Anti-Lean Entrepreneurship Chapter III: Business Intelligence analysis based on public information

of its products in various pages

The person who knows you best is often your opponent! --Cologne

4 The target company's core products

In addition to searching the search engine for information on the target company, his core product situation must not be missed. Careful analysis of their products in the various pages of the description similarities and differences, there will be a lot of useful information. For example, because the updated time is different, the product will have more than one version, then observe the different versions come out, the customer's evaluation and corporate PR and publicity, will appear in the Web page, summed up after comprehensive analysis. Sometimes, nothing can be found, which is also a kind of information.

Products about the main function or target customer groups, there will be some key words appear, search these keywords, often come out some rival products, then go to learn them, get effective information, because they are the most understanding of this product. At the same time, from these keyword bidding rankings to obtain market competition, part of the information for our overall analysis of the reference!

Remember, products can talk! is to see if you have a pair of eyes found. For example, the product can be found in the company's main marketing direction, the future direction of the project, you can speculate on the next step of the opponent's plan. Many mobile interconnect products, such as app, will be continuously updated, from two times and multiple updates of the time interval and content, you can reverse the workload, and then can calculate the target team's technical capabilities and the approximate number of technicians! Combined with the characteristics of different product operations, you can also calculate the number of core operations team, plus the life cycle of its products, the company is in the expansion or defensive period, can estimate the number of people across the team. According to the local market price compensation system, and the method mentioned in the previous chapter to determine the rent range, we can roughly determine the target company's cost range, supplemented by a number of factors, the corresponding weighted situational analysis. Then to simulate the vision of the target company, business model deduction and forecast the future development direction of the enterprise, will be very useful!

5 The target company's talent recruitment information.

The item does not move, the person moves first. Good enterprise development is based on "talent". Once the enterprise has any signs of trouble, the first action must be "people". For example, if the business development is not good, it will be laid off, once the business expansion smooth, sufficient funds, will increase the recruitment of personnel, and once the corporate culture and management problems, or the structure of compensation is unreasonable, there will be the phenomenon of bulk active turnover.

In the business intelligence analysis of the target company, it is necessary to continuously search and analyze the recruitment situation and get the dynamic change process. Here, I suggest that you can first use the "Company name recruitment" structure to search, because Baidu's own "recruitment" section, will be included in all Chinese recruitment website posted on recruitment information, these recruitment sites have such as 51job, Zhaopin, job hunting network, if the adjacent network and so on.

1. If the target company did not have a job recruitment information, but now, through the simulation analysis of why he wanted to recruit such a post, and the company also issued or successively appeared in a series of other recruitment, can infer the company to attack the direction and expand the business. At the same time, if the company's Cfo,cto,coo or project director, marketing director and other key positions suddenly appear recruitment information and continued for a long time, you need to carefully analyze whether the internal team has the possibility of fragmentation, to have sufficient sensitivity to find other relevant information validation. And if a post originally has the job information, but suddenly there is no, then you also need to know, may be he recruited the position of the right talent, may be the business turn or atrophy, no longer need this post. But no matter what, the company will certainly have a series of actions, because far-reaching.

2. Look at the location of the recruitment, you can see what the company's current office location, whether the layout in other places, the distribution of regional rents, combined with the position of recruitment information and local per capita wage structure. We can infer the approximate manpower cost and financial situation of the target company branch, and try to simulate the market development of the target company to deduce the change of its business and marketing pattern.

3. Use the "internal push net" and "where to work" and other vertical segmentation recruitment app, search Baidu did not cover the release of the company posts, the other previous.

4. There are also some companies, in watercress, everyone, professional forum, micro-credit or micro-blog recruitment, this information will not be Baidu crawl or they shielded Baidu, so the analysis must not be omitted, especially there will be some staff complaints and dissatisfaction, to carefully and objectively analysis, there are many valuable things, cannot be ignored at will.

5. Use the exposure app to see if someone has exposed the company's remuneration package, thereby reversing the overall data on their job remuneration. Of course, there may be no search, there are generally three reasons, one is the company just set up or operation time is short, the second is too little company too small, three is the target company internal management is better, employee loyalty is very high. Here is just a way to think and search. However, on the basis of actual verification, it is generally expected to raise the data above the exposure rate of about 20% before it can be regarded as the real wage level of the post. This is because the general exposure of their wages belong to the bottom of the staff more, and some people may be a certain monthly salary less water, so he has the desire to vent on the internet, a psychological balance of self.

6 Business information of the target company

Enterprises registered in the Administration for industry and commerce, their registration information will be published on the website of SAIC, which is conducive to other people's supervision and inquiries. We are looking for the target company's business information for the following purposes:

First, it is possible to inquire whether the company has registered with the company. Some companies, although they have multiple offices, are not necessarily registered in various places, and may only be nominal.

Second, the shareholder information can be queried, which will help to analyze the company's current ownership structure and financing situation. If there has been a public message indicating that an investment agency has taken a stake, but there is no such investor in the latest shareholder information, we can know that the investment agency may have withdrawn.

If investors and investment agencies are found in shareholder information, but they are not reported on any public occasion, the investment may not have been made public, which is very common when the South's businessman Ventures. The north and south are indeed different, especially in the case of entrepreneurs in Beijing, who are particularly interested in exposing the information early to marketing and demonstrating strength.

Finally, the natural person shareholder's identity and background you can search engine retrieval again, do not ignore small shareholders, there is a mystery, such as a well-known investors or the management of listed companies appear in the target company, can also help us analyze a lot of information.

Third, you can query the company's current management structure and management of the main composition and board members. Sometimes we can retrieve the enterprise leader (or its immediate family member) again, in order to find the enterprise under its name, whether it has related transaction or competition with the target company, especially for the listed companies, the information is easier to find, in fact, there is a lot of information in the public information, But a lot of brokerage fellows do not look carefully, and more choices to believe that the company leader's promise or simple on-site research!

Four, the company changes the information of industry and commerce. To be able to inquire about the changes in the company's equity, the company's office address, management structure changes, to help us further the overall development of the company to make an analysis.

7 The target company's intellectual property information

The National Intellectual Property Network and the trademark network can inquire about the intellectual property information openly. For technology enterprises, the application of intellectual property is an indispensable link in the process of enterprise development and operation.

The invention of patent information can help us analyze their technical level and the direction of the products that may be going in the future. Trademark information and copyrights can help us to analyze the product patterns that the target company may be releasing in the future. Especially in the period of publicity, we can also find that the patent belongs to the company or individual, can foresee a lot of landmines, including domain names and trademark information is so. At the same time the mobile Internet app market has a unique place where each software has a publisher. Sometimes we suddenly found that the target company's products will be registered in a certain person, one will belong to the enterprise, with a strong question mark to in-depth search found that the individual is a business leader of the wife or relatives, then all questions will have the answer. Do not underestimate this problem, as a large project must build a firewall, the general venture will not cast Fulin, but there are exceptions. At this point, we have to consider whether they will affect the whole team if their feelings break down. This is not a small probability event, in this desire too much, temptation too much of the city, human nature is the most difficult to grasp, to know that many people can be in trouble, but may not be able to share the wealth, especially when the entrepreneurial team bitter force for a long time to get financing!

To sum up, from a company's talent recruitment speed, structure and approximate salary range, shareholder structure can predict the company's financial situation and financing dynamics, the future development, Enterprise marketing plan and Enterprise strategy adjustment situation and other valuable reference information.

In the next section, we will go on to learn how to get valuable business intelligence information through the two important new media platforms of micro-blogging and micro-credit, through long-term continuous tracking.