Zhou: Entrepreneurs should start with the micro-innovation of "charging for free"

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Qihoo 360 Chairman Zhou has been regarded as a spoiler in the internet industry, but from the entrepreneurial process of Zhou, there are indeed many places where entrepreneurs can learn.

Talk about the rise of 360 have to mention 360 antivirus and security guard product successfully accepted by the user, a "360 Antivirus lifetime free" slogan, indeed opened the new pattern of domestic anti-virus software.

Now, as a Zhou of entrepreneurial success, he also talked about the success of 360 in the creation of "disruptive innovation" for entrepreneurs, Zhou said in his microblog, "recently entrepreneurs have asked me how to subvert innovation?" I said don't be busy subversion, it is not a revolt, not a mob unrest, not so grand. You can first of the industry to do the products to see if the charge can be changed to free, expensive can become cheap, complex can become simple, trouble can become convenient. If you can find, then congratulations, you start with micro-innovation, it is possible to achieve subversive innovation. ”

The charge becomes free, the complexity becomes simple, the trouble becomes convenient. We can see that this kind of micro-innovation in the 360 products have indeed been reflected and confirmed.

After publishing this information for a few days, Zhou on innovation issues for entrepreneurs, once again through micro-blog said, "Some people mention innovation, they think how to build a research institute bar, have to hire a lot of expert doctor, do not invent an algorithm, not the whole n a patent, or get a Coca-Cola the same recipe, are embarrassed to come out to talk about innovation." In fact, this approach does not apply to entrepreneurs at all. ”