Zengping: Five major issues to consider before starting a business online

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See more and more people, including friends around, start to be interested in the Internet. Perhaps it is to see a lot of Internet legends and the typical story of the success of the site, gave them great encouragement and confidence. Or think that the threshold of online entrepreneurship is low, the return is big, than offline entrepreneurship is much easier. In Zengping's view, these ideas are too optimistic. Perhaps friends only see the successful online entrepreneurs, and do not see countless online businesses down the "hero." So, in my opinion, the five major problems that must be considered before starting a business online.

One impulse is the devil. On-line entrepreneurship needs rational treatment

If you are a working employee, and pay well. Then I strongly advise you not to resign on impulse. The threshold of online entrepreneurship is really lower than the threshold of entrepreneurship below the line, but online entrepreneurship is not imagined: low threshold, small investment, short cycle, quick results, high return of the industry. It's not easy to create a Web site and earn a profit from it. From a regular website operation to see (excluding devious), according to my own experience, you should at least spend several months to familiarize yourself with the market, because the network promotion marketing and offline marketing is not all interlinked. Even some products or online selling good, copied to the Internet to sell, it is likely to touch rebuff. You need to do market research, but also need site planning, set up a website, add content, operation promotion, are not a short-term process.

Therefore, I suggest that the online business friends, the first use of idle time outside the work of online entrepreneurship, when your site reached a certain scale of development, and can make money to pay for your living expenses. It's not too late to plan your own online business plan and consider quitting your current job.

Second, do not follow the copycat imitation

When one day, suddenly find others do clothing, sold on the internet very hot. On a whim, I also do one. And completely imitate other people's website model, it is difficult to imagine how high the success probability of this replication can be! Don't see what's hot right now, just do it. You know, since it's a hot industry, will your competitors be less? Hot industry means that the threshold will be higher, and to spend more time, energy, money, which is not the key, the key is that you are interested in this industry? If you are a grassroots entrepreneur, no one else will invest tens of millions of to develop, and you are unfamiliar, Not interested in the industry, it is obvious that you are challenging your patience and impossible to complete the task.

When you're running for a while, you run into a wall. You'll feel tired and miserable, because you're not interested and you haven't made any money yet. How long can you keep it up? So, all from the interest, can do things for themselves, even if not make money, also happy.

Three find the right project and target market

A good project is not the culmination of an instant inspiration at some point in the day. Or your idea is really creative, but as long as it is not determined by the target market's investigation and validation. 你需要卖产品还是卖服务?那些用户会买你的帐?你的产品有没有市场发展潜力?如果你做，你会同道中的哪个巨头分这块蛋糕，而你又将分到多少成?你是否确定你所做的真的能解决目标市场的用户群解决他们遇到的问题烦恼或者需要?等等...... A series of questions that can answer and stand the test, try it. After all, the future is infinitely possible.

Four do not hold too high expectations, the money to see the light point

It's good to have expectations, but don't expect too much. The most worry is to hear grassroots entrepreneurs vowed: "At present, China's industry market is still a blank, there are xxxxxxxxxx billion potential consumption." We three months to achieve break-even, six months can achieve profit 1XXXX million, next year can do 5XXXX million sales total. These good wishes naturally encourage people, but don't be overly optimistic. Get things done well first. After you have solved the real problem for your target users, consider making money. Ma Yun also said: To make money, first the money underestimate.

Five, even though you're the CEO, you need to know some basic techniques.

In fact, we see Tencent QQ Ma, the Journey and Brain Platinum Marketing master Shi Yuzhu, Baidu Li, Google China's Kai-Fu Lee, the founder of YouTube, including Google's world's best search engine two founders ... They are all technically born. We're not saying we have to be a technology genius and start a business like them. But the most basic technology you have to understand, especially grassroots network entrepreneurs will be very disadvantage. You may say, Ma Yun is a bit of technology does not know how to lead Alibaba and Taobao, then you have to learn the special case of success is understandable, to know that there are countless unsuccessful people, I think more should go to learn their failure experience.