Wizard of Green CEO Cho Guang: not to profit for the purpose of entrepreneurship are bullying

After two weeks, the best fighters have assembled! Members of the team, ready to be in the games and other industry members of a higher, the oath to win the gold medal! Yesterday, the tour group specially invited the Pathfinder Vice President Zhang, the Wizard of Green CEO Cho Guang to discuss the business with you. Members enthusiastically asked questions, and Zhangcheng also for the members of the question, made a wonderful and by the extremely dry goods answer. Want to hear what they've been talking about? Q: Is it important for a start-up company to be profitable or to see long-term goals? Cho Guang: The ideal of creativity and reality, to live is the hard truth. In fact, in the first year of entrepreneurship does not need to think about ideals, hobbies or which industry good, we need to do the first good team to stay, we earn money, entrepreneurship is first business. Not to profit for the purpose of entrepreneurship, like not to marry for the purpose of love, is bullying. Not for profit, the team will not stick to it for long. Q: Entrepreneurship, when is success? Zhang: I think entrepreneurial success is the realization of their original dream, but the realization of this dream is not limited to the only self to do, but also to borrow and coordinate all other related to the realization of the dream, together to achieve their dreams. In today's era of Internet, we have come to realize that the most important and core model of achieving any goal should be a combination of resources in this field, not a single fight. The reason for creating a platform is that it is completely open, we want to be open to any company associated with the industry, we want to work with the outside, in-depth experience of the enterprise to provide a platform for the display, they do not need to bother to think how to show or where to sell, they only need to do their own products. Q: How to effectively open the domestic market? Zhang: Personally, I think whether a product to open domestic or foreign markets, the core should focus on the core competitiveness, or product attributes, that is, products can provide consumers with what special irreplaceable value. On this basis, it is a number of operational methods. We all talked about the internet era, the Internet's thinking, the use of the Internet to marketing, nothing more than the Internet to build their own brand of the core community or call the fan group, the emergence of the fan group is also due to your brand and new products provided by the different from the core value of other products. Q: We have completed the first step of profitability, the team is also very stable, how to be bigger and stronger, or sustainable development? Cho Guang: This is a very good question and we can communicate with each other. In fact, to do a small and beautiful team to profit, is the first step of the goal, not ambitious. After the realization of profitability, the team to do a stable, there are many aspects to explore. In fact, we now say why entrepreneurs focus on the Internet entrepreneurship, the latest mobile internet entrepreneurship, that is, a new platform is subversive, so that the traditional advantages of the big guys do not exist, and let new entrepreneurs have the opportunity to replace them and create new industry leaders. The internet is really a magical field., the Internet is only more than 10 years, mobile Internet is only two or three years. Then I think the genes of the team should be said to be important, that is to say, the number of people in the start-up team is your advantage. A company has many types, product-driven, technology-oriented, sales-driven, market and channel-oriented. This determines the company has just started the secret of success, there is a word, who said I forget that the entrepreneurial enterprise is the most important or a recruit fresh eat all day, that is, in the beginning of your advantage to use to the extreme, to rapid growth amplification. Q: How to communicate with the enterprise or how to make the enterprise realize the long-term benefits? Zhang: A very good question, in my experience as a secretary of the board for so many years, is addressed in two ways: the ideals of the core founder Ta and the search for like-minded investors. While it is true that capital is profit-driven, there is some capital that hopes to add value in the context of ambitious ambitions, and such investors are more suited to your realm, and whether such a state can be achieved depends on the game of founders and capital. It is unrealistic to simply let capital identify value without paying attention to current interests, as business stakeholders are constantly pursuing a balance between short-term and long-term values. As far as I am concerned, or as far as the Pathfinder has gone in the past few years, we think we can still find the balance, it is simply to adhere to your ideals, like to find a boyfriend or girlfriend, insist on finding such a person, the world will have such a person exists. Q: Many people say that the internet wants to earn a chunk of money to do little, want to big upfront don't want to earn money! This seems to be a bit of a conflict with the leadership point of view, I am also more confused? Please give me a nudge. Cho Guang: This question is representative, probably many people are puzzled, in the Internet domain Matthew effect is more serious, almost is the winner take all, even you in one domain does not have the top three, basically only waits for death. My idea is not to make money out of the problem, is you do any one thing with all your energy, you to assess your field is sufficient subdivision, if you can not do China first or China's top three, then subdivide your field, subdivided into your field is already China's first, then the TA do the best, and then how to enlarge. In fact, this issue in a different perspective, is how you measure what you do is not an Internet project, you find that you are not in the field of China's top three, or even the number of names do not know, and then live Well, then sorry, you do not an Internet project. Q: Is the product more important at the beginning of a business or is it more important to build a sales channel? Zhang: We always think that the product is the core, channel is it to promote or enlarge the product effect of the method, perhaps in the era of Internet more channels to publicize, but the effect is positive or negative, May depend entirely on the nature and value of your product.