Xu Yijong Notes: Entrepreneurship to comply with the trend of foolish

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2005, Xu Yijong founded catch shrimp nets. At that time, to take his words today is "white rich beauty", graduated from Peking University and Stanford, in the international big enterprise IBM to do the youngest band 8 engineers. In order to prove that he is very cool, he became an entrepreneur, determined. Catch shrimp is an RSS reader, after tossing for four years, catch shrimp sold to the watercress.

At first it was done by two people, and the team was once as many as 40 people, and then became 8 people, leaving only one Xu Yijong. He personally brought these people one by one, and personally will send away one by one, at the five crossing of a coffee shop.

When he recorded "entrepreneurial record" and his friends, Xu Yijong was slightly moved. For nearly a year, he was alone in the office, a bit desperate state, what to do every day, eat a little cool skin noodles to pass the day, sleepy on the old sofa on a lean. Slowly, he has the feeling of dialing clouds and scattered fog.

Catching shrimp has taught him a lesson: it's better to spend a year choosing a direction, then you can do it for 5 years, 10, instead of rushing to a direction and doing two years is going to change. He is more grounded, not to follow their own preferences and needs to do a small audience of products, but what others need, you use the best technology to provide them with services.

See a lot of direction, finally Xu Yijong chose the female fashion, only the beautiful said this fashion shopping site, the original girl in this site to share clothes, bags, accessories, etc., will flow to the sellers on Taobao. Now, beautiful said to become a fashion electric website, merchants directly into the beautiful said, the user directly in the beautiful said to complete the transaction. Xu Yijong's forecast for this year's results is 3.2 billion yuan.

The most important thing is that you have to follow a foolish trend, entrepreneurial brilliance is not built on the smart. Not that you have an idea that looks smart enough to get started. You have to see what the idea is based on. Is there a real and enduring need for fundamentals-Xu Yijong's point of view, you can see in other entrepreneurs that real demand is the most important, and that's what it means to live in the present. Why do some of the phenomenon of red burst of application, after a period of time there is no news? Because idea is based on imaginary needs.

According to Xu Yijong, you do not use your head to know, five years, ten years later, girls wear clothes will be more and more pay attention to popular money, do not use their brains will also know that Chinese food will increasingly pursue health, tourism will be more and more prosperous. This time, however, is no longer the age of a naked uncle. As long as the goods listed, users can easily buy to sell. 2010 to 2020, is the era of rapid upgrade of Chinese consumption, users pursue more professional products and services. You sell clothes, must understand the popular, understand fashion; you sell cars, you must get the car from the front to the end of the car touch clearly.

Users pursue more professionalism, which means more category killers will be born in the vertical field, in a thin and long field, develop in depth, playing through the entire value chain. Yes, Xu Yijong is not satisfied with just merchants settled in, consumers buy. He wants a deeper integration of the back-end supply chain: The front end is the consumer, the middle end is each fashion designer or small company responsible for the design of products, and then the production factory by them to talk about price, scheduling. He believes that if there is another place in the world that can produce a strong fashion consumer, it must be in China, because China has a huge consumer population and a world factory. He believes that standing in the 2030 point of view, will certainly find that China's future fashion consumer giants, are born in 2010-2020. These giants have many forms of business in the form of groups with multiple brands.

(Author: Patrick "Entrepreneurial mind-Zhi gang and his friends" joint producer and moderator, micro-credit number: Entrepreneur observation)