Online Trends

Through the architecture of Wanda O2O, WOM, the wisdom Square is the infrastructure, and attracting and adhering to the user is the key to the healthy operation of the platform. In the past 2 years, offline entities, especially department stores, have been exploring an evolutionary direction, that is, the Pan-channel (Muti-channel) and the full channel (Omni-channel), many people do not know the main difference between the two. To this brother Kiki's friend Silver Thai network CEO Lin Chen has a very classical exposition: "The Pan channel is the channel thinking, that is, channel concurrent division; The whole channel is the user thinking, with ...

Nowadays, the foreign social network Pinterest (Chinese name: pushpin) becomes the newest social darling, by the entrepreneur and the capital market hot-won, since its inception, its development speed has been shocking, its user base to reach 11 million. But any industry has some of its own little secrets, this article reveals the Pinterest Mystery Veil, analysis of its unknown secret. 　　Pinterest success is not accidental, the key lies in the future of E-commerce and social commerce vision. The following is the content of the article: ...

Recently, watercress has been revised, about this revision, I just want to say that the product concept and route is correct, but the design is a piece of excrement, the user experience trampling is to the appalling point. Directly to replace all the user's home page, did not use to guide the user to switch to the new version of the way, or even a small range of trial did not, stating that the north is too eager to take off the watercress said, is too eager to test the algorithm for the center of differentiated development of the route. I know it's not easy to wake up and be wrong, but not so radical. Just make your own decisions ...

Recently in the project with the product team saw a problem: the design should be feel the user's "vulgar" or adhere to our product concept of "elegance." 　　In the product group, there are two ideas: 1. A person thinks that the game is a work of art, need to adhere to the full content, such as the fullness of the world view, exquisite picture, rich play, intriguing strategy, etc. 2. Another set of people think that the user more and more impetuous, we are attracted by speculation, not a lot of time to realize the depth of the product, for no cost of "free game" mode of products ...

In the current era of the Internet, SEM to promote the enterprise more and more attention, how to show more information in the limited space, so as to achieve better promotion effect? There is a lot of learning here. On this issue, many businesses always want to promote information, add the most bright selling point, the most hot concessions, and so on, a brain filled with SEM ads limited space, this can not be expected to work, in addition, for netizens, in reading SEM ads in the thinking of what? What are the key factors driving his clicks and options? 　　What content can attract their attention? U ...

First, the "millions application is how to refine the" overall effect of "Millions application is how to make" has been published one weeks, the overall results are good, by many people's appreciation and affirmation, of course, there is no lack of criticism of the voice. The most important thing is that this article does have an impact on a number of mobile internet practitioners, at least for the new mobile Internet to provide a clearer industry introduction, to achieve the purpose I think. After some rough statistics, this article has more than 6,000 browsing times, of which my netease blog browsing times for 3006, is recommended to NetEase technology home, ...

Nowadays, the sharing information of various applications from China lbs can be seen at any time, such as "I am here: xxx Place", "I am xxx place", and it is not an advertisement. At the end of 2011, users in China's lbs (Location Based service, location-based Services) applied market increased dramatically. "Millions of people walk on a mobile device that integrates data from the Internet and tells users about people or things nearby," Wired said in a magazine. Simply put, the position changes everything! " ...

Nowadays, the online pick-up tools are countless, it seems that each is different, but it seems that the difference is not big, if in these applications to make a comparison, which is the most cattle pick-up magic it? "Today what JJDD, Mo Mo, a few meters, flash gather, Love corner, friend Add, Amoy male, have love, stranger, his community, istory ... In the vicinity of the chat function are open, which can be the quickest to have a girl accosted is the most cow x, the previous PR draft is all nonsense "now summed up: JJDD has 4 accosted, of which 3 are the data and many pictures, let me feel can reply ...

In the current Internet field, new products are emerging, product operation is particularly important. In fact, products and operations are interlinked, products are to provide users with value, operation is to let users understand this value, they are interdependent, strategic goals are consistent.   　　Any operation revolves around "user", including "Attract user" and "Retain user", use an idiom to generalize is to let the user linger over. 1. Attract users to say that attract users, have to mention the source of traffic. In any third party statistics software, "Search engine", "external link" 、...

Not long ago, Lei issued a microblog, said the Millet Telecom version of the application in 24 hours to reach 700,000 people. I think Lei is a very smart person, he first built up the user, he first do miui, why, you look at Baidu and Dell cooperation of the mobile phone, and then look at Aliyun to do their own mobile phones and so on, why do not make the impact of millet, there is a big reason is that they do not have user base, no product base. 　　MIUI community has accumulated hundreds of thousands of users, positioning clear: enthusiast level. ...

