Zhidong carrying Lava-lava to the life of instant communication

Today, Beijing Click on Technology Co., Ltd. "new product" new Alliance, "" "" "" the Strategic launch of the "Neo-Ecology" held in Beijing, officially released its Lava-lava platform strategy, and released the platform based on the two instant messaging products--lava-lava Personal version and Lava-lava Enterprise version (that is, the star of communication , Gk-expre). Non-famous It reviewer Liu Xingliang was invited to attend.　　As the venue is near the company, it takes only a few minutes to walk, so the unprecedented time to attend.　　First, two words, today there are two found: one is Zhidong belly and a big circle, the second is click on the technology beauty, such as Wu Chan, such as Liang. In fact, for Lava-lava, many people have two questions. The first question is whether Lava-lava is an IM?　　The second is that, according to Zhidong, "the current Lava-lava platform has nearly 20 million registered users and more than 1 million active users," then why are the various reports and data not shown? You can answer these two questions in one sentence. Now the Lava-lava is not only an excellent instant messaging product, but also an open standardized platform.　　Lava-lava and other instant messaging may be different, more determined to go on the road of OEM/ISV cooperation. Partners can easily change the name of a product through a convenient customization tool, appearance and channel content, the introduction of their own brand personalized instant Messaging version, but also to take advantage of the rich two of development interfaces, to add new features or services to the product, especially with the partner's own web site, Internet software or services to integrate,　　The introduction of a variety of personalized, professional version of the feature, partners can even directly integrate the Lava-lava platform into their own web sites, services or software products. Zhidong this tells Liu Xingliang: "Click Science and Technology is willing to go backstage, for partners to provide support and services." Through each cooperative version to meet the real-time communication market segmentation needs, but also to allow partners their own products or services can quickly and low-cost the ability to have instant messaging and group interaction, enhance the user's stickiness, enhance the user experience, to prevent the loss of users, increase revenue sources. Such a model and the traditional independent instant messaging products are very different, users will unknowingly use the Lava-lava platform, in the application to feel its value. "Compared to traditional telephone, fax, mail and other communication methods, instant Messaging is undoubtedly in communication, collaboration has a convenient, fast and real-time advantages." However, the security and manageability of personal instant messaging has become a hot potato for organizations and institutions, such as enterprises, Governments and so on. In recent years, the market demand and the technology development, causes the enterprise instant communication to emerge. As the most basic application of collaborative software, enterprise instant Messaging, which solves the problems of personal instant messaging, has gradually become an enterprise, government and other organizations and institutions to solve personnel communication,The mainstream tool of collaboration, the demand grows rapidly. Reports from Gartner, IDC, Sadie Consultants, CCW information, Eric Market Consulting (IResearch) and other international and domestic professional research consultants show that enterprise instant Messaging software has a broad application prospect in the enterprise market, a huge market potential and is in a fast growing period. As a result, international software predators and major collaborative software vendors IBM, Microsoft have entered this field, Microsoft launched the LCS (Live communicatio Server 2005), IBM, based on existing enterprise collaboration software, launched its latest version of corporate instant messaging software Sametime7.5 in 2006, triggering the global corporate instant messaging market.　　And the click of Technology launched Gk-expre, indicating that the international and domestic major software players have entered the enterprise instant Communications, domestic enterprises instant Messaging market competition will also be fully revealed. Click Technology this launch of the Gk-expre, is a real-time communication and group sharing as the core of the new generation of integrated communications platform. It contains text, voice, video, SMS, file transmission, network conferencing, group sharing and many other mainstream and mature network instant messaging and collaboration functions, is in the click of Science and Technology Lava-lava new platform architecture, focusing on enterprises, government and other organizations and institutions of information users of the communication and collaboration links, Using the most advanced in the current market, the mature cooperative application and the fusion communication technology, take the security, the fast, the convenient comprehensive real-time communication function as the core, supplemented by the high efficiency coordinated work, the relation management and so on function, and specially for the enterprise application demand enhances the security, the manageability and the controllable performance,　　So that the individual and enterprise instant messaging organically combined. As a result of the adoption of a prominent platform design concept, provides a rich standardized interface, Gk-expre can not only with a variety of third-party business systems docking, in order to achieve business message reminders and organizational information synchronization updates, but also as an instant messaging platform to integrate other business system Plug-ins, Third-party developers can also be based on its easy to develop a variety of value-added function plug-ins to meet the various personalized needs of enterprises. Click Technology President Zhidong said: "In marketing and marketing, click Science and Technology will be widely established and vigorously develop ISVs, SI and other cooperative alliances, with the industry in the field of enterprise application system integrators, enterprise application software developers and other comprehensive cooperation for the relevant industries and areas of enterprise information users to provide the overall system solutions, In order to achieve a total win. "At present, including Ufida Zhiyuan, the new sharp interaction, million households network, Datang High-hung, Bosso technology, including nearly 30 ISVs, SI vendors and click Technology signed a strategic cooperation."　　Interestingly, the original "competitor" in the Software field is now a strategic partner. Internet manufacturers in various areas of the country are feeling the pressure of competition from large instant Messenger manufacturers today, click Technology has accumulated many years of Lava-laVA technology provides a platform for partners to enhance their competitive edge. Some observers believe that the click of the technology of this model can be said to coincide with its time. On the one hand, to help the partners to release the threat, the real-time communications market, the trend of industry, specialization, on the other hand, can avoid with large instant messaging manufacturers, and through the platform aggregation to quickly build their own user base.　　Lava-lava platform for the traditional instant messaging market is a new attempt, is no one to go through the road of revolution. Zhidong with Lava-lava whistling, a plunge into instant communication, loudly shout: Revolution, go with! (Author: Liu Xingliang) Note: My GID number is 5390512 (revealing a little secret, after 4 digits is my birthday OH)