Online Marketing

"Whether it's a corporate microblog or a blog, it's easy to get excited at first, but the key is how to keep going."　　"When VANCL (every customer sincerity goods) micro-blogging operation in the industry was praised, VANCL President assistant Xu Xiaohui but have their own concerns. Let's take a look at how VANCL has been doing these months. First, accurately judge your own user base. "Often on Sina Weibo (http://t.sina.com.cn) part of the people are absolute Internet citizens, they are not only the microblogging user base, but also online shopping apparel of the quasi-user group." "Xu Xiao ...

CNET Technology Information Network March 9 review article (text/Liangqing): When many companies also put blogs, micro-blog as a window of corporate branding, Dell has already turned this window into a profitable "counter."　　Recently, CNET Science and technology Information Network from Dell learned that its micro-blog marketing revenue has exceeded 7 million U.S. dollars.　　Dell can be said to be one of the early internet marketing companies, its previous adherence to the direct sales model from the online approach (dell.com) and the phone began. Now, and with the rapid development of the Internet, the Internet ...

Beijing time November 1 morning news, according to foreign media reports, ebay will start next Monday a new round of advertising marketing campaign for the upcoming Christmas shopping season to prepare. ebay's advertising campaign will be "to consider the ebay bar" as the slogan, ebay will be launched in the event of print advertising, online advertising and television advertising, advertising will continue to this Christmas.　　Ebay declined to disclose the budget it had invested in the campaign. Ebay ads will be launched by the Acer Group's advertising company Goodby, Silverstein ...

Search marketing has become an unstoppable trend of enterprise marketing. Renowned industry research Institute, said the consultation forecast, 2010 Chinese search engine Market size will also show about 45% growth, another well-known institutions Analysys international view, to 2010 China's search engine market will break through the 10 billion Yuan people's mark.　　Behind these optimistic figures is a growing number of small and medium-sized enterprises to recognize the value of search engine marketing, and as the preferred way of marketing. Baidu's share price hit a record high of $500 for the first time recently. According to a recent release of the fourth quarter of 2009 earnings, Baidu four ...

Sina game has followed the "Q Currency door" marketing of the blue Port online, on March 16 again launched Cross-border Marketing, the recent hit of the new version of "Journey to the World", please to the Conference, for its will be on the March 19 the same name online game "Journey to the Westward" cheer. TV series and online game Mister Blue Port has been the industry to refer to the most able to follow the game manufacturers.　　At the end of last year, nine city Zhu Director "Q Coin Gate" incident, in a few days, Blue Harbor online also almost copied send Q currency activities. But the port of Blue is clearly not a promise to reach 230,000 of the online population. After Q-coin marketing, will ...

Wen/mr. X Preface: The Nineth city in the end of 2009, "famous three" official website impressively played "Nineth City to DNF play letter" Activity page, among them not only "Dungeons and Warriors" described as their own game research and development at the beginning of the reference to the object, but also issued the final "we decided in the Three Kingdoms" public testing period, Sincerely invite all DNF players to participate in the test "statement ..." The name of the Three Kingdoms, "the Nineth City to play" DNF "slogan as Grand never in their own official website or ads directly appear Tencent, even if because of historical reasons for the nine city ...

Nowadays, micro-blog has become a hot topic in the Internet, and many enterprises have tried water in this field.　　However, the most business-to-business panel, plastic industry is still mainly traditional marketing, the PC industry still prefers the portal, other IT industry to emphasize seeing as the basis, all said that at this stage is not suitable for micro-bo marketing. According to foreign media reports, Twitter-represented microblogging is a form of blogging that allows the user to update short texts (usually less than 200 words) in a timely manner and publicly publish them. Anyone can browse or be read by a specific group selected by the user, which can be sent in many ways ...

According to foreign media reports, the United States well-known blog Julia Boorstin to the advertising industry suffered by the cold winter on the impact of traditional media published an analysis of the analysis that the media industry as a support industry-the advertising industry has been hit since the economic crisis, now seems to be getting worse, which will promote the continued decline in traditional media　　The flagging advertising industry is pushing the traditional media industry into the abyss. But overall, the 2010 media advertising is expected to be better, as the industry said: "If we say this period last year, everyone in the coming year to cheer up the confidence, now we consider is like ...

The latest data show that in the selection of online advertising media, there are 57.3% of advertisers to search engine class site as the first choice, search marketing has gradually become the mainstream of China's network marketing position.　　And this has become the mainstream of the marketing industry, so far there is no uniform standard. In the fierce market competition, who attaches importance to the standardization of construction, who will grasp the initiative of the market competition. Recently, under the guidance of China Internet Association, China Communication Standardization Association, Baidu and the industry experts issued the first "search marketing standards and norms." The "standards and norms" in addition to ...

Beijing time October 21 morning news, according to foreign media reports, Yahoo CFO Tim Moss (Tim Morse) in the Tuesday earnings conference call, as Yahoo released last month, a total of 100 million U.S. dollars in marketing plans, the company has now invested 18 million of dollars. According to the plan, the money will be poured into the media in the United States and 9 other countries. Because Yahoo is currently cutting staff and compressing other areas of costs to make up for the decline in revenue, so in such a case to carry out such a large marketing plan is inevitable ...

