Yu Xiaojun Entrepreneurial pain in the field

If the title of that sentence from a rookie mouth, how much will make people feel sentimental, and if from the heart of a pioneering veteran, perhaps only one sentence can be summed up: how painful to comprehend!

Yu Xiaojun is the 200 Doyan "small West interview room", the only one has appeared in two period guests. After 10 years of wind and rain, he called the "lucky Company", not the great. His understanding of success, with the people born in that era of the unique tragic color.


Yu Xiaojun: Before success, entrepreneurship is all kneeling


Bank Resource Advantage


Yu Xiaojun started the age of entrepreneurship, is now the beginning of the birth of new talent era.


in the late 80 's, Yu Xiaojun from 10 years of the army to change jobs, he gave up the treatment of job-changing cadres, from Beijing to join just the province of Hainan, the development of real estate, when the Hainan news industry Sanya Real estate company general manager. 1999, the era of the rise of the portal, Yu Xiaojun founded the Chinese Eagle NET, this is the site to inquire about the authenticity of products. 2004, with the identity card reader started the creation of pay UnionPay came into being, and in 2012 in the new Sanbanxi listing.


rich life experience for him to accumulate a deep network of resources, which has become the intangible advantage of his entrepreneurial. One of the most obvious advantages is the origins of the bank, which Yu Xiaojun with local banks as early as the real estate business. 2004 founder of the first product of the Union UnionPay card reader, but also for the banking services products. Ten years later, O2O UnionPay and the Beijing Agricultural and Commercial Bank of China, will work with other Internet companies in the field of Community competition.


"We think the financial sector is changing, and with the development of mobile Internet, finance must build its platform." "Long-term service to the bank customers Yu Xiaojun smell the air direction, he will own advantage to play incisively and vividly." September 2014, Si Chong UnionPay and Beijing Agricultural and Commercial Bank jointly created the "Community e Service" on-line, starting from small and medium micro merchants in the community, combined with the needs of users, the establishment of electric business platform, emphasizing the convenience of merchants in financial services. This approach differs from other community power providers, with 001 of the community starting from the business super, and home food starting with customers.


of this choice has its own consideration, with the endorsement of bank credit, so that in cooperation with the Merchant to provide at least two kinds of benefits: the first will not produce settlement fees, the second is to provide loans and other financial support. "We provide real service to the merchant and then provide real service to the consumers by the merchant." ”


Yu Xiaojun: Before success, entrepreneurship is all kneeling


lucky rather than great


's time alone, a decade after the surviving of the creative UnionPay is obviously lucky. According to Yu Xiaojun, the average life expectancy of Chinese companies is between 2.5 and 3.75 years. "We are grandparents, so we are a lucky enterprise, a great enterprise, but not a great enterprise." ”


is clearly not a magnitude gap between luck and greatness. In the eyes of Yu Xiaojun, great enterprises need not only large volume, but also conform to the trend and situation of social development. A decade ago the internet wave created a large number of internet companies, as a solution provider for a corporate customer, the company's pace is not as stunning as the internet companies of the same period, "its overall growth, scale of development and so on is matched with our knowledge or vision, and God is fair, you think so." And you do the same, so you do it at this level. ”


may be the cause of age, Yu Xiaojun's speed is slow, every word is organized and thought, like a news spokesperson, so you can not be with the noisy restless, cowhide flying the sky of the Internet connection. He has served in the Army for 10 years, which has created his practical style, his words are more humble and rigorous. But it will inevitably make people feel conservative, he even paid for his conservative pay the price.


three years ago, the Yu Xiaojun UnionPay has developed a "pad" tablet, with the "wind" of the mobile phone has been aware of the future of the development of the Internet, and the project has not ended. Millet as a start-up company, as you can see, Millet has become the world's most valuable unlisted companies.


Yu Xiaojun This failure to the vision and ability is not in place. At that time he also considered to do mobile phones, but the mobile phone information, screen, security and other parameters index research is not enough. "But today it seems that there is not enough, after all, you do not really see through the market, grasp the market, so the difference between the thousands of miles." ”


Entrepreneur Anxiety


entrepreneur is a group that is born for anxiety. When we asked him about the young entrepreneur's advice, Yu Xiaojun, in addition to telling entrepreneurs to prepare for hardship and to find the direction, insisted that he is the most important point, "sometimes can not find the reason (give up)".


"Now that you have chosen this path, you must walk on your knees." Walking on your knees actually you are already shorter than the average person to go forward. "Yu Xiaojun to the entrepreneurial itself to give a near-brutal thinking and expression," many people think of entrepreneurship into a big, entrepreneurial tall not called entrepreneurship, that is inheritance! (I want to) tell the entrepreneur that all you have to do is kneel before you succeed. "Although already passed birthdays, think Chong UnionPay has also been listed in the new Sanbanxi, but he bluntly 365 days every day is full of worries and crises."


interview that afternoon, Yu Xiaojun just to open the year-end summary meeting, when he will be next year's plan for deployment. These plans were both the driving force of the whip and the crushing mountain of a man, "these are promises to investors, say it well, but it's really hard to do."


But the new year for Yu Xiaojun, is quite worth looking forward to and longing for. With the gradual clarity of the registration policy, it is almost guaranteed that the new Sanbanxi to the gem. In addition to the policy easing factor, think Chong UnionPay itself holds three trump card: first, the concept of internet and the theme; The second is that the company has a solid annual sales revenue, 2014 revenue of more than 100 million yuan, the profit is close to 10 million; the third is to create UnionPay has been in the new Sanbanxi listing for more than two years.