A fast-selling platform failure case

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Original title: "Small Defeat" MD, I failed to start a business!

Finally to say, MD, I failed to start a business. I felt like I was hollowed out, and when I first spoke loudly to my co-founder, I felt I was finally free. In fact, we all know that the company has been out of business for months, but we have never clearly defined our situation as a failure. An elephant in a small space, but everyone turned a blind eye-our main problem is not understand the market. Although we have musicians in the market and some of our team have done it in the field, we eventually have to admit that we are not experts in the field of music sales.

Our product is a fast selling platform (zillionears.com) where musicians use dynamic pricing to publish their own music. For us, the software is used by musicians without using their brains. Artists encourage their fans to share with their friends in various communities. We talked to some artists and they thought it was a cool idea. Our ideas have been validated! At that moment, we stopped talking to artists for a year and put our minds to design software until we thought the product was acceptable.

When Amazon suspended our account because we didn't meet the transfer terms, our first beta was really in the face of a disaster. The fans were able to get involved in the sale, but we couldn't handle their bills. So we stopped paying the artist so everyone could hear free music. (We never told him what had happened until now).

From this beta test, we found that in order to comply with Amazon's relevant requirements, our software needs to be rewritten. More importantly, people don't really like everything about our products, and no one thinks the service is cool. In fact, some of the friends who are involved in sales don't even like the "dynamic pricing" system we develop. They were supposed to be trying to support artists, all saving some money on them may not be anything exciting to say, they can easily get the music from other places like artists for free.

We should have made some changes earlier, but we all felt we had gone too far to control. We redesigned most of the software's functionality, got approval from Amazon, and contacted more than 1700 artists. Some of them are very interesting. They seem to be saying, "Come on, get me the real me!" Finally, our second beta release. We have established our own sales page and are ready to publish it with an artist that we have already worked with. But the only problem is that he doesn't understand exactly what our software does. Finally, when he found the dynamic pricing mechanism, he told us: "I think I'm going to go to another platform to publish my music." "fuck!, are you kidding?"

After that, we spent another one months, time by day, the company became our daily burden. One of the last efforts we made was to release a press conference, but we still didn't get an artist client. My old chap, the co-founder, called to tell me the news, and I asked him, "Do you want to use my gun?" I'm referring to a scene in the movie Social network, Rizachberg's lawyer asked Saverin, "Do you want to use my pen?" Take the opportunity to sign their shares. Of course, what I'm trying to say is to make a big shake-up of the damn Company and move on! The old man agreed. So we bring back the zillionears again, give it to blow, thorough exchange transfusion. It feels good.

Although our company is not as successful as we expected, we have learned more in the past year than we have in college. We have learned a lot, and it is very helpful to have a better face in the next journey and to avoid making mistakes.

Via Zillionears founder Tumblr