Zhongguancun Chuangye Street: Noisy by the geek spirit dilution reality more brutal

Zhongguancun Business Avenue has been listed for half a year, in the national hit the upsurge of venture capital, pioneering street fame far, at the same time, 200 meters long pioneering street ushered in a large number of dreamers. Compared with the early days of the ideal and geek spirit, the main street is trying to build a complete venture-capital chain to provide more services. But in the face of more and more dream-seekers, the capacity of the main street is relatively limited, and as more people pour in, once a strong geek spirit is also gradually diluted by impetuous. Here only talk about the dream in Zhongguancun Business Street, people meet to greet the way is not you eat it, but you are entrepreneurs it? Entrepreneurs from Jilin, Hangzhou, Langfang, Shanghai and Xi ' an have come to the realization that they are writing legends on keyboards while enjoying free venues, power supplies and WiFi, and are more eager for investment institutions to help them realize their legends. Students who have not been out of school, middle-aged people who have been in business for years, and continuous entrepreneurs are converging on the 200-metre-long street, where they don't talk about school, work, rent, talk about entrepreneurship, investment and dreams. One Tuesday morning, in Binggo, a media man, an entrepreneur, a minstrel, and a group of lawyers, entrepreneurs, and bosses were scattered around the Binggo coffee shop. The Bard's business card is printed on the post-Internet technology revolution, bridge philosophy and popularization, entrepreneurship, and so on, he is talking with people to make entrepreneurship and campus culture together. Behind them is a lively reading club. The host is a lawyer in black Mao suit, reading Club is also the founder of Binggo Coffee Kebowi told Tencent Technology, Reading will be set up to read the "Out of control", and then help entrepreneurs understand the trend-although "runaway" the upsurge in a few years ago has passed. 12 O'Clock noon, the garage coffee across the street began a daily routine midday half-hour activities, the road entrepreneurs on the podium, introducing the project also recruit talent. The newcomer was so excited that more entrepreneurs were still working on the computer calmly. Garage Coffee is next to the Black Road Center, where the road is very popular, the venue is often crowded with the audience, for many entrepreneurs, Roadshow is an excellent opportunity to learn, but also a perfect time to know investors. Entrepreneurs travel on different occasions: conceiving products at cafes, learning experiences at roadshow centers, and seeking help in investment institutions. They conceived of one business model after another, outlining one product after another, expecting the main street to be a landing for their dreams, but it is not easy to walk into the business street. How to walk into the entrepreneurial street and the original garage coffee in the survival environment, now the main street is trying to create a complete entrepreneurial service chain. Marine science and Technology Services Co., Ltd. is a pioneer street operating company, in addition to the performance of block adjustment and promotional functions, it also provides entrepreneurial services, the main Street Enterprise Publicity Commissioner Wang Jingjing introduced, the sea to create a pioneering service only to the team within the block open, so, and the Organization on the street to sign a contract is to enjoyOne of the conditions for entrepreneurship services. Therefore, to really enjoy the Venture Avenue to provide the investment services, access to the streets of the organization is very important. At present, a total of 13 institutions have entered the main street, including the theme of coffee shops, investment institutions and the media, these 13 institutions together with the operation of the company Sea-building is to create a pioneering service chain of major players. Most of the services of the institutions are as follows: providing office space, providing investment docking service, helping to register, holding speech exchange activities, etc. Taking the 3-W coffee incubator as an example, it mainly provides help for team formation, product development, business registration and investment docking, and the incubator will invest in a particularly desirable team. Other institutions on the street, such as Binggo coffee and coffee, also have similar incubators, with different positioning among incubators, such as 3W incubators focusing on early projects and not even forming products. For entrepreneurs pouring into the business street, the street is becoming more and more sophisticated, which means better service, but it also means higher barriers to entry and more competition: like in a 3W café, the average entrepreneur who wants to enter the 3 floor incubator is no longer simply a few steps away. Entrepreneurs are eager to start the street, but the main street is less capable of all the dreams of tenderness. A dream factory with limited energy "Entrepreneurial Avenue" it's not practical to expect an entrepreneur to get all the information and help it needs from the street to the end of the street, but that's not realistic: a large number of entrepreneurs are still wandering on the streets. Fu, who was born in 94, is the youngest entrepreneur in garage coffee, and he lives in a 1000-dollar capsule hotel, between the Princess Tomb and the Pioneer Street, as part of a dream-seeking career avenue. He and his partner want to do a student staging financial products, just to complete the team recruitment, although currently only stay in the idea stage, but he has to think of marketing methods-let the team members all wear the name of the dinosaur costume to take the bus, to arouse concern. Fu plans to raise 3 million yuan in the Angel round, mainly for the team's salary and welfare, and he plans to provide accommodation for the staff, as it is hard to drift north. Not long ago, the angel of the Road Show, he held a business plan to hand over for some time, so far there is no context. Sun is doing a project called "Rural residence", he wants to integrate the country's property for online display and trading, resigned for more than a year, the first day to soak in the entrepreneurial street, and then come two or three times a week, but until now the project progress is still not big. A middle-aged woman who likes cheongsam has also been in the entrepreneurial street for several months, she wants to do a help cheongsam industry on the wiring products, but the specific shape of the product is still outlined in the PPT. For those entrepreneurs who lack the bright spots and immature ideas, the existence of the main street does not reduce the threshold for entrepreneurship, although they can communicate with others, but it is still difficult to make substantial progress. The incubator is trying to speed up the incubation process in order to get more services from the entrepreneurial team, while the start street starts mode output, 3W coffee meterNext year to open 40 branches, science and technology parks around the country to learn from, hoping to rebuild a pioneering street. But for the pilgrims, Zhongguancun Avenue may not look so beautiful. A few days ago, Fu received feedback from the angel sinks, his business plan did not pass, which means that the investment is not falling, and the 100,000 dollars for the venture has been quickly spent, the teenager in a circle of friends sigh: The reality is brutal. After several attempts, he and his partner planned to change the business model, hoping for a turnaround.