Yao: Ageing brings entrepreneurial opportunities to focus on related healthcare industry

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The investment community July 14 News, in today's China venture capital and private Equity investment forum organised by the Qing Branch group, Yao, managing director of Sequoia Capital China Fund, said China would soon be ageing, with 50, 60, 70 generations of people holding the main wealth of the current society, There is a huge opportunity to have a very strong spending power.

But at the same time he pointed out, "How to study them well, they have a huge purchasing power, but how to have a good product or service way to make his money, this is a difficult problem." ”

On the other hand, Yao said that after the 80 to 90, China's population growth into a very rapid decline, these people he has a relatively small social wealth, because he passed the rapid growth of China, this kind of people have very good consumption habits and consumption impulse, but the individual purchasing power is not enough. "So it is intertwined with the consumer goods market who can grasp and design your product and service model well." "Yao points out.

Yao revealed that the recent look at aging health care, health care services, and E-commerce in the way of the new generation of the positioning of the product.

The following is a record of views:

Yao: Hello everyone, I am the Yao of Sequoia Capital. Sequoia Capital in the United States in the past 30 years has invested a lot in the broad it sector as the main segment of the industry, we are very familiar with some industries, including Apple computers, Cisco, Eric, including Yahoo, Google, we include in Israel, India, China, the United States has Sequoia Capital Fund, China's Fund was established in 05, at present, China's fund management, including VC, PE Growth Fund, the United States dollar fund together with the size of 2 billion U.S. dollars, while we manage a renminbi fund. Our investment in China is focused on products like consumer goods, and consumer goods are a very important area of investment, including agriculture, environmental protection and new energy.

We have invested nearly 70 companies in China in the past five years, and so far we have 8 companies in a-shares, Hong Kong and the US.

The previous gentlemen spoke very comprehensively. Sequoia Capital the entire Chinese fund in the consumer goods industry, in fact, we almost cover the whole of what we call the general meaning of consumer goods, no matter what is the basic necessities, entertainment, education. We took a look at the whole Sequoia Capital in these five areas a large subdivision has investment, if we have an emphasis on where, in fact, we look back and not in the specific of these major categories have a bias, but the choice of enterprises we have voted in the case may be more emphasis on the chain of operation, is the channel, That is, it is very efficient in the mode of satisfying the channel service that the consumer needs. We look at the number of companies we have invested in that might be more.

Like clothing we cast include the low-end positioning of the ladies, it is a very unique channel model, including the low end positioning of men, like the horse sports, we have in Hong Kong, it is the low-end positioning of a sneaker, it is in the two or three-line city has a very good channel network. This is a piece of clothing. This piece of food, food and beverage we also cast more, and we continue to pay attention to. Because now the whole city caused everyone to change lifestyles, fast food we think China should be a big business, Chinese fast food, but very difficult. In fact, this also brings an opportunity, that is, who can make Chinese fast food big problem solved, in fact, the demand for this market is very clear to see it exists. Then we cast a few companies inside one of them to do very well, it will solve the problem of Chinese fast food is very good, so his development is very fast, its shop growth rate is very fast, the entire operation is maintained in a very benign high-speed growth. Our founding partner Mr. Shi he early investment in Ctrip, such as home to solve the problem of traveling travel.

We have also invested a lot in entertainment and education. Therefore, we will continue to pay special attention to the whole consumer goods industry in the coming period. In short, what kind of business do we eventually choose? I simply say here, we go to see a business focus is two points, the first is the entrepreneur himself, abstract point is the entrepreneurial spirit, we see the entire entrepreneurial understanding of the industry, personal pursuit of career goals, in addition to money, is not a passion for the cause, This can become a subdivision of the industry star's one of the main intrinsic motivation. Otherwise, because of the consumer goods industry in China, if you do not too bad are easy to make money, your late growth momentum is not within the words, you do chain operation, management constantly to pursue perfection, the entrepreneur inside no words Enterprise management always stay at a level, this is our most valued.

