Why people don't want to pay for software

There is a question I have always cared about: Why are many people unwilling to pay for knowledge (technical support, advice, guidance) compared to tangible goods? I think its answer can also be used to answer the question "Why people don't want to pay for software." The answer comes from Liukeiro, the author himself authorized to reprint to Lei Feng net. The split line of —————— answer —————— first of all: Price fairness is the literal understanding that the consumer's perception of the price of goods or services is fair and just worth buying. Fairness Generally speaking ...

Privacy issues become O2O stumbling block

These days, the development of O2O more and more, because O2O can fully combine the Internet economy's online advantages and traditional economic advantages of the line, so the traditional merchants have to use O2O to carry out business, achieved good results. However, as the mobile Internet is becoming more and more "open" Today, O2O is inevitably caught in some controversy and doubts, especially for those third-party O2O platform, as the platform is growing, data more and more, how to protect the privacy of businesses and users is critical. O2O privacy protection not optimistic about privacy protection, we first look at two examples, ...

What's the strong news client?

From NetEase News client to today's headline, I am on the scene, from the traditional news portal of the mobile transformation, to focus on mobile information start-ups, from the full market to compete commercial company products to state-run media giants such as Xinhua's new attempt, there is a problem always avoid, who is the leader of the industry? Based on the long-term observation of Mobile information products, the super-prelude judgment, the Tencent news client from behind has established the overwhelming superiority in the user quantity and the content quality aspect. Then the problem came, several major portals also claimed that their clients are the first, the letter who? Is the question important? Of course it's important! Eyes ...

Education O2O Encounter bottleneck: How to guarantee the quality of education

Recently, Tencent, Baidu, Ali three giants have entered the online education industry, launched the new online education Platform 100 Education, why the Internet giant to choose the education field? The reason is simple, the potential demand in the education market is very large. And ordinary people are very important to their children's education, and hope that women into chicken mentality deep-rooted. The future investment in education will be more and more, so many training institutions have become a popular way of profit, online education is compared with traditional education, there are some obvious advantages, such as: not subject to regional restrictions, convenient to save time, etc., but online education ...

Grassroots webmaster can use from the media to complete the reverse attack

After the micro-letter, since the media fire, tiger sniffing nets, titanium media, such as many media platforms from the emergence of a large number. In fact, the grassroots webmaster also belongs to the media, but most of the webmaster is unknown, the real fame is so few. It can be said that a handful, now Sina Weibo launched a media program, intends to use money to attract more from the media to join in order to enhance the popularity of Sina Weibo. In the past two years, the Netizen's attention to the micro-letter is much higher than the micro-blog, micro-Boges into micro-letter heat, so that Sina Weibo want to attract users in this way attention. To join the media program is difficult, the threshold set very high, famous ...

Preface: Products and Users

"Make something that arranges want."-by Paul Graham Paul Graham has said that products and users are the only thing that needs to be focused and concerned by the early entrepreneurial team entering the Y Combinator incubator, Everything else is secondary in the incubation phase. 1, the team before the products and users, we have to add a "team." Each selected entry into the incubator project, in the process of screening and evaluation of the incubator, the most valued ...

Why iphone upgrade users pay, ipad not

Compared with the IPhone6, the next generation of ipad released a quiet, in the absence of only a small amount of technological progress, consumers do not have the impulse to update rapidly. This is because, in essence, the iphone represents a consumer identity, and the ipad remains more at the level of technology equipment. First, the psychological changes of the iphone users before and after the use is like an education process from the economic point of view, the social economic operation depends on the law of supply and demand to maintain, people generally known as the need, so there is supply. But the society is not ...

What is the logic behind the dark war in the distribution industry?

The Earth Demon has always believed that the beauty of the internet industry lies in "competition". In the Internet industry, no company, a product is an absolute monopoly. From portal to video, from electric to group buying, from search to gaming ... All the same. In the mobile internet era, known as the "entrance of the mobile portal," the mobile distribution as an example, that is, including Baidu, 360, Tencent and other big guys, and peas such a professional company. From the 91 wireless and pea pods of the two-male, to 360 of the rise, and then to Baidu occupy half the Sky, now has formed a number of melee situation, mobile distribution also ...

ipad series The most chicken is a disaster

Almost every time Apple's new product launch, there will always be a small ripple in the hearts of people-the illusion of buying Apple products will be able to win white rich beauty, with many tall team, and eventually to the peak of life. Subconscious people are hiding dress B mentality, will always break out in this moment--today you to my love answer ignore, bought Apple I let you can't afford! But almost unexpected, but has long been expected to be-the role of the new product is simply chicken! Lonely, regardless, face-like applause, full of this boring two or three hours. Whether it's the ipad series, the 5K-resolution imac ...

The traditional credit mode of peer-to-peer financial reform

In recent years, the Internet is deeply changed to affect all walks of life, especially the closer the information technology, the less efficient industry changes more thoroughly. Finance is the lifeblood of the economy, its operational efficiency directly affects the optimal allocation of the entire social resources, and the financial industry is facing unprecedented technological changes, the major changes in business model, especially a personal to individual micro-credit transactions (referred to as Peer-to-peer Finance) the power of using the Internet is rapidly sweeping China. Peer-to-peer financial transformation of the traditional credit model Peer-to-peer concept originated from the Internet technology domain Peer-to-peer download, that is, the personal point of view under ...

Operator management flattening can learn?

