm of transparency. It will introduce a lot of skills that anyone, including his competitors, can see. So is buffer going to be worried about stealing content from its blog? No, they have a strong strategic sense, there are very good products. Creating a community through transparency is more critical than one or two ideas.
So if you talk to someone about your thoughts, you're likely to get a lot of valuable feedback.
Myth 2: The idea is everything
Many entrepreneurs think their idea is to be able to differentiate them from their competitors, but in fact only the quality of the entrepreneur itself is the key factor.
To prove this, let's cite an example of a 10-year-old Facebook that was initially used by Harvard students before it spread to other universities. In the first few years, the user must use the. edu suffix of the mailbox to log in. So it can be said that enough time is left for the competitor to imitate and surpass Facebook. So why did Google and Microsoft, the technology giants, did not jump out and do a social network, using a non-edu suffix of the mailbox can let users log in, and then seize the market blank?
So the key is to implement the idea, not the idea itself. To separate Facebook from the rest of the competition is not just any simple idea and the founder's talent, but it successfully developed the product, the starting point is very small and practical, but after the rapid increase in the user base.
So no matter how much you reveal about your entrepreneurial ideas, you still have a desire to create a successful business, the key is to have the idea of consistent execution.
Myth 3: First Advantage
Starting early is not always an advantage, just like a 7-year-old who started skiing and a 5-year-old who started skiing, does not mean that the early one of them will surely live with the sled for life. If your products and services do have a market, your original idea will only ensure that you are the first player in the market. And know that most markets can hold more than one player.
In fact, any great enterprise has proved the full competition in its industry. At that point, you need to compete with other factors, not your original idea. In addition, to that extent, there is no secret to say, all competitors see you clearly.
Samsung, for example, in this industry, their action is not always the first one, on the contrary, most of the time, they are less than the competition against a little later, but they with excellent product development, or can successfully open the market, so always preemptive Apple constantly lose the market.
In short, do not put your entrepreneurial ideas as a secret preservation, it is time to tell them and share with others. By doing this, you will be left with the impression that you are a reliable, responsible entrepreneur, focused on real execution, not just an idea.
(via TNW/fast carp)