Online Marketing

What are the key words of this year? Red envelopes, red envelopes flying all over the sky. Alipay, micro-credit, micro-Bo, Baidu, QQ, MO, mobile internet giant products are waving hundreds of millions of of billions of dollars, put into the game of burning money. And their main goal is to hit the money to get users to change the active degree, especially mobile payment users. In the competition for the users of the New Year's Eve, especially in the micro-letter and Alipay/Weibo confrontation is most obvious. The micro-letter wants to be new to pay users, promote their own mobile payments, shake the foundation of Alipay. and Alipay and micro-Bo Alliance is all have to ask, pay treasure to ...

Before the micro-letter grew into a big tree, it described itself as: "Send and receive messages, photograph and share, and contact friends." "And now the slogan of the micro-letter has become:" micro-letter, is a way of life. "Today's micro-letters, has long been a not app app, friends, entertainment, shopping, financial ... All into it, which allows the micro-letter to form a natural business closed loop. And in the water Test friends Circle Advertising, once just share the happiness of the micro-letter red envelopes have been branded marketing. What are the goals of those companies that have pulled out real money? New Year's Eve, micro-letter again ...

At the end of the horse, "Two Horses" (Ma Yun, horse) to the climax of the atmosphere. Wave after wave of "fat red Envelopes" as the name of the marketing war ensued. Have to let people admire is that people know that some hype flavor, but not with money, have participated in it. On the Wednesday, a little, 10 o'clock in the morning, Ali Baba paid the first shot of red envelopes, a few minutes later, the author's circle of Friends filled with "only a few cents", "I Want to unload Alipay", "too pit Dad" and so on. Of course, some of the friends grabbed the red envelopes, have to bask in their own mobile phone screenshots. In a word, friends ...

It may be recalled that Samsung Electronics, a Korean company, led a large number of celebrities to pay attention to their mobile phones at last year's Oscars ceremony by DeGeneres Ellen DeGeneres, the host. This year, Samsung Electronics is a lot more low-key, using a more traditional way of publicity, in addition to regular advertising, it is also in the social media to carry out propaganda offensive. But that does not mean Samsung has given up the means of implantable advertising. In the opening performance of this year's ceremony, the host Neil ...

Speaking of I ' M lovin ' it you must be not unfamiliar, but you may not realize that this let you remember McDonald's and the "Balabababa" Golden melody of the brand concept has been more than 10 years. In all 23 of the ads that McDonald's used, I ' M lovin ' It was the first to be replicated globally. It was created by Heye & Partner, the DDB German advertising agency, which was officially released in September 2003. Because it is a worldwide advertising camp ...

Recently Feng shelled "comprehensive art film", the People's Daily issued a Feng is "Crow said pig black." This analogy may not be very appropriate, Feng how can be a crow, but I would like to say "comprehensive art film" is a pig, is rebels said "tuyere on the Pig", and it can fly higher than the crow. How does the "Comprehensive art film" stand on the "Tuyere"? What is the marketing method worth learning and reference? The wing is not, try to analyze one or two: 1. With the "Comprehensive arts film" learning-"fan economy" the core foundation of the film is the actor fans, Wood fans, the chance of the failure of the comprehensive arts film ...

Don't trust wasting money to buy textbooks, there is no originality, not will can decide. Can't learn, can only accept fate. Is the Phoenix nature can fly, is Pheasant's words best accept to stay on the ground fate. Sorry, today I want to be a poison tongue, but the truth is always so cruel. Early recognition of their own, may find a better way of life. I've never seen a person who started out with no idea, and then became brilliant, creating breaking eyeballs. Never. It's like bending and never being straight. First, this is also the most lethal reason: your brain is not transmitting information fast enough. Between a genius and a madman is a ...

1. Micro-trust Friends Circle: Advertising, it is still coming! Case: Advertising can also be a part of life. January 21, the micro-trust team quietly sent a promotional message, began testing the circle of friends advertising function. January 25, from the "BMW China", Vivo, "Coca-Cola" 3 brands of the first micro-letter circle ads Online, quickly become the night of the hot discussion of the circle of friends. Micro-letter Friend Circle Ads using the feed information flow ads, and the usual to see the original form of the circle of Friends, from the text, picture information together, users can point praise or comments, see friends ...

To emotional feeling to whether rational consumption or perceptual consumption, consumers have "buy" psychology and behavior, there will be different degrees of emotional factors, and creative marketing brought about by the emotional experience to reach the consumer's mind faster. "To Love moving", the best solution is to touch the hearts of consumers, in other words, to plunge into the hearts of the softest place. This is particularly persuasive for vulnerable groups such as women, the elderly and children. Not long ago, Li Guowei, General Electric PR director of GE China, said, "It takes more than 300 dollars to print out two years of Weibo, which is said to be narcissistic ...

More and more Internet companies are starting to choose to put on TV commercials. The internet has been the life of all traditional media except television. Most of the traditional newspapers and magazines fade out of People's view, the newspaper pavilion is gradually reduced until the shutdown, and only the television media stand still--its media value, far from not reducing, but in the year increasing. TV Media hit the program, often become the Internet hotspot, TV advertising prices are higher, but the enterprise repeatedly increase, in addition to traditional enterprises, internet companies are also beginning to put TV ads. The reason is: Internet products do not lack of flow, but lack of goods ...