Today, I heard two news about the latest trend of the tower company: one is a provincial branch of the city in charge of the personnel list to determine, one is the tower company organizational structure, said is only set a principal not deputy. The first reaction is that the tower Company's organizational structure is trying to flatten. Some time ago, there are two articles about the operator can not do, one is the Product Manager system operators learn not to, and the other is a centralized operation operators learn not. To this end, flat operators must learn. First, the carrier flat practice flattening is an effective way to improve organizational efficiency, and flat the foothold there are many, such as group ...

Wall-mounted flat-panel counter hit TV how many chances?

About half a year ago, I had written an article "wall-mounted tablet computer will replace smart TV", imagine that in the case of radio and television strikes, smart TV may change in the way the tablet computer appears in the market. Sure enough, recently some manufacturers have launched similar products, it is said that manufacturers will soon more thoroughly will be flat. For ordinary people, what is smart TV, what is a tablet, it is not important, it is important to be able to fancy their favorite video program. So, as long as the manufacturer of the hanging on the living room wall on the big screen to meet the needs of users to watch, what is called ...

Talking about three big pain points of millet from the theory of "ox" flood

Self will the operation of millet yellow cattle opened, a large pile of media to follow the story of cattle, including some groundless. A short period of one months, the argument about Millet cattle overrun, the views of the road is nothing more than millet cattle so-called rich, and millet hunger marketing of all kinds of crimes. In a millet cattle three years to make tens of millions of manuscripts were widely disseminated, on pins and needles of millet finally audible, the co-founder said Li Vanchang disclose express data, said more than 70% of the millet products are online purchase. This is the first public response to Millet's argument, but not the most forceful response. Short ...

Glorious birth: The wounds of its own ammunition, the fierce enemy ahead

Glory burdened with the mission of Millet to live. "The World 500 Strong", "technical Strength", "independent electric Business", "we will not marketing will only do products" and so on words are the most prominent when the birth of Glory label, is also Yu favorite in the mouth of the reason to run the train. The glory of the brand and the word of mouth has reached a new level when it comes to tossing and turning the labels. and other birth to death are silent nameless brand compared to glory because the "most do not know Marketing" and reached the "marketing well-known" brand, this is probably the glory of the "least understand marketing" it? Born with a sense of honor ...

Litters Mall: American Group, reviews, glutinous rice not to play with you

When the glutinous rice, comments, the United States Group is still in the market to fight hot, litters Group is planning new market direction. From the recent introduction of "shop through" to see, litters group has been clearly released to buy, transformation O2O Life Service platform signal. And just get the latest news, once as the boss of domestic buy handle nets, then has been Jiangsu private enterprise ambitious three-cell acquisition, behind the silence, mapping out group buying industry to reproduce the pattern of ice-fire double days. Litters Mall: American Group, reviews, glutinous rice do not play with you litters group in the domestic group buying market is a dark horse, as early as 2011, in all ...

3G Portal Big layoffs a young man's preface to the curtain

For many people, what happens at some age can never be replaced-30 of the money cannot buy the astringent first love, the 50-year-old accumulated wealth can not buy health, delicacies replace the school entrance of the meat folder bun ... Now smartphones have been able to replace the notebook, become omnipotent, but eventually arrived at the same year Nokia brought us those moved. In the Nokia era, no micro-letter, no Mo, no overwhelming hand tour, only mobile phone QQ and 3G portal with us. But it seems that inadvertently, mobile phone QQ also resides in our mobile phone, 3G portal is rarely again to Liu ...

Smart hardware is the direction of development, Huawei Glory is not alone

Perhaps a few years later, Huawei will not exist? As one of the world's top 500 private enterprises, Huawei and Ren are the pride of China. However, the world is difficult to anticipate, 500 and hundred years Enterprise is the same thing. In particular, the rapid development of mobile internet has accelerated the change and decline of traditional technology companies. It is in this context that Huawei launched the glory of Huawei in October 2013, but also in this context, the establishment of only one year of Huawei Glory in the mobile phone field to continue to toss, and began to do TV, headphones, do flat, do smart hand ring, do game machine ... is not a decent, or adhering to ...

Weibo evolution: Content to Humanism

Beijing Marathon, Haze, I did not go, on Weibo to see everyone's spit, although tens of thousands of of people consciously for Beijing to purify the air, the air quality seems to change little, and the micro-blogging platform in recent days has not been a small change--v6 version arrived. This is a PC-side microblogging version number, large version number, the change is more natural. After the launch of Weibo, the PC side, in addition to the media platform, not too big revision upgrade, users have been waiting for the micro-blog changes, V6, the change is very large, in the visual interaction, Product concept, page response efficiency and many other dimensions are not small improvement, a ...

What a good product manager should be

Since the internet has been out of several great God-level products, products behind the product manager was red, a time product manager has become a lot of industry practitioners to pursue the goal, everyone expects one day can also make a very cow products, this effect led to a lot of just graduated from the school younger sister, think product manager is the most promising. However, the reality is not the case, many of today's product managers can only be a UE designer or project follow-up, a lot of product managers speak of demand to, and logically, but let design products, make plans for the future, even when facing the market, but it is pale ...

Zang: Mobile phone end, not only to do the entrance, but also to the behind-the-scenes

Recently, the Yun OS is the most powerful topic in the domestic scientific and technological field, which is affiliated with Alibaba Group, but at the same time in the eyes of most users on the edge of a business, is being slowly fuzheng, as and efforts to achieve the next step of the Alibaba empire ideal practice fertile ground. 20th this month, Yun OS 3.0 is officially released in Beijing. Although Alibaba did not say, but people will not forget the Yun OS all the way to--yun os Fu was born, was intercepted by Google, Ali side claims Yun OS is based on Linux autonomy ...

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