Zong Ning: Entrepreneurship requires not only surgery, but also

A long time ago, investment, the creation of the industry, not very successful, later felt that the character does not fit, went to other routes. All along, do is the strategic work, and PE-related, recently began to pay attention to the field of venture, and many entrepreneurial enterprises do a communication, found a lot of common problems, so I want to write a general share.

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First of all, the idea is not valuable, the technology may be valuable. Because it's a good idea to make sure there's a lot of detail in place, the biggest problem is implementation, not creativity. So trying to use a good idea to get money, but also tucked in, is very naïve behavior. A good idea is important, but what you want to see is whether the way you achieve it is scientifically controllable. Technology is valuable because it is marketable value, and the degree and effect of marketization is another uncontrollable thing, good products and good selling are two concepts, more frightening is that a lot of good things, we need, but do not like to pay for him, this question is I think the mobile Internet, O2O and so on the biggest obstacle. Here need to pay attention to IS, never think you do what no one thought, no one has done, even if there is no, but a lot of people did not make it, why others do not need to pay particular attention to. In general, everyone thinks they are pretentious, and the things they do are the same.

When you are willing to share your entrepreneurial ideas and plans, then we can go to a more substantive stage of discussion. Then we can talk about the problem of surgery and the Tao.

The question of the operation is very simple, is the technique, the skill, to a large extent, is the commonly said dry goods. These things are more substantial optimization, many also have immediate effect, but these things, not a business success of sufficient conditions, our ancestors very early on this kind of thing as a ingenious. The history of highly developed civilizations eventually destroyed in the hands of nomadic people, so the problem of surgery, important, can be used, but the decision to develop your height is a way of the problem.

From what is currently seen, nothing has been done, only to find investment in entrepreneurship, basically nothing worthwhile projects. and is doing, waiting to invest in wages, there is no valuable project. It turns out that if a project is a little bit reliable, then he must be able to work, in other words, at least make ends meet or have good water. In front of two kinds of situation friends can consider to study the problem of surgery, first let oneself can support themselves, and the back of the friend, in essence, is a valuable project, even if it seems that the project is not particularly beautiful, but there are packaging and finishing space and room. Therefore, I am concerned about the number of such projects.

An entrepreneurial project, there may be a way to live, 10 road is a dead end, but the survival and the dead end can at least let you go 1-kilometer. But these 1-kilometer go down, some rush to new life, most of which is actually to death. And the study of the operation, the most important thing is to accelerate your run to death, a lot of people learn a lot of predecessors experience, do it also has benefits, and then the scale of product line team all up, found that no longer rise, and then entered a dilemma. Forward is not entered, transformation, team and cost risk is difficult to accept, and finally chose the conservative, at least to stick to the current direction can still live, and the transition is unknown ending. And in fact, to cling to the present, death is only a matter of time, investors have a very important quality is stop, the same applies to entrepreneurs.

Many of the success of the speech makes people look very reasonable, very shocking, not because he succeeded, but more importantly because he did meet, and did solve, so in the height and vision, there is an advantage. It's like driving to Tibet or climbing the Himalayas, and being more familiar with it than you want to go, and being more authoritative, the height problem is actually strategic.

Of course, corporate consulting companies are difficult to help you find a good strategy, because they have not done, is based on the so-called Theory of imagination, the basic will not consider whether you can perform in place, according to their advisory report, you have completely done, certainly into the world's top 500, But it's like saying you keep drinking a glass of milk every morning for 36,500 days and you can live 100 years. Words are always right, but in fact, how or how.

A little bit more realistic entrepreneurship is to first know what you live by, and then know what you want to do a great value. And the most important ability is, from their own means of life, think of the way to achieve this great value. This is a kind of ability, and you do what industry, what industry is not the trend has no relation. The trend of the industry, the current experience is that two or three years of investment boom, will inevitably die, including wind, photovoltaic a series of new industries, Puer tea, and nephrite, such as a series of financial products. If there is no investment during the boom, the end of the boom has not been listed out of the market, capital is also very painful, such as group buying.

So entrepreneurship this thing, you can cheat others, do not fool yourself. External you can indeed claim to change the world, internal must understand that they have no external force, can live to the day after tomorrow. Incidentally: it must be you, not the industry, not the investors, or anything else.