Anti-lean entrepreneurship--top level design and business deduction

Absrtact: Self-control is the strongest instinct. Shaw's top design was originally a system engineering concept. That is, if you need to complete a major project, you need to use a variety of systems theory, you have to start from the overall, the project's various

Self-control is the strongest instinct.
--Bernard Shaw

"Top level Design" was originally a concept of systems engineering. That is, if you need to complete a major project, then you have to use a variety of systems theory, you need to start from the overall level of the project, the elements of the overall consideration. Therefore, from the conceptual point of view, the top-level design is the use of system theory, from a global perspective, on a task or a project of all aspects, all levels and elements of the overall planning, to focus effective resources, efficient and quick to achieve the goal.

Enterprise's top-level design is for the long-term development of enterprises, to find a set of operational system solutions. So replace it with another four words--system planning. And in the process of planning and implementation, must be "self-control" to overcome greed and half-hearted!

How to design the top level

In general, it is the use of scientific methodology for the enterprise in the next period of time (usually at least 5-10 years) of the development of systematic planning, according to the principle of "taking the end as the beginning", based on the understanding of the target market, grasping the user's demand, recognizing the competition pattern, we set up the management goal through systematic analysis. , the user in the mind of the ideal complete product description Clearly, make a list of key elements and major challenges to achieving the goals, anticipate potential problems and risks, and then allocate resources according to goals, what to do, what to do, rewind schedules, create a "script", and then let each functional department divide the play. This requires:

1 forward-looking pre-contract. The external environment and challenges facing future enterprises are described clearly in plain language and a standardized text is formed. At the beginning of the design of the top layer, we must understand what kind of opportunities and challenges the enterprise faces in the future, and how to grasp the opportunity. The most important task of the enterprise's top leaders is to face the uncertain future, and learn from "after knowing" to "foresight", instead of getting bogged down in transactional work.

2) Start with the end. With forward-looking pre-judgment, the top design next to do is to describe the ultimate goal, draw a good blueprint for the future development of enterprises, so that every employee understand. So a good leader usually needs to be a good speaker, or a division of work with a partner. Dr.2 sometimes describe the ultimate goal as "selling insurance," in fact, because it's a spiritual inspiration, and it's important to convince people that you can do this thing and do it with you.

3 Systematic thinking. The next step is to systematically think about achieving the ultimate goal, distinguishing which elements are sufficient conditions and which are necessary. It can be said that systematic thinking is to make a fuss from the source, to avoid piecemeal problems arise. Everyone in the day-to-day work encountered a number of small problems are often superficial phenomenon, such as the work of the handover of small errors, these surface problems are sometimes a big problem in the work management process, if according to the surface phenomenon to take action, often symptoms not the root causes.

4) Methodological support. Only by raising systematic thinking to the height of theory can enterprises repeat successful models and practices. In recent years, Dr.2 read a lot of books, I found that in fact, sometimes I think a long time suddenly think of some things, in fact, the predecessors have already risen to theory. And a good enterprise must have methodological support, including enterprise strategic planning, product innovation system, product development system, business model design and so on. With the methodology, you can improve your organization's IQ and reduce repetitive labor.

5 Analysis of data. Only methodological is not enough, enterprises in the top-level design, must form a set of scientific decision-making mechanism and operation control system, learn to use quantitative language to communicate, analysis and decision-making. "Good industry Development" "Enterprise Cash Flow Normal" "Product sales steadily improve", these qualitative analysis is essentially "nonsense." We have to implement fine management of enterprises, in the early days of the enterprise only two or three people, in order to improve efficiency can be basics, this is a special period of special processing, but we must be the concept of data analysis and thinking deeply implanted in the brain.

6 scientific decomposition. There is a top-level design, but there is no sense in the executive power of an employee. How to enable employees to work wholeheartedly, so that employees have the motivation to work, is the enterprise should be thinking at an early stage of the problem. To achieve a good job, first of all to understand the task of decomposition, if the decomposition is not scientific, not clear, accept the task of the people do not know how to do. This is also a very test of leadership logic and the ability to arrange a job, the leader in the layout of the task must be clear, if no one asked questions, in fact, often do not understand the performance. In a start-up that usually has a flat structure, it is very challenging for a leader to put a lot of things into each subordinate effectively and rationally.

In this chapter, we will introduce the MVP, topology map, Gantt Chart, business deduction and mind map tools, which are used for the enterprise top-level design of the auxiliary tools, but also scientific methodology, can help us in the enterprise top-level design to play a role:

MVP: Enterprise Architecture settings
Business deduction: The overall business development setting
Mind mapping: Helping to comb the overall development mentality
Topology Map: Enterprise Resource Configuration Management
Gantt Chart: Enterprise Planning time Management

Eric Rise the MVP (minimum viable product) concept in lean entrepreneurship, which means "minimizing viable products"-creating an available product prototype in the quickest and most concise way.

The concept of MVP thought that traditional product development usually takes a long time to plan, repeated, try to make the product perfect. Instead, the goal of the MVP is to open the process of learning cognition rather than to end it. Unlike prototypes or concept tests, MVP is not used to answer product design or technical questions, but rather to validate basic business assumptions. It is not necessarily the smallest product in the imagination; it is the fastest way to complete the "development-measurement-cognition" feedback loop with minimal effort.

