Zhao: Six basic skills required for online shopping

Six basic skills required for online shopping

One, products can meet the needs of the community

Most marketers are affected by some solidified thinking, always like to find products, and then think I want to buy to who, this kind of thought in the planned economy era and the early period of reform and opening up of material scarcity is indeed effective. But today's network marketing is consumer-centric, to continuously full of different requirements of consumers and the desire of the new form of sales. Once you choose the product is not the Internet users are actively looking for products, your merchandise will be faced with the embarrassing situation will never sell out.

What kind of products can meet the needs of network consumers? We can access the online hotspot forums to see what people are asking questions, what they are trying to solve, what the key parts of speech are looking for, but not much of the products that are being sold by websites, and access to your competitor's corporate site and network information, and notice what they did to meet their needs. Use these or more methods to help us locate a product that is relatively good to sell.

Two, enough to fascinate the product introduction

In the network world, people can not personally touch or experience the goods they want to buy, so you have to write a enough to let consumers fascinated and enjoy the product introduction; Good product introductions should pay attention to the following: Use a persuasive title to stimulate visitors ' interest to attract consumers to click Product Information To elaborate on the problems that your product can solve for the consumer; Tell them why they believe your product will solve the problem; Write evaluations and recommendations that have been written by customers who have used the product, talk about the products and how they are useful to users, give a quote or a guarantee, and create a sense of urgency for the customer to make your product. In the entire product introduction, the focus is to highlight the product is a no two products or services, and how to solve people's problems, or how their lives become better. Like you're a customer, ask yourself what you can get out of your product.

Third, to build a consumer-sucking website

When you have a product to analyze the needs of this product in the community, then we have to build a platform to carry the various related information of this product. Online marketing sites are undoubtedly the best way to approach customers. There are also a few things to note about websites: you have less than 10 seconds to attract customers before your customers go. Some important tips, remember; In the information of the expression layer as far as possible use: pictures, graphics, data, forms, video and other ways to make a comprehensive expression, and strive to achieve the site is like a can change at any time of the electronic magazine, in the navigation design and strive to be simple and clear, so that customers know where they are How to get somewhere else he might be interested in, strengthen communication with customers, use e-mail, instant communication and other ways to interact with customers when purchasing.

Use the network promotion to promote the target customers to visit your website

In the promotion of the first to do a good job search engine optimization work: Around the site brand positioning, product center, search engine (Baidu, Google) for natural optimization, so as to enhance the search engine friendliness, increase the number of pages included; At the same time around the core products (high profit margin), Promotional Products (high price advantage) the implementation of search engine bidding, will be SEO bundled with SEM integration, improve the Web site search engine introduced traffic.

Furthermore, some network activities and topics are designed to promote the relevant soft news and activities, and the use of forum, Community marketing, combined with social hotspots, product topics, with the help of Tianya, mop and other comprehensive forums, community websites for topic speculation, to attract the attention of the target population;

Second, you can use the database marketing, using QQ, e-mail, MSN and other related data analysis, for the network to buy people for precision marketing; You can also distribute free content such as articles, videos or other useful information, and disseminate them through online article catalogs and social media sites; add " Send a link to a friend; Become an active expert in industry forums and social networking sites, where your target market is, and if you use these strategies, you will get new consumers.

V. Provide additional products and promotions to increase your sales
As we said earlier, network marketing is to meet the needs of customers, so in the sale of goods we must find and develop the same customer for our different value, through the satisfaction of the requirements to make them your repeat customers To do this we must start with the following: Offering products that are complementary to the product that the customer originally purchased; Sending an electronic coupon or initiating a promotional campaign to attract customers to consider coming back for some benefit; give the customer a confirmation letter for each deal and provide the relevant product in this letter , operating activities to the customer a certain degree of change to reward, especially those who are more loyal customers, let them know that you have been thinking about them, care about them, so that they are more loyal.

Six, establish partners and agents work, so that more people to sell products for you

The fastest way to sell is to let more people help you to sell, the coverage is large enough; Put the goods on the agent's website for sales, each time you bring a buyer, you pay them commission. The Partner program is a simple, low maintenance approach to expanding your business. Once your plan starts, all you have to do is share your marketing materials with your partner, and provide them with lapse sales support. By doing this, you don't have to go out and spend money on advertising-your partner company advertises for you. Better yet, you only give them money when they sell something.

Conclusion: If you are just starting, then please follow this article to do some control to carry out related work. If you've been online for a while, check out which steps you've just begun to ignore or never try. With these basics, you can't go wrong.

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