Nowadays, the electric business market develops vigorously, the competition is intense, therefore, more and more practitioners, began to talk about the shopping guide question. In marketing, the shopping guide seems to be in the "Consumer purchase decision-making process" of the two intermediate links, that is, "information " link and "Comparative selection" link. But in fact, a good shopping guide, but also can affect the front of the "demand Generation" link, and the back of the "Purchase decision" link. In fact, I personally have a view, "Consumer purchase decision-making process", should not be as traditional marketing, and then describe it as a linear process, but should see it as a whole ...

The internet industry is a development and changes are very fast, let people dizzying industry, in the Internet era, the failure of many cases, the death of a lot of the initial confidence in the final products are full of vigor and death, said, indeed, as Comrade Ma Yun said, the success of thousands of ways, and the reasons for the failure of a few.   　　The main reason for these dead projects is that they were destroyed in the direction and died in the rhythm! Die in the direction first, say direction. As the saying goes, a man is afraid to marry the wrong Lang, the internet direction is too important, if ...

Nowadays, in order to attract new users, active old users, major sites often engage in some online activities, and for online activities, not like headless flies as no focus, the following is based on the experience of some of the online activities need to focus on, only for everyone's reference: First, the big prizes to choose 1, to "luxury": This is the luxury of users , and not for the site, to choose the target users usually want, but also feel more luxurious things, and more willing to show off with others. Here compare the winding, I give an example, for a ...

Acquaintance social VS. Strangers socializing: SNS seems to be faced with a choice: do "acquaintances" or "strangers"? 　　The Stranger social "easy to start, the initial popularity is easy, but gradually weak in the late, and do" acquaintances community "start seems to audit strict, and popularity growth slow, but once acquaintances to a certain amount, it is easy to form high-strength viscous. 　　Second, why few people in the country do acquaintances real social intercourse? Accurate: Happy NET, Renren is not an acquaintance of social networking, above 1/3 is not met with strangers, is through friends ...

Light Blog is the popular microblogging application, it is different from the traditional microblogging, has its own unique place, for light blog development prospects, we should look at it, the following we will discuss together.   　　First, the Development Bottleneck light blog because of "exchange based on interest" and different from the blog and microblogging, and for the DOT network, whether it is an interest or communication is not done well. Interest, although a point of focus, but in terms of interest, the point of the core interest is not strong enough. Or, not strong enough to be able and subdivide some of the stickers ...

Recently, 360 of the first "free security" concept, based on the establishment of a business model in the world is unique, is known as the internet's China model.   　　Because there is no reference in the United States, and 360 of the stock has been good, but about 360 of the business model, or 360 in the future as an internet company, in this regard we have to strengthen communication with overseas investors. What's the future of 360? Today, 360 have more than 370 million users, the user penetration rate reached 89%, but also formed a complete ...

For enterprises, in the process of product development and project promotion, how to pursue the scientific and rational project management is appropriate? In a product development process, according to the framework background, project background, product background Three factors, comprehensive consideration of the current project management of the final plan, in order to ensure that "conducive to product development" goal. Three background is indispensable, less evaluation of one, more than a risk, silently buried in the implementation process, and difficult to be found again. Now let's discuss it together. The three levels of the background to comb clear, it is possible to synthesize the problem of judgment root knot ...

Internet business model of the replacement is very fast, half a year ago we discussed or group buying, now, everyone is in a higher enthusiasm to talk about O2O.   　　If Moore's law is used to explain this, the industry may be updated in half a year instead of 18 months. About O2O mode: The so-called O2O is online to offline, that is, the line of customer traffic and offline business entity services together, so that the Internet becomes the front-end of offline trading. This mode sounds strange and often in our ...

Demand is the root of the product, and the quality of the work requires the greatest impact on the product. 　　 The source of product development, if the beginning of the wrong direction, the next work will be wrong to add the wrong, away from the "good products" more and more away, so we first grasp the source, orderly development of the product research process. I. Demand management--eliminating the source of all the ills that we've done before, in particular, unsuccessful products, always find some of these reasons, and in these reasons, we can not find that there is no reasonable management needs caused by a few problems, so it will be ...

In today's fast-growing Internet market, new products and services are emerging, and many seem promising, but the real thing is that the market does not come up, LBS (location-based services) now belongs to this. The development of lbs at home seems similar to that of foreign countries. Whitehorse's report uses the title "Lost in Geolocation" (the loss of location services). 　Therefore, it is necessary for lbs to take a pulse, thinking about the lbs breakthrough where, below we come together to explore. ...