Recommended books: Eric Rise's "lean entrepreneurship"

In the first chapter of the book, we have briefly introduced the idea of MVP, in fact, it is not a lean production or lean entrepreneurship unique, as long as these theories before the birth of the existence and application of the MVP thought, such as painting or literary creation we will first draft or outline the same. But Eric combines it systematically with entrepreneurial theory. Even if the anti-lean entrepreneurship is the use of a completely different approach to lean entrepreneurship and enterprise management, but the MVP idea is very important.
We are mainly to use it to carry out the overall structure of the enterprise design, which is commonly known as building the first frame:

1 First identifies the opportunities and challenges facing the enterprise, which is the foundation of a house. Only when the foundation is built can we see the magnificent sight of the towering high-rise buildings. 2 then determine the overall strategic planning, the company's most core products, corporate vision and the ultimate goal of the enterprise. The core product of an enterprise is like the pillar of a house, which plays a load-bearing role, and the ultimate goal is the tallest roof of the house. 3 Set the General organizational framework. However, the specific situation can wait until later business deduction time to determine. This is the keel of the house.

After the overall strategic planning and organizational framework of the enterprise is completed, the framework of the top-level design, applying the concept of MVP to produce a minimalist model, then we have to do is based on the use of various tools to cover the house intact.

How to do business deduction

The meaning of business deduction is the deduction of the company's business. Here we introduce a concept called sand table deduction. The modern concept of the sand table deduction, is to lead everyone into a simulation of the competitive industry, the actual practice of simulation of business management and market competition. What we call business deduction, similar to the sand table deduction, is based on the current enterprise strategic Planning Road, the future business simulation inference, even can calculate the next 5-10 years of financial structure model. From the forward, from behind, through continuous forward and backward simulation, the weighted probability scenario analysis, deduce the future of the company's talent, products, marketing, finance and so on, to push the performance of enterprises in the next few years may occur.

Do the business manager of the market must do the operation deduction, not like the blind stones, take one step. It must include annual and short-term goals, personnel plans, business plans, product plans, user numbers, cost and revenue plans, etc.

Business deduction is not in the founder of the time to do the line, but to long-term, repeated, continuous. Because with the change of time, industry bad situation, policy environment, market environment, enterprise development will have a certain change, enterprise leaders need to be based on the current reality of the enterprise facing the overall business planning to do some revision.
Business deduction process.

The first stage: market development, user needs.

In the MVP, we must predict the future of the company has a benign development, otherwise we will not choose the industry for development. And in the future, how will the industry change, the user's needs? In 2008, for example, when most people still use a regular mobile phone, the iphone has been quietly started, if you are in 2009 to develop a common mobile phone development plan (because the market is really very large), it means that you do not have in-depth research on the market and industry.

Phase II: Product Development route

And the development of enterprise macro-overall strategic planning is different, the product development route in the business deduction is to develop the "specific product" development path, including the main product start-up time, technical reserve, talent situation, supply chain management, development time, commercialization time, ancillary products and services design and development, launch time, Marketing planning and customer service development, and so on, this series will affect the final destination of the product activities. There is no business that cannot be deduced, only you do not plan the complete business.

Phase III: Competitor analysis

The essence of the sand table simulation is to find out the problems in the strategic tactics of the two sides through the confrontation and contest of the competitors in the battlefield. "Grandson": "Know the enemy, win", only a full understanding of competitors, in the enterprise development process to better conduct business development and competition. There is a detailed introduction about how to understand the competitor, we are in the third chapter based on the Public Information analysis and competition analysis. Not only do we have to know what they are doing now, we need to know what they are going to do in the future so that we can make our development plan better.

Phase IV: Long-term goals and short-term goals.

At the top level of the MVP, we have set the ultimate goal of an enterprise. If a mobile medical enterprise's ultimate goal is to become a leader in a niche, the 5-year long-term goal is to have 30% of the market share of the segment, while the short-term goal is likely to be at the end of this year to obtain 5,000 long sticky real users.

Fifth stage: Marketing plan.

Current marketing is usually divided into network marketing and physical marketing, in the future with the development of products to develop the corresponding marketing plan, is the establishment of the entity marketing channels, or through other ways to develop physical marketing it?

The marketing plan must be continuous, coherent, you can't say that you've done a period of time after marketing interrupted, maintain the heat of the marketing to keep the topic and brand market awareness rate.

Phase sixth: Organizational management.

Once the product and promotion plan has been developed, the human resources and the supporting facilities needed to complete the work need to be deduced. Enterprise development is gradual, not step, the annual new personnel plan, new venues and facilities planning, as well as the ultimate development of the number of enterprises and the ultimate site size, need to be in the business process of detailed iterative planning. At the same time, bearing in mind their ability boundaries, business can not be infinitely bigger, any enterprise has its bottlenecks and development restrictions. What we need to do is to do our best in terms of our abilities and expectations.

Phase seventh: Assigning work by time and goal.

After the overall business deduction is completed, the team members ' work is assigned according to the goal and time. In arranging a specific work of a group, for example: 2015 to complete a project development, the team can also be based on the project detailed deduction, using the Gantt Chart, topology map for project planning and Time settings, resource allocation and human configuration.

The thought of deduction should be thoroughly implemented to all aspects of enterprise development. Chairman Mao also said that our military principle is: Do not fight unprepared war, do not fight the war without certainty.

This chapter is biased theory, starting from the next chapter to introduce specific auxiliary decision-making tools and how to combat, including mind map, topology and Gantt Chart, please make more bricks!