Author: cheak "Non-mainstream" is always hanging above the brain, this word in our life often with a bit derogatory taste, online games in the market game manufacturers blindly with the wave, homogenization of serious, playing a sexual violence edge ads, with beautiful women to stimulate your adrenal today, those who dare to first, the courage to try the unique marketing method,　　Always so conspicuous, then "Non-mainstream". First, Warcraft and Coca-Cola although "World of Warcraft" has ceased to belong to the nine cities, but 05 years of Warcraft and Coca-Cola cooperation has been a classic of the legend of different industries, opened the "Drink + net ..."

Liang New Media marketing People's public good marketing has always been a mature brand favored marketing strategy, not only reflects the corporate social responsibility, but also to enhance the brand reputation.　　But since new media, especially social media, have flourished, enterprise's public welfare marketing seems more and more difficult to carry out, because compared with the former public welfare activities, not only is the rate of return in decline, negative network of public opinion is also constantly thrown up, this let public welfare advertisers are depressed, do a good deed to fall in infamy, is not the end of public welfare marketing? In fact, the spread of the environment and the audience has undergone significant changes. In the traditional media era, ...

"It time weekly" reporter/Ding (from Shanghai) in the encounter Greentree break up, East Airlines against Water, Alipay kill, Art Dragon after large-scale invasion, as once the industry boss, Ctrip has now entered the cramped in Ctrip started "double Low price guarantee, 3 times times pay commitment",　　Jumped out of the 10-year non-profit circle of the art Dragon Travel Network for the first time high-profile. March 16, Yi Long Travel network in Beijing said publicly that in its online booking and stay in the hotel's consumer commitment, as long as the price is higher than Ctrip, Art Dragon will take the initiative in accordance with the principle of 3 times times the difference in cash return. Before ...

2010 at the beginning of the game in the rise of the dispatch Q currency marketing activities and not as the industry expected to disperse quickly, on the contrary, because the player response is very high, the Q-Currency as the center of the marketing campaign is still intensifying. In nine cities, Shanda also in the recent follow-up to Q-Coin marketing camp, its "Rainbow Island" operation three anniversary series of activities to increase the delivery of Q-coins link, and the other game to pick up the threshold of Q-coins significantly reduced. Players only need to log on to the game on March 18, on the Activity page, enter the QQ number can be picked. Lenovo to the recent introduction of a variety of games to launch a similar send Q currency live ...

About the experts, the whole network e-commerce model, in fact, is also the 3G era of marketing model, it is the traditional marketing model of great changes. China's first "SME E-commerce Industry Promotion Alliance" was established in Shenzhen.　　This is sponsored by the E-commerce service provider, the alliance, including the domestic communications giant mobile 12580, the supply chain giant Yi-Tong, internet giant Tencent Tenpay and other dozens of enterprises. The whole network marketing will provide the individuality pattern "the financial crisis influence, causes the foreign trade market to shrink, we have to turn back to operate the domestic market, may discover the domestic sale channel, the brand almost ...

This article points: In recent years, in the local government's vigorous support, a cartoon park has sprung up. A total of 170,000 minutes of animation was completed in 2009, but few of the works are truly remembered. No good works, no economic benefits.　　 This week, the author of "Taming the Dragon Master" as a primer, with you to discuss the marketing of animated movies. The main contents of this period are as follows: 1, animated film is not just for children to see the film, 2, the main audience to accept animation film, good works have market space;

Business News (reporter Wu Wenji) tomorrow, brought together nearly 50 online retail enterprises "Click Consumption" Big promotional activities officially launched, Cui Wei Department of the online outlets, the Beijing-wei-da pharmacy online shop, such as the traditional retailer's network shopping platform to become this year "click Consumption" rookie. In order to speed up the development of electronic commerce (electric Business channel), the City Commerce Committee and the Beijing Electronic Commerce Association jointly conducted nearly 50 online retail enterprises to carry out a 3-month "Click consumption" large-scale joint online marketing campaign. The participating enterprises not only have Jingdong mall, Dangdang, Lok Friends Network, the new seven-day electrical network and other professional network operators, and ...

The Nineth City "the famous three" operations team plans to launch the latest marketing policy in early February. This will be followed by the "200 million Q-dollar plan" after the end of the "Three Kingdoms" launched another important marketing activities.　　　　This marketing campaign is known as the "200 million Q-B plan", and details will be announced in the near future. "200 million Q currency" activity since the end of December 2009, quickly caused by the players, the industry and media attention, "Three Kingdoms" opened the service on the day the server quickly full, the operation team temporarily add a server to meet the needs of queuing players. The current number of "famous three" online stability ...

"Confucius" facing the embarrassing public relations crisis aiming at "Avatar" as the marketing object of "Confucius", may create the domestic film industry's first major public relations crisis case. January 22, "Confucius" on the scheduled release.　　The film party announced the first 3 days of the cumulative box office for 38 million Yuan, the domestic blockbuster is not good in the first week of the box office data still has been some netizens doubt. The rating of Confucius was at a new low in several famous movie forums. Many netizens have expressed reluctance to watch Confucius. According to the survey, some netizens refused to see the "Confucius" there are two main reasons: First, "Confucius" release led to "Ah ...

Maotai and Wuliangye Health wine confrontation behind, is Chi Fang and Shi Yuzhu mode pk is not a friend gather. Region adjacent to Maotai and Wuliangye in the field of health wine and launched a new round of PK.　　In October 2008, Wuliangye joined hands with giant group launched the "China's first functional white wine" of "gold liquor", recently Maotai announced its health wine "Platinum Wine" officially listed. Whether from the name, formula, wine master packaging, advertising words ...　　Platinum Wine design routines are clearly targeted at the gold wine suspicion. Since 2009, Wuliangye push sauce flavor liquor to Mao, both sides ...