Online Marketing

Traditional advertisers do not come to a visual designer Taobao, said, if the traditional advertising companies to help them to do the creative, can not do. The reason is that they often say "genes are different". "Now the ad, special online ads, pay attention to the efficiency, the customer gives you the time may be 0.3 seconds, he points or not, directly to prove that your advertising success or failure, and their advertising company that a different set." "The advertisers who have been walking in the forefront of fashion are suddenly beaten as" traditional "and" slow to react ", and passers-by feel very surprised. The reason is still from advertisers, especially when the advertisers to do the electrical business ...

Today's "consumers" are changeable, but one thing is certain is that "consumers are driven by the desire to meet their needs of the reality and the potential group composition." Markets start because products or services cater to the needs of consumers and satisfy their desires. For example, consumers in their pursuit of self, personality and independent way of life, in the access to product functional level of the basic interests, but also hope to gain an aesthetic experience, happy feeling, especially in the consumption of life taste and social status and other symbolic significance. So today in marketing to learn from different perspectives to observe consumption ...

@ Wensheng: I am the founder of the traditional apparel industry, the impact of the internet has brought me to realize the importance of users, I began to interact with users through social platforms, hoping to find hardcore fans to improve the product. Whether the enterprise Micro-blog or service number, in addition to the directional push enterprise information, although each lottery draws many users to participate in, but afterwards proved that the user only to Chong the prize, not the true meaning of the angel users. I reflect on the impact of the money to get the user is not a long-term solution, the user is really the best product recognition is the best policy. So the question is, how do you not spend money on 1000 hardcore users? Liangning ...

A wine-making business executive said, if the traditional advertising before the effect of a big discount, now put ads basically is even water drift also see, can be classified as sunk costs and so on. Especially in the mobile internet era, every day so many posts so many dry goods I can not read, but also to see ads? So the big ads have become information rubbish, not to mention those naked ads. The commodity itself has not much meaning in this era, and you can find more cost-effective goods on the electric business. There is a demand for goods, you just cat Jing Dong search engine, basically can most ...

Unless you've been insisting on the old-school diode TV for the past few years, you're certainly witnessing the gradual process of video advertising marketing becoming critical. In fact, the AOL platform provides data showing that YouTube's paid advertisers are far more than other online platforms. EMarketer's data suggest that the number of online video viewers in the United States is expected to increase by more than 22 million in 2013.2017 years. "Video marketing will eventually become the most efficient marketing tactic because it really works." "Pixability founder and CEO is ...

Reporter: Love click on the launch of China's first program marketing platform PMP, can you please introduce the details? Tangmin: PMP platform is programmatic Marketing Platform, programmed marketing platform. This is different from the DSP that I have been talking about in the market. We are more concerned about the direction of the entire marketing. Perhaps more focused on the display of ads or mobile ads, in the future, in the customer's entire marketing plan, display class ads and mobile ads will be only one link, to combine more ...

Want to know how to weaken the noise and make your voice heard by the public? Last month, Chipotle suspended pork sales at its One-third restaurant, a fast-food chain that is not just punishing their suppliers, but is also delivering information about the quality of their food to the public. Jonh Marshall, senior partner and Global strategy director at Lippincott, a marketing firm, said the move represented a "catalyst moment" for the company. Through such a move, the enterprise "won the attention, aroused the public's thinking, and demonstrated the direction of the brand." "Given the ...

The following are the key points of the speech: New Media Spread Let's Fire Video at Firewood In the past year, we can see that the impact of new media on our lives is accelerating. In particular, the mobile Internet has become indispensable in real life section. The mode of transmission is undergoing fundamental changes. Chai Jing environmental video broadcast events, is a very good interpretation of the new media. The video was released from 10 am to 10 pm and in just 12 hours, the video had more than 50 million views through various media social platforms. More importantly, it produces a lot of social ...

February 26, well-known investor Xu Xiaoping entrepreneurial speech at a forum referred to the founder of Spring Shuntang Linde Gang, "He (Lin Degang) may now be hundreds of millions of sales, but we do not know if they are better marketing , Is it possible for them to double their sales? Is it possible to make bigger ones? "One-third of the speech said that" the CEO should have marketing capabilities "to encourage entrepreneurs to learn from their investment in Jia Jia Jia and make marketing . These "angered" Lin Degang. Recently, Lin Degang wrote Xu Xiaoping "Paizhuan": marketing is "let the target user know I give you good," not ...

Many people are aware of the importance of content, and they will follow the very reasonable slogan of "Content is King." But many people fail to figure out exactly what the value of content is. Or already know what to do with the content, such as the following is the most typical understanding: the content is to please the audience, people stunned, and then point and forward, forward. Therefore, the content must be fantastic. Since it is to do the content, we must maximize the content. This view may still be relatively healthy, early SEO, the brain may have the following cynical: the content is to make search spiders have the content ...