The second is the business model, each segment is different, but in the final analysis of a very important, you do the consumer goods, your products have to have a very clear positioning, because China's such a huge consumer market can not do anything, such as my position on the elderly, for the elderly health care products services, Health products This industry has done a lot of bad, there are many problems, but at the same time its needs and reality, that is, your product positioning is very clear. The second is that you adopt a very effective channel and model, in China such a large area you have to solve the expansion of the problem, this problem you have to have very effective measures, otherwise you do very good off-site, but there is no way to copy.

So in short, we think that in both the entrepreneurial spirit as well as your business model, business model of the basic structure, your clear product positioning and very effective channel model, whether it is the necessities of the community, entertainment, which is in fact, it is possible to get our investment.

I would say from another angle, there is also a huge opportunity, but we also face a lot of problems, that is, China will soon enter the aging, that is, 50, 60, 70 generations of people who hold the main wealth of the entire current society, and soon they entered the aging, this part of the people have a very strong spending power, Especially 60 before the two generations, their consumption habits are very different, how do you study them, they have a huge purchasing power, but how to have a good product or service way to make his money, this is a difficult problem.

And then one is 80 to 90, the growth of China's population into a very rapid decline, these people he has a relatively small social wealth, because he passed the rapid growth of the whole of China, but their consumption habits are completely different two generations, this kind of people have very good consumption habits and consumption impulses, But the individual's purchasing power is not enough. So it is intertwined with the consumer goods market who can well grasp and design your product and service model. We think that one is aging, one of these cenozoic, their life concept, consumption patterns and we are very different, you have to find out how to serve them, may be your business is very good.

We've seen some cases recently, for example, on the aging of health care, health care products services, the Internet in this way, including e-commerce approach to the new generation of the positioning of the product, we are also concerned, but there are some problems, so we see which entrepreneurs can solve these problems.

In particular, the whole of Shenzhen in the women's clothing in the domestic brand to do very well, in fact, I think in the top five of the first line of the domestic brand of women in the future have a very big development, we can clearly see that China's recognition of their own brand significantly better. It is from its own women's design, quality is not bad, especially in the chain management channels to do a certain scale has been done very well. We think that the future of the first ladies these companies have the opportunity to maintain a very good government. There's an industry problem, of course, is the problem of its norms, because the private enterprises in the early development process, especially the clothing industry, especially the chain operation of this model, it is easy in the early days there are a lot of financial, tax and other aspects of the nonstandard, this nonstandard price is relatively large, If these entrepreneurs are willing to pay the price, we are more optimistic, and this woman has done a certain size of the enterprise, in the future he is sure to be able to share the biggest growth.

In fact, we always talk about innovation, often innovation is in more than 80% of very solid business model based on the company, for example, product differentiation, specifically said these women ranked in the top five, his product difference is not very large, and finally formed the overall style of the enterprise, including brand, marketing, he reinforced his style. Here specifically what kind of better, I find it difficult to have a standard answer. I think every one to do a certain scale of business, you look back at his growth path,

He always has his place of success. Of course your design is certainly very important, this is all to do the first line of the enterprise he is very good, and then one is the channel, such as some is to join a little more, some of the direct shop more, each has advantages and disadvantages.

I was talking about the traditional products, have their own very good design team, and then have their own model of the store, the other is electronic mode, in fact, we cast a few men's clothing is such, his own channel will form a brand, he will be in his channel to sell several brands, But the most important thing is that he uses the electronic commerce, uses the internet such a relatively new channel pattern, this is an innovative model, but this model you use it well, there are many problems, the traditional I am more optimistic, so far he has a certain scale, has his design capabilities, product capabilities, These businesses will share the entire dress for the future. His consumption upgrade will be the formation of a brand, such as the top ten, they will still share the largest piece of the future.

We don't usually make a movie, we're a company, like you can be content, you can do TV, make movies, we see a lot, but we can't directly participate in the investment producers, this is not our fund practice. If it's a business plan under a content production company, such as the perspective of the content you're talking about or your model, I think it can be explored, but we have to cast a team and have a company. This article by the http://www.huaiyunw.cn webmaster feeds!