Online Marketing

Maybe everyone is tired of "how to start a business" story, so just want to talk about some of the new problems people are always bothering, what is the media? How to find the media? How does it work? I hope to bring some inspiration to all of you here. When most people start a business, they think about media exposure (it seems that the media have an elusive magical ability). Sometimes, also take the initiative to contact those who dig the bright spots of journalists, they advertised themselves as the elite, but these are the surface. Before you get to the media, you need to know your purpose. Before contacting the media, there is one thing you must consider clearly, that is, you want to use ...

In the first quarter of 2014, the world's largest mobile phone shipments are Samsung, accounting for 34.9% of the share of Apple in the second seat, the share of 13.9%, Lenovo (combined with Motorola) ranked third, reached 7.5%; Huawei, Millet, cool, ZTE, Gionee are on the list, the market share of 5.5%, 4%, 3.7%, 3.1%, 2.3%, mainland China brand growth alarming, a total of six seats, the total market share of more than 25%. But by the third quarter of 2014, the global rankings of mobile phone shipments and data had changed a lot. According to the market research machine ...

In recent years, since the gradual rise of the media, a great prairie. Many of the original system of Daniel have to go to sea to start from the media, the original CCTV producer Lo Zhenyu "Luo thought" and the original Tencent Network science and technology director Cheng founder of the "cloud technology" has achieved quite good results, watercress from the media platform-watercress reading also appeared Ding such a monthly income million of the author. But in addition to these indeed quite successful from the media, there are a large number of unknown from the media in the bottom of the struggling, living conditions worrying. The micro-letter boasts 8 million public numbers, comparable to a plethora of gods in Japanese mythology. Throw away the pure battalion ...

This is the best of times, internet thinking swept across the industry, Cross-border integration to give marketers to change the traditional business and even subvert the era of the giants of the weapons; This is also the worst of times, gold, real-time bidding, large data, social media and other efficient marketing tools on the side, but let marketers difficult to start, at a loss. In this "Love and hate" era, the speed of elimination and renewal is the tongue, but who is the marketing person? There is pressure and more motivation to create a classic! December 2 2014 China Innovation Marketing Summit---Case sharing is the best answer. Now ...

It takes time to be a successful advertising strategist. However, most of the ad strategy people I meet (or "planners" in terms of industry terminology) are extremely impatient. They are impatient with ideas, and more often than not, they are impatient with their own growth. This is not a bad thing. Impatience is synonymous with passion and the driving force for excellence. But many times, in the process of pursuing the "big idea" of attracting people, the strategy person forgets some key little things. The frequent tactical mistakes of the day have greatly reduced their creativity. They often do not see this, ...

For brands trying to seize the Chinese market, the Spring Festival is the most important marketing opportunity each year. Whether it is international brands or local brands, in the one months before and after the Spring Festival, are unusually active. They also have a variety of marketing methods, perhaps the introduction of a series of Spring Festival package, may be in the zodiac to move a little brain, or put a tear gas micro-film. At this time, there are always some fixed marketing formulas that can be used directly, such as promotions. This approach is most common, but is the fastest way to open a consumer purse, after all, in the Spring Festival, people are more willing to spend money than usual. But at the same time, the city ...

Taobao created in 2010 by the Internet Sales Miracle "Double 11", has gradually expanded for the national network to buy the feast, and now the habit of vomiting blood prices to attract buyers of the festival, after a few years of development, slowly get rid of its "cock silk" monopoly field properties, began to mass, high-level, Experience and service of the diversified consumer holiday direction. "Double 11" when filling in a news burst, the electric business auto in Double 11 day unexpectedly hit 1 seconds to sell 3 car's electric quotient miracle, and claimed that its guest unit price reaches 150,000/A. Whether or not the data is suspected of a blog stunt, "...

Recently, Haier freezer access to the United States UL authoritative certification, become the world's first through the U.S. market access requirements of home appliances enterprises. In the latest release of the Ministry of Industry, "energy efficiency star" products, Haier freezer with the largest number of product models to obtain the "energy Efficiency Star" title, to become the highest level of attention to the brand. Mid-Autumn Festival in the national Day approaching, by virtue of energy-saving advantages, become the preferred refrigerator products consumers. It is reported that the "Energy efficiency Star" selection is combined with the 2012 energy-saving products Huimin project to promote the catalogue of products, comprehensive industry and information technology departments, relevant industry associations and experts review the views of the total ...

This year's surreal "Non-interference" after the release of the plan to buy a car, the young people invariably turned their eyes to the past they have little attention to the Subaru.　　As a result, we cannot but marvel at the value of entertainment content for the brand.　　This value is precisely the brand and media content meet, to film, television and other entertainment content as the carrier, strategically implanted product names, visual symbols and even service content, brand communication brought. As early as 2006, the Shanghai Television Festival Organizing Committee and the CCTV Sofres investigation company released the first "China Television Entertainment market report (2006~2 ...

Douban CEO Yang Bo in the 2008 Internet CEO Survey of NetEase Technology, said Douban, collectively called activity online and quickly become the most influential platform on the network is the last year he is most satisfied with the company, but he also said that the city website Word-of-mouth marketing is not mature, it will take a long time. Yang Bo said the economic downturn is the main environment for watercress in the coming year, which is an opportunity and a challenge.　　For web2.0 's financing slump, Yang Bo said he would focus on doing his own thing. NetEase technology: In the past year, you are most satisfied with the company is what ...

"Newspaper" (Reporter Wang Xiaoqing) reporter learned yesterday, by the industry widely mentioned Sina "intelligent investment" system has been officially launched, with the previous Sina only pay attention to the big brand page display marketing different, "smart investment" will focus on small and medium-sized enterprises, companies can be based on the effect of independent selection of Sina's high exposure page to display.　　It is reported that this is the first in the portal for small and medium-sized Enterprises launched the marketing system. According to the introduction, Sina "smart investment" covers all the important channels of Sina homepage and the main page, the use of small and medium-sized enterprises are the most acceptable way to pay, there are by auction and fixed monthly subscription and other forms of payment.

CNET Technology Information Network June 3 Beijing News: Tianya today criticized peer short-sighted marketing, put forward "ecological marketing" theory.　　And said that this year will promote eco-marketing as the core of the marketing strategy. Tianya said: "Last year, in view of the industry in some short-sighted community marketing behavior, Tianya clear-cut proposal not to fake, do not do evil, do not plunder the ' ecological marketing ' theory." According to the world, ecological marketing application in the network community, is the marketing behavior should protect the Community user experience on the basis of the use of the Community of natural ecology of the alternate relationship to develop marketing behavior, open, integrated, orderly ...

Light Media United Guangdong TV launched the "Asian Games Angel" Guangzhou 2010 Asian Games Etiquette Volunteers Selection contest, May 31, in the Water Cube and the bird's nest in the middle of the Olympic Landscape Boulevard grand launch. This large-scale television recruitment campaign adopted an innovative mode of operation, according to the organizers revealed that the competition will be on the ground, television and network three selection methods, from the national selection of 600 etiquette volunteers, to Asia and the world to show the beauty of China's etiquette states. The contest will be accepted on June 18 to select the beautiful new example of health, appearance, modesty and internal and external. This time "...

"Two years ago, customers want to build a website to promote; a year ago, customers want to do word-of-mouth publicity; six months ago, customers want to do social media dissemination; 3 month ago, customers want to develop sns;1 months ago, customers want to provide the brand of SNS.　　He spread his hands and talked about the "fickle" advertisers. April 30, Beijing's catkins are still fluttering, a large number of creative people gathered in the hundred sub-bay Today Art Museum ushered in a new tenant, the global independent advertising creative agent M&c Saatchi here set up its interactive marketing company in China m&c Sa ...

Beijing time June 9 Morning news, according to foreign media reports, Yahoo announced in Monday, responsible for global brand marketing business senior vice President Allen Oliver (Llen Olivo) will leave. In a statement, Yahoo said: "After more than three years in office, Oliver now decided to leave the company to seek other development opportunities." Oliver for the company, is an important member of the Yahoo team, hope that his future better. To smooth the transition, Oliver will remain in office for some time. "It is said that Oliver was interested in running for the position of Yahoo's chief marketing officer, but Yahoo has already put the ...

This report (reporter Liu Ru) for the beginning of this month Ctrip launched the "Double low price guarantee, three times times pay commitment", the recent art Dragon Net also announced publicly, as long as the art of hotel prices than Ctrip, will take the initiative in accordance with the principle of three times times the difference in cash return.　　At this point, the online travel price war officially started. March 10, Ctrip launched a "double low price guarantee, three times times pay commitment", that is, under the network booking conditions, Ctrip to ensure the lowest market price in the domestic hotel, otherwise pay three times times the cash difference. And a few days later, the Art Dragon Travel Network also announced that the next week will be the initiative to troubleshoot and announced prices higher than Ctrip ...

Bit net (chinabyte) May 14 News Another game company went to the road of entertainment marketing. Yesterday, perfect time and space again launched a new round of entertainment marketing offensive, announced its 2D online games "dream of the Fairy" has been Zhang Jie and Xie na endorsement right. Including Perfect time and Space Interactive Entertainment Co., Ltd. President Zhouqi, the mainland Superman king Zhang Jie and the entertainment after the beauty of all the guests, with more than 200 domestic well-known media, more than 150 star fans and players, together to attend this meeting. Perfect Space-Time Interactive Entertainment Co., Ltd. President Zhouqi since 2009 ...

New Career Introduction Network Word-of-mouth marketing talent You see a phone from a colleague to feel good, then the phone to generate interest. Before deciding to purchase, you may first search the Internet, or browse the forum, to get the performance parameters of this phone and user evaluation, see the online user information and evaluation are good, then choose the final purchase ... With the development of the Internet, the process of consumer shopping has become very dependent on the network and Word-of-mouth, which gave birth to "I" this new position called "Network Word-of-mouth marketing talent." Reporter Li Work content: Use the Network tool to carry on the marketing net ...

(Week 17th 4.11-4.17) Focus: 1, the overall strategy and positioning of the film has greatly reduced the investment and creative risk, to ensure that the film's revenue and quality; 2, the release of the scale of the absolute advantage, the consumption average continued high, to ensure the first week box office, 3, the characteristics of publicity, so that the number of news to create　　, film advertising marketing will become the future of domestic film marketing direction. "Lala Promotion" in this year's release of the domestic film appears more special, not only because of its modern urban theme is relatively rare, its publicity and advertising ...

Rely on the way of communication 140 words, Micro Bo, is marketing circle set off circle ripples. "If you want to get a diamond ring for free", "if you only spend 1 yuan to buy 888 yuan of clothing" ...　　Inadvertently, some keen businessmen have begun to communicate the tools of people-Weibo, into marketing tools, through the "wet marketing" way to disseminate their information and products. It all stems from the micro-blogging. Twitter, the originator of Weibo and the US business website, has quickly accumulated more than 100 million users in just 2.5 hours, with valuations approaching 1 billion dollars. In China, Weibo has just started, but ...