"You smile at the romance of the phone/the original love can come so suddenly/SMS bridge/will be ambiguous period stretching/our feelings spread with words to cultivate/in the virtual soil", this is Zhou Dong "romantic mobile phone" in the lyrics, but also sniff June handheld function machine for girls to send text messages of a youth, now has a micro-letter, In addition to proud Jiao Leng Express small brother, liar, landlord, it seems that no one to send text messages. 24th night, Sina Weibo certified as "Entertainment reviewer" users "Uncle Nadal" Hair Micro Bo said, just married Jay Chou in a year ago with a well-known mobile phone brand to reach an agreement ...

We are in the "2015 Industry transformation, imperative" in the article mentioned in the thinking change, that is, the enterprise brain into the media brain logic thinking process. In the past closed media, journalists are a respected and admired occupation, because he can control the divergence of information, everyone must survive in his pen, the media decided to let us see what, can let us see what, we simply can not have the right to choose, unconscious thinking is passively controlled, so some people think: true democracy is a free media. Now the media liberalization, diversification of channels, traditional media gradually decline, the ...

Today is a chaotic media era, with increasingly fragmented digital media, fragmented mobile social media, and the powerful creativity of young netizens, brand communication often encounters unexpected problems. Many brands are accustomed to the traditional brand construction and thinking of logic parallel to the Internet, but often found such a transplant, in the short term it is difficult to bring the effect of the brand, the long-term effect is often not textual research, forming a tiger in the state. However, as a brand operators, we will often be pleasantly surprised by the Internet on the new, popular, sudden, interesting, and other words ...

I have exchanged my views on PR with three portfolio companies, so I would like to share these views in a more open channel. In addition, I have written several articles on the PR, so if you want to tie the pile of books to study the PR of the small encyclopedia, my previous article may bring you more fun. PR is a valuable job for early companies, but few investors will realise it, let alone entrepreneurs. When the company is in its infancy, it inevitably needs to tighten its belts to live.

A listed company Market Personage discloses, their last product, the advertisement of television reaches 15% of total marketing budget. As a trend in the future, how do people really watch TV commercials, in the launch of what they are paying attention to? Why put on TV commercials? According to a number of TV ads have been put on the game manufacturer marketing Director introduced, the purpose of the TV ads are nothing more than two purposes, access to users and enhance the brand, they all believe that the promotion of television advertising is currently the core of the promotion of the brand, because the user has no direct means of monitoring. Brand Promotion ...

Here's a wonderful view from Peter Tyre's live speech. What is the basis of the enterprise? In fact, it is two, one is the team, the other is the ownership structure. About the team there are a lot of wonderful things, including the gang culture, including brotherhood, including Mutual love, obsessed with products and so on. The second is the shareholding structure, which cannot be said more. But I want to say this thing as long as your foundation is right, the foundation is good, the enterprise's development process will definitely conflict, because this is about tomorrow, about the later thing. How can you prove that my decision is always right? This time depends on everyone's wisdom and reason ...

This dislocation between sales and marketing is caused by a variety of factors, different words, inconsistent indicators and long-standing mistrust. They are always across the gap between misunderstanding and tension. Regardless of the cause, sales and marketing are set to rival each other. Sales people think marketers are irresponsible and irrelevant; marketers think salespeople are arrogant and lazy. Salespeople say they never get useful information from marketers, who say salespeople ignore the contributions they make. What they need is "couples therapy." What else can we do besides complaining?

Early January 21, 2015, some netizens found that their friends ' circles were "plugged in" to a message from the account name "micro-trust team". This information is displayed in the same way as ordinary information, but the word "promotion" is more in the upper right corner and the "I am not interested" button is also provided. In this circle of friends, the micro-credit team implicitly expressed the design intent of the product with six text maps. This is actually a test, testing the user's acceptance of the circle of friends, the results of the micro-trust team relieved: more than 60% micro-users to remain neutral, more than 20% show positive ...

February 26 News, Micro-Bo during the Spring Festival officially launched the official application of "micro-bo Camera", announced the opening of the strategy to enter the photo service, and will focus on the development of relevant areas of content, Fan Bingbing, Tao, Xiaolu, such as more than 20 stars have been the first to use. Weibo camera online users broken million it is understood that micro-bo camera is based on the theme stickers and pictures of the interactive micro-blog image of the official independent interest picture community, products through stickers, tags and other tools, quality of life, aggregation of people, the formation of pictures of interest nodes, brand nodes. In meeting the current users of the image community application of the most mainstream needs ...

The internet is a big arena where you can showcase yourself, your products, your information, and your services, and it's possible to get consumers and customers from around the world. Of course, the sale on the internet also has a certain challenge. Thousands of businesses are trying to promote their products and services on the Internet. If you choose the wrong channel and don't have the ability to let consumers see your product or let them hear your story, you leave the opportunity to others. How can you effectively sell on social media? How do entrepreneurs arouse the interest of consumers, so that browsing ...