Zhang Ying: The other side of success

This is an era of success or failure, whether you admit it or not. Everyone is used to chasing winners, ignoring more losers and people on the road. A lot of people have heard such a story, a person to get up and insolently to make a ladder, and then follow the ladder first climbed up the roof. On the roof he kicked off the ladder and said to the man who looked up to him: "You know how I got up here, I flew up here!" I've always been impressed with this story, because he can always remind me not to stay on the surface of things, but to understand the nature of the problem-first of all, we are accustomed to the success of the "mystery", "symbolic", otherwise the so-called "fly up" speech is no market; Success is often not accidental (although I never wanted to ignore the importance of luck), he was able to get to the roof first because he chose the right direction (to do the ladder) and executed it forcefully (the first to make a ladder). Today's example is to talk to entrepreneurs about the other side of the so-called "entrepreneurial success", the other side may be "failure" or "not glamorous success".

Before we start the discussion, let's define what it is called "entrepreneurial success." I think this is just the topic, enough to discuss the length of a column, so today we simply define "entrepreneurial success" as "to obtain market recognition of relatively good results." "Market recognition" is a key word, otherwise success will become no standard, "relatively good" is another keyword, otherwise success will be overrun.

Well, now that we have this definition, let's talk about the opposite "failure." Obviously, the condition of "failure" is to meet at least one of the following two items: first, the market is not recognized; To be honest, I met the entrepreneurs who came to finance, as long as they had a http://www.aliyun.com/zixun/aggregation/9156.html "> entrepreneurial experience, most of them belong to the" losers "who meet at least one of these two articles. -Or what you did before. The market is of little value, or your own company is not a leader in the industry. These two commonly speaking is "the market space" and "the profession position" the question, it is also an issue of great concern to all investors, and I think the entrepreneur who has stumbled on these two points before will be able to do it more or less, and this will increase the likelihood of success. I have invested in a company that is now actively preparing to go overseas, and the company is in good shape. The boss of this company is the third time to start a business. The first time the company was a success but he was not a member of the founding core team, the second company was a success but he had a big loss in equity, did not get the benefits he deserved, the third time now appears to be the closest to success. The reason I invested in him was quite partly due to his personal experience, because the first two regrets may make him better, more experienced, more good mentality and the control of risk, in this sense, without the previous "failure", there will not be close to his current "success." More entrepreneurs experience failures more thoroughly, or the company has chosen the wrong direction, or the company and the industry leader in the gap is very large, or the company did not think that after the close, I have to such entrepreneurs have always been "differently", as long as they carefully summed up, carefully adjusted, I think they repeated the "failure "Is the foundation of the next" success ".

In addition to the "failure", the other side of success also includes the disgraced, also includes the mood, but also includes many many "not bright" thing. In short, I don't seem to have seen a really glamorous success, which may have something to do with my career as a venture capitalist--I was there when he "made the ladder" and it wasn't the applause he had on the roof. Here, I suggest that you pay less attention to the "Today" and "the positive" of the successful characters, and pay more attention to their "Yesterday" and "side", which is apt to become vague and vague in our time of today, while the latter may be more objective and instructive. Of course, "Yesterday" and "side" is not the mainstream media attention, may be related to the information is difficult to find, but it is not no way. Recently, I see Mr Ren Zhiqiang is very active in Sina Weibo, almost every problem is not available, which itself also provides a different way of communication to everyone. My microblog account is "Jingwei Zhang Ying", we are interested in the words can also communicate with me more.

There is another side to success, but the other side may be more important than success itself, for entrepreneurs who want to learn from successful experience-failure is not terrible, use good to keep fit;

Source: http://blog.sina.com.cn/s/blog_4cc3d7fe0100kjnw.html