A new opportunity to wear the field of entrepreneurs!

Absrtact: Several giants of the internet have started to enter the Intelligent wearable field and launch an open platform, on the one hand, the hardware manufacturers to promote the combination of software and hardware research and development, on the other hand, also in the product development phase of the sale of the "through train" commitment to greatly reduce the pressure to open up In such a large environment, can ancestors one step to access the Internet giants open platform technology, market and even financial support, it has become the key to determine the success of smart wearable manufacturers.

According to Sogou CEO, Century Jiayuan independent director Wang Xiaoquan revealed on May 6, Century Jia Yuan decided to enter the field of intelligent equipment, the introduction of wearable products! Even the traditional love and marriage sites have started to take the intelligent wearable tuyere, the transformation of technology enterprises, it is evident that the field of the wind how big!

This year's CES consumer Electronics Show is called wearable, and world-class manufacturers have made wearable products the most important of the year. In addition to Sony, LG, Samsung and other consumer electronics manufacturers, as well as Intel, Qualcomm, MediaTek and other chip manufacturers, involved in the company from the product line covered by a wide range of manufacturers to focus on the area of wearable equipment, such as smart hand ring manufacturers Pebble and Fitbit Company, etc. are covered.

Samsung, Sony, Turman, Shell Electronics, such as technology and other manufacturers have launched a smart watch products, 360 launched the hand ring, Baidu to launch a breath of dulife-tcl boomband healthy hand ring, DULIFE-PICOOC Correlation Intelligent body fat tester, such as a variety of intelligent wearable products, wearable equipment by the market has been pushed to the forefront.

Apple is also developing smart watch iwatch, which is expected to be available by the end of 2014. Once Apple's wearable equipment is launched, it is expected to push the entire wearable market to new heights, leading to explosive growth across the industry. According to Business Insider's latest forecast, the global wearable market is about 3 billion to 5 billion U.S. dollars, and the future years will grow to 30 billion to 50 billion dollars in the huge market.

Wearable equipment is a hot investment, according to the Capital Laboratory statistics, 2013, the forefront of hardware innovation, hot areas of investment transactions in a total of 123, disclosed turnover of 1.44 billion U.S. dollars, wearable equipment as the biggest hardware innovation hotspot, the number of transactions reached 64, turnover of 560 million dollars; among them, focus on health/ The medical function of wearable technology financing is USD 188 million, which can generally be dressed in technical financing amounts of USD 372 million. Smart up wrist band manufacturer Jawbone in February to receive 250 million U.S. dollars in investment, Fitbit also received 43 million U.S. dollars investment, the domestic March 11 thump hand ring successfully obtained 60 million B round financing.

However, smart wearable products are not as easy to do as they think.

Jump ticket, become intelligent wearable products after the hot public have to face the most embarrassing situation. Foreign public to raise the website Kickstarter, the public hardware to start a new fashion. Then the domestic public to raise intelligent wearable products, but have faced a jump ticket. As the September 5, 2013 success in the micro-Turman to raise 20,000 smart watches, the end of December before the start of shipments. Similar cases have been found in other wearable products. As for the January on the spoiler said already in with foreign customers to talk about the supply of intelligent watches and therefore the stock of several trading a-share listed companies, so far the product has not been published.

Intelligent wearable products in the production process requires hundreds of top and bottom travel manufacturers of technology and production coordination, there are too many uncontrollable factors. The entire hardware development cycle may be up to 18 months, in which the prototype is only 1/5 time in the entire process, more time spent in trial-production and productivity links. components, production processes, materials ... In any link out of the problem will lead to the whole body, even a small detail problem, will lead to driving software, hardware design and structural design, and even supplier selection will be all over again, and need at least 1-2 months time.

such as the Geo Smart watch in the design of the flexible touch e-ink screen, electronic ink low power consumption, green environmental protection, and have a healthy and comfortable reading experience, but for the flexible touch on the watch, making very difficult, in addition to the precision of the mold requirements of the watch, Turman e-ink electronic watch only mold fee will spend more than 2 million ( A smart phone mold fee is only 20, 300,000! Because it is the first time in the world to adopt a flexible touch e-ink screen, the process is immature, good product rate is not high, the mold is not accurate enough to produce slow production, can not be shipped on time. And this is not expected when the public raised.

In addition, because only wearable products require sophisticated processing is difficult, at present only to find such experienced companies such as Foxconn production, and this involves the need to spend a lot of effort to coordinate the supply chain downstream and the relationship between the plant. A small, large manufacturers are also usually unwilling to cooperate, the need for entrepreneurial team to pressure funds-owned materials, in the absence of orders to be placed under the big orders to the manufacturers are willing to produce.

Overcoming the problems of capital and research and production, the catastrophe of intelligent wearable products is far from complete.

"Are your wearable products still available?" A wearable equipment in the public to sell the site is hot, the consumer can insist on the use of not much, often a few days after the fresh strength to give up the use of products shelved.

"For most hardware companies, it is often hard to make money until a third version of the product," said Nest, founder of Nest, the father of the ipod, and its start-up smart home hardware company, which was bought 3.2 billion dollars earlier by Google. Each version of the input is about 2.003 billion dollars, which means you need at least 7 million dollars to prepare before you can make money. Obviously, a lot of companies don't have a third version. ”

As a globally recognized and experienced intelligent hardware expert, the father of the ipod, Tony pointed out that the hardware is a long and expensive process, it is impossible to have a new hardware products, at the beginning of the birth will be recognized by the market, but the need for more than one version of the update, grinding and perfect to finally impress consumers, become a relatively perfect product , the process is a running-in process between the development team and the product and the market.

This process is not only expensive and lengthy, but it also raises the threshold for the development of innovative products on a global scale. Any mistakes in decision-making, poor execution, or even a small mistake during this period could cost the start-up company millions of dollars or even close the door to bankruptcy.

However, smart hardware is an important gateway to mobile Internet, which has become the consensus of the Internet giants, the internet giants have launched an open platform to support smart wearable products, and participate in the development of wearable equipment.

Internet giants have to beach smart wearable field, and the introduction of an open platform, on the one hand can help hardware manufacturers to accelerate the combination of product and hardware research and development speed, on the other hand, the product is also in the research and development of the sales "through train" commitment, but also greatly reduce the pressure to open up In this big environment, who can first access the Internet giant open platform technology, market and even financial support, become smart wearable manufacturers the key to success or failure.