Uber, a taxi app from Silicon Valley in the US, was born in 2009. It hopes to provide people with an "instant call car + exclusive driver" service. According to people using different scenes of vehicles and different cities, Uber products are roughly divided into: Uber X (Economy car), Uber Black (advanced sedan) and so on. Uber's mission is to establish an efficient (efficient), convenient (convenient), elegant (elegant) transportation system to all major cities in the world. Uber itself does not ...

Today to answer a friend ask questions: questions: About the domestic positioning expert Dendron to Millet's remarks, how to analyze it? The problem adds: The localization expert Dendron often sends the cannon, recently also frequently criticizes the speech to stimulate the eyeball, first has the big ice spring 100 million gamble, unfortunately no one challenges. Then adjust the gun head, will fire on the current hot fried chicken: millet. First published "Millet is making mistakes, Huawei should aim at Apple" comments, and then a "solemnly told Lei, Millet strategy yaw" of the interview, the core point of view listed below: 1, millet against the customer's mind to develop, is bound to be through ...

Recently, the commercialization of the circle of friends, so that "information flow advertising" is highly concerned. However, the market uses "relevance" to describe its characteristics as inaccurate. In essence, information flow advertising is the simulation of the reading environment, so that they are hidden in the user's reading experience and not easily recognized by the user at the first time. This advantage can help the advertisement to capture the user's attention more easily. In this way, the information flow ads are somewhat "chameleon" meaning, seems to be born for the bad advertising environment. In the excessively commercialized market, the user's tolerance to the advertisement is decreasing, and the advertisement form change is limited, it is more and more easy to be ...

From Durex to Coca-Cola, as the mainstream of social marketing, "get cock silk of the world" has become the majority of brands close and netizens distance of the golden rule, but the grounding of the gas at the same time, the limitations are also obvious-the dissemination of the audience is not necessarily a buying group, the real target customer groups not cold or even disgust And in order to meet the network environment, brand image change, the target group of the decline in favor of examples are also a few. When we're talking about social marketing, we're talking about how to translate thinking into concrete ways of doing things. The social marketing of FMCG ...

Strange and dangerous things happen every day, and some represent bold and adventurous breakthroughs. October 24, 2014, Google Knowledge Atlas Senior vice President Alain Justas (Alan Eustace), a respected engineer and leader, from the stratosphere to parachute, broke the Filix Baum Gartner (Felix Baumgartner) The world record set in 2012 made a big splash. He was dressed in a special spacesuit and took a helium balloon up to over 25 miles ...

Do you know why Carina Lau sent his own vegetarian Genzhao before? In fact, that is Jia Ling mask marketing planning, mainly in the micro-letter friend Circle Brush Screen promotion. In the micro-trust friend Circle selling mask is not only the one of Ka Ling mask. In fact, the micro-trust circle has become a "micro-business" new channel. However, this new business channel also faces a similar "MLM" question, as well as the current lack of supervision. The star effect is bursting. Does anyone sell masks in your circle of friends? Perhaps you will often hear: "I am a college classmate selling mask every day to brush the screen, so want to pull black." "But when Carina Lau also in micro-Bo micro-letter Sun from the photo, a lot of ...

Today's digital frenzy has led many people to claim that advertising is "dead" or "dead". But will they be mistaken? Lured by big, gorgeous data, the brand has shifted its focus from advertising to digital marketing to avoid being labeled "conservative" or even worse "obsolete". The result is often counterproductive: lack of clear branding and creative execution, and the latest video, social media content and applications are hard to motivate buying or brand loyalty. Indeed, tradition has been overturned, the digital world only variable, no constant. CEOs are looking for a chance to redeem themselves ...

Why advertising fraud also hurts publishers to have what advertisers want: target audiences, high quality content, and a brand-safe environment. They are optional partners and have the highest cost of stocking thousands of people. But these quality publishers are being squeezed by multiple forces: first, the rapid expansion of the advertising platform inventory to the publishers of the cost of thousands of people brought the pressure to reduce prices; second, how to increase the number of audiences, attract more advertising funds is also a challenge for publishers; third, the transfer of advertising to the mobile domain poses a new business challenge. Rampant advertising fraud and ...

1. The establishment of a valuable relationship chain of excellence marketers know that the chain is a commercial success of the accelerant, not to the time to hate, usually more with consumers and other business partners to establish a meaningful relationship. Gallup A recent survey shows that most business owners understand that a successful operation requires a good relationship with a variety of people, including suppliers, potential investors, employees, consumers, colleagues, competitors, government personnel and media relations. How to develop this habit? Most business people have accumulated many relationships through years of accumulation, but have not yet put these ...

"If you can put your ideas into someone else's head, you can put your chances in your pocket." "Some people say this is a media era, an era of opinion, the ability to export influential views of the person and the company, there is in the" Internet communication era of capital. In the past, indeed, many people have succeeded in doing this. For example, almost all Internet entrepreneurs have heard the phrase "standing in the mouth of a typhoon, pigs can fly." In fact, Lei's sentence is estimated to have become a variety of entrepreneurial plans in the show, in addition to "distinguished guests, Hello!" The most frequently mentioned words ...