Young entrepreneurial custom Fashion belt has a margin!

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Young Miss Yang in the jewelry shop in Nanjing Xin Jie Kou Business Circle to do a special operation belt business, because of differentiation, personalized management, attracted a lot of students and girls eye.

"Do more" than "do"

After graduating from high school in 2000, Miss Yang had a failed ceramic business experience. Dormant for a period of time, Miss Yang and friends see the advantages of the jewelry industry, decided to rent shop to do jewelry business. She considered her economic strength, only a small cost of investment, mainly to do is the more than 10 20-year-old students with limited consumption capacity of the business, so it is best to open a file in the opening. So she rented a two-square-metre shop nearby.

There were some bright spots in business when it was just opened, but it didn't. Miss Yang's Jewelry file in addition to operating headdress, ornaments and other clothing accessories, such as belt, two square meters of the stalls are full, the goods are not open. Immediately after less than two months of time, the same place opened another three or four similar jewelry stores, fierce competition, Miss Yang's business decline is very serious. After a few days of observation, she found that the various types of belts in their stores sell very well, and so the full range of operations, as well as "grab the big oblique single to do a belt business."

More than 20 consecutive days of investigation

With this idea, Miss Yang was put into a hard social investigation, she has been in the street for more than 20 days, dedicated to observe the general consumer wear belt, each saw a belt, on the notebook to draw a rough picture, for those recurring, then use the word "positive" to record the method, Finally, the design of 50 types of belt pattern.

After finishing, she went to the nearby wholesale market, looking for similar products. She picked out from 40 buyers of 15 of the most types of purchase, one by one bargaining with them, finally identified 5, won the price between 45% to 55% of the delivery.

There is still a twist after the fire

Two years ago, when Miss Yang's Belt shop opened, it was really a fire, but then fell silent. 3 months after the opening of the day, a frequented student sister and Miss Yang complained: The store are some of the trend of the goods, there is no special features, want to find some and others are not the same belt good difficult oh. This inspired Miss Yang. So, Miss Yang and friends to study fashion magazines, their own reference, design a few styles, to manufacturers custom-made these special style belts. To get the shop to try to sell, incredibly hot, many customers to specify a specially tailored belt. By then, the shop's custom belts accounted for 1/3. Customer preferences are constantly changing, Miss Yang keep custom-made goods three months to update the style, and constantly give customers a sense of freshness. Some regulars also offer ideas to Miss Yang.

Belt Business also has a light season, winter business than other seasons. Miss Yang in order to keep the whole operation of the store is good, in the case of keeping the belt as the main product, into the off-season, will be appropriate with the operation of scarves and other accessories, the monthly profit can be maintained at 2000 yuan.

Success Secret

Miss Yang after a long period of social research to determine the type of purchase, in the operation of the popular fashion belt, but also special to the manufacturers personalized style of the belt to meet the different needs of consumers. In the belt during the off-season to supplement the operation of other goods, the store opened more than two years, can still maintain a better return.

Market Potential

The pursuit of fashion personality requirements of different clothes can be matched with the corresponding belt, the market potential is relatively large.

In the era of efficiency, specialized stores are more likely to attract the attention of young people, eliminating their own jewelry shop slowly choose the trouble.

Risk Tips

Inevitably and general jewelry stores have a certain degree of competition.

The shop's customers are mostly students, with limited consumption capacity and limited profitability.

The belt business also has a light season. Now it's more of a business to sell a shop online.

Initial Investment Chart

Shop rent and Deposit: 12000 RMB

Decoration and miscellaneous expenses: 3000 Yuan

First Purchase: 6000 RMB plus the operating cost of the website 1000

Total: 21000 CNY

Monthly Business Form

Monthly Replenishment: 6000 RMB

Monthly shop rent: 4000 RMB

Monthly turnover: 12000 RMB

Pure income per month: 2000 RMB

From: http://www.ks133.cn/chknews.asp