Zong Ning: The pros and cons are obvious (starting with "entrepreneur" 2013 Phase II)

PA This application is very interesting, in fact, did not do too many breakthroughs, is the picture sharing plus voice, and then with the SNS relationship. Think carefully about the shape of the product, in fact, it should be reversed, is the voice plus pictures. Although there seems to be no difference, the actual difference is very big.

The essence of micro-letter is a voice text message, snapped like a voice Weibo, but http://www.aliyun.com/zixun/aggregation/32952.html "> Why does voice Weibo not do it because we don't have visual focus, I can't listen all the way, and I don't know what to say until I hear it. Listening is more slow and less efficient, we often choose nameless books to turn over, but seldom listen to songs we have never heard of. Of course, listen to the advantage is that listen to the content will be more careful, from the user's point of view, viscosity will be relatively high, emotional establishment is also more profound. As if the general stranger contact, always from the letter (SMS), cooked up the phone, and then familiar with the meeting, such a progressive. So, it is not so much a picture with the sound, rather than the sound with the picture and let the sound has a visual focus, thus attracting the user's interest in the content.

This is completely different from the picture-sharing app, which is like a lot of the news in the micro-letter is the same as the form of text, pop is more inclined to a media product, can be understood as a micro-radio products, rather than a photo-sharing product. Each picture plus the essence of the sound is a radio column, but relatively short, and every pop is a radio host, fans are listeners.

The advantages and disadvantages of this model are also obvious, because this is similar to watercress, is a niche products. Early many people will be interested in driving, to participate in this activity, but later, I am afraid the user will gradually precipitation, leaving some of the elite content manufacturers and hardcore audience model, will eventually become a micro-radio media products. This is similar to the situation of Weibo, content operations in the short term is an interest, long-term difficulty is very large, which will cause the loss of ordinary users, or only to do the audience and no longer to do content, become a sound media.

After the operation can recommend two product models, a product is a live video site, to find some beautiful anchors to do voice content, the map can be, do not affect the effect, but imagine a larger space. Another is the watercress of the radio, there will be some professional channels appear. If the official from these two already more successful product model to do some efforts, I believe there will be a great future, the difficulty lies in the overall adjustment of the grasp and some of the benefits of trade-offs.

and pure media direction of the star Voice release will attract a lot of fans attention, but the risk is the resources are more concentrated, the control is weaker, if the direction of the main mode, although the preliminary effect will be good, but later easy to be more powerful platform to imitate and Rob resources, bear the risk will be